Matticus to Appear on Twisted Nether Podcast

It’s going to be a busy week for me. I was supposed to shoot with the Twisted Nether folks last week but I caught a nasty cold or flu or a cocktail disease containing a runny nose, wet cough, and a sore throat. I’m slowly recovering and I should be good to go for the shoot. My greatest fear is that I sound too “nasaly” or something. Following that, there’s also the WoW Insider show on Saturday. I’m going to see if there’s an opening for me there as well so you can have a double dose of Matticus to kick off your weekend ;).

Breana’s already sent me a few questions that they wanted me to touch on. I’ll do my best to answer a few of those. Actually, if you want to take a quick look at what I’ll be answering:

  • Why do you blog?
  • Your main is a dwarf, how do you feel about the lack of dwarf children in the game?
  • What motivated you to start writing?
  • What measure do I use to know if someone is a good healer?
  • Why have I never been Shadow?
  • Why do I love healing so much?

On the other hand, I love doing things on the fly. They’ve opened up the floor for listeners to ask their own questions.

I told them specifically not to tell me what the next set of questions will be. Surprise me. I used to do a bit of improv in high school. We’ll see if that translates well over iTunes. If you have any burning questions to ask, the above link is the way to go. We might not have time to get all of them in, but I will do my best and make an effort to try.

By the way, if you want to play a fun drinking game, every time Matt says “eh?” take a drink. Every time Matt says “aboot” down the whole glass.

Heh, I know I’ll at least have one person interested in listening.

An Open Letter to WoW Bloggers

Dear WoW Bloggers,

I’m directing this post to you in the hopes that you will break out of your creative shell at some point. Blogs die every day for various reasons. The author no longer has the time or maybe they’ve lost interest. Another common reason is that they can’t seem to come up with anything “good” for their blogs so they give up because they fail to attract visitors or fail to generate discussion.

What is a good blog?

That doesn’t matter. Don’t worry about the “good” part until you get the “blog” part down. I’ve spoken to my share of bloggers on the internet and I have sensed a common ailment that affects every single one of them. It’s dangerous, it stunts growth, and it slowly eats away at them without their realizing it.

It’s known as fear of failure.

For bloggers, this is bad. They’re afraid of writing because they’re afraid of being rejected. I believe every blogger out there is capable of great ideas and great posts. I also know they’re afraid of writing it down and exploring the idea because they feel “it’s too stupid” or “boring”.

Realize now that no two readers are made the same. What’s appealing for one person may not be appealing to the other. For instance, I read daily posts on encounters, raiding, and guild business. I tend to avoid story posts where this boss was downed. You might have a nice personal story to share, but I’m not interested. I want to get something of value out of what I read. I want to learn something new. Not everyone’s like that. Others read to escape or to entertain themselves. Readers want to have fun and laugh at stories that bloggers share.

Sometimes, the headlines speak for themselves and I can skip over the story. Let me give you a quick example of how the removal of even 1 character can change the face and feel of the story:

“25-manned Gruul”

vs

“5-manned Gruul”

Now what do you think I’m likelier to pick and read? Even though the 5 manning of Gruul may not be real, it’s still an eye catching headline that will make people pause and read.

Don’t worry

Guy Kawasaki is a business man I look up to. At one of his infamous keynotes, he made a reference to Walt Disney. There’s a song in the Disney franchise called “Don’t worry, be happy”. Guy twists it around in his talk and tells innovators to instead don’t worry, be crappy.

Everyone works hard in the real world to maintain an image and to be the model citizen. They live to serve the expectations that society dishes out. The internet’s a great place to escape that pressure. Write something outrageous! Be daring!

When you first start blogging, you can’t expect an audience immediately. Blogging is a social thing which encourages interaction. You’re not supposed to be a lecturer.

You’re going to write something once in a while that isn’t going to fly with what your readers like. They’ll let you know. Use that reaction for the future. Again, you’ll never know if people will like a post or not until you pen it and publish it.

This is how it works

You write a post which happens to link to another blog.
This other blog’s owner finds out they have an incoming link coming from your blog.
The curious blogger then clicks the link to your blog and starts reading.
The curious blogger proceeds to either like or dislike what you have to say and mentions your blog on their blog.
Other bloggers and readers pick up on it and come to your blog.
The process repeats.

It takes a lot of time to develop. A lot of bloggers give up because they don’t have the patience. This post isn’t directed to them. This post is aimed at the bloggers who claim they don’t have ideas.

Wrong.

You have ideas, you just don’t have the confidence to follow through on them. I want to read what it is that you have to say. I can’t form an opinion of a post if it hasn’t been written yet.

Get over your fear of rejection and just start writing.

The ABC’s of Raid Healing – the Evens

abc 
Image courtesy of RobK

After spending my precious non-WoW time on Age of Conan, I felt it was time for a break. For a blog post, why not write up the ABC’s of raid healing? But it was late. This column was penned at around 12 in the morning. 

For once, I needed help. A quick glance at the Blog Azeroth chatroom showed some idle activity but I found the name I was looking for. Anna, with speed that not even Nature’s Swiftness could rival, agreed to team up with me to write this post. She tackled the odds and I took the evens. Here’s what I came up with. Don’t forget to check out the other half on Too Many Annas when you finish!

Brain heal: When in doubt, bring more Resto Shamans.

Don’t lose confidence in your abilities as a healer.

Forget the naysayers. Break your healing problems down to the simplest level and try to solve each one individually.

Heal. Heal more. Heal fast. Heal smart. Heal now.

Just when you think it’s over and your raid will wipe because you’re fresh out of mana, the boss will die. Good work!

Line of sight. Don’t ever lose it. Precious seconds lost because you were readjusting to the tanks position could mean an imminent wipe.

No matter how tempting it may seem, don’t try to over extend yourself. You’ll end up burning up your mana faster when it should’ve been saved for your main assignments.

Prayer of Healing, Chain Heal, Binding Heal, Circle of Healing, and Tranquility are some of the best multi-target healing spells in the game. Understand the most opportune times to cast those spells on your group. Start forcing yourself to use them. A 3 second cast to heal the entire group is better then Flash Healing for 7.5 seconds to get your group to full.

Read up on raid strategies and boss fights before hand. Knowledge truly is power. By understanding what kind of damage you’re up against, you can develop countermeasures against it.

Use your Mana Potions, trinkets, and other mana returning abilities wisely. Time them well and the mana you get back will sustain yourself for the entire fight. Time it poorly and the raid will sit around not laughing as you stand, manaless, in the comedy spotlight.

Xamine your UI. Do you really need all that crap on your screen as a healer? What can you do away with? What can you not heal without? Are you being overloaded with information that you don’t really need?

Zealous healers make the best healers. It’s hard to show enthusiasm and excitement. But the ones that do are the ones your Guild wants to keep.

Mattie’s Got a New Pair of Pants

I’m now 3/8 Tier 6. I have in my possession:

Now you might be asking yourself how on earth I can get these 3 pieces without getting the gloves. It’s quite simple. Let me explain to you the system that I use. I call it “the method”.

What is the method?

The method allows you to spend your DKP in such a way that you can get the stronger pieces you want first while allowing you to get mediocre upgrade pieces slightly cheaper. It only works for certain classes and certain systems. My guild uses a 2 round blind zero-sum system.

I intentionally wrote off the Gloves of Absolution when we first started progressing into Hyjal. At the time, I was sporting the 2 piece tier 5 bonus which states:

If your Greater Heal brings the target to full health, you gain 100 mana.

That bonus is one of the top bonuses in the game for any raiding Priest. If you’re a raid leader and you need to decide which token goes to which player, make sure your Holy Priests at least get the 2 piece bonus.

In any case, I’ve passed on the gloves continually up to this point. They’ve gone for 50 when they first dropped. Now the price has decreased by 50% to about 25 which appears to be the going rate. By allowing the other classes in my tier set to spend their DKP on the earlier weaker tokens, this puts me in a position of strength to pick up another token later. Several weeks after we first downed Azgalor, we killed Archimonde and I snapped up the Helm. The weeks following, I was able to pick up the Shoulders and then the Pants after.

DKP doesn’t determine who gets what loot. It determines who gets what loot first. So by intentionally passing on the first token, I can pick up a higher tier token without having to spend as much because I know that my competition has reduced slightly. Furthermore, I get access to cheaper gloves because the classes that I do compete with already have them.

On the other hand, if no one goes for the gloves first, you can always lowball it with a minimum bid. If everyone else is conserving, that means you can acquire it for cheap first!

Due to some piercing comments, the below additions have been removed in addition to the comments.

Woopra: Not Your Mom’s Google Analytics

Note: Not a WoW related post. You may mark as read. If you’re interested in learning how to stalk your readers, you may continue.

One of the few pleasures a blogger can take is to simply stare at their stats as they go up (or down). Think of it as damage meters for bloggers. In the past, I’ve used Google Analytics to examine and watch for trends on my blog. There’s a lot of useful information you can gather if you know how to make sense of it. I know there has to be some bloggers out there who have all these details statistical tools at their disposal yet have no idea how to utilize it and make sense of it.

Don’t worry! I’m here to teach!

Enter Woopra

Woopra is a program that allows you to track all sorts of crazy stuff about your readers. I caught wind of it several weeks ago and I didn’t believe it was true. Naturally my curiosity got the best of me and I grabbed it and installed it.

The installation process consists of two parts:

  • Installing a script or plugin on your blog
  • Downloading the software

After that, you need to set up an account with Woopra and twiddle your thumbs until they approve of your blog. There doesn’t appear to be any criteria. The limitations are purely technical. They’re slowly expanding their servers to handle the load, however.

Anyways, lets get more indepth into what this sucker can do. Click the images to expand their size.

woopra-1

This is the dashboard. It’s the first thing you see when you login from the client. It gives you a great overview of things that you want to know right away. The line graph on top shows you unique hits (in green) and page views (in yellow). If you’re interested in the hard numbers, the top left window shows you what your hits look like in the past few weeks. The window on the right displays the pages that have been viewed today. The windows on the bottom show your referrers, searches that people have used to find your blog and geographical locations of your visitors.

 

woopra-2This is the live portion of your blog. You can track in real time who is visiting your blog and what pages they are going to. It also shows the specs and platform of what your visitors are using when they view your blog. Here’s an example of me visiting my blog. It shows country and city of origin, OS language, local time, browser, and screen resolution. This information becomes important later on. I’ll explain why in a moment.

 

This is the analytics portion of Woopra. This shows traffic levels on a day to day basis. It’s a brief overview of your hits. It tells you the amount of time spent per page, how many new visitors you’ve picked up, unique hits, and total page views. It even tags your visitors with the names they leave when they comment. There’s even a systems section which tracks what your users are using to view your blog in bulk.

For example, if you know that over 85% of your visitors view your blog on a resolution 1024 x 768, you can factor this into your blog’s design – namely that your blog’s width should not exceed 1024 pixels to ensure maximum readability.

It also pays to ensure that your blog is useable on different browser platforms. 45% of readers to World of Matticus read on Firefox 2 and 43% read on Internet Explorer. The rest use a combination of Opera, Mozilla, or Safari.

This section is where you can start making some generalizations and realizations about your blog. The tab here shows information like your most popular pages, landing pages, exit pages, and outgoing links.

What can I learn here? I can tell the most popular pages I have are ones involving stats. They’re great for drawing search engine traffic to your WoW blog. No one really wants to go through the effort of cross referencing WoW DB and their character to figure out what gear they should shoot for. Instead, they turn to google hoping that some other poor sucker (a la me) has done the work for them.

Landing pages refer to the first page that your visitors land on when they load your blog. It’s not always the main page. It could be a link to one of your posts from a different blogger. Knowing this, you can spend a bit more time on what people seem to land on the most and develop and make it more attractive. I could add a little note to my Holy Priest gear page and ask new visitors to subscribe or "if they like this, why not check out my Kara requirements post?" kind of thing.

Exit pages are the exact opposite. They refer to the page your visitors are on before they navigate away. You might want to stick a note at the bottom of the post that says something like "thanks for visiting, please come again!" or some such.

Outgoing links are fairly self explanatory. It measures what your visitors seem to click on the most when they want to escape from your blog.

Here’s a graphical interpretation of referrals. There’s different sorts. It can track referrals by direct links, search engines, feed readers, emails, social bookmarks, and social networks. A funny note is that I appear to have gotten more hits from Master Ratshag and Egotistical Priest individually then WoW Insider today. It’s a neat way of realizing where your traffic is coming from so you can reciprocate in kind.

I like the social networks part because I think this is the first tool that tracks inbound links from my Twitter and my Facebook.

Lastly, you can see what your readers are typing in search engines to find your blog. From this list, I can see that most of my traffic comes from people looking up Priest gear or raiding requirements for Zul’Aman and Karazhan. Sure enough, a quick search for Holy Priest gear ranks my list as the top result.

In summary

If used properly and strategically, Woopra can be a tremendous asset. It can tell you key information such as:

  • Best time to publish a post
  • Visitor information that can be useful for your next redesign
  • Search engine trends
  • What your visitors deem popular
  • Which sites to suck up to 😉