Recruiting

7 Tips for Creating the Perfect Guild Application Form

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Application forms can be a little daunting for the first time guild leader. What’re the right questions to ask? What if it’s too long? What answers are considered “right”? Over at Enjin, I’ve written a quick guide on how to get started. Don’t expect your application form to be final. But I hope this’ll put you on the right track.

And yes, I am familiar that some organizations have done away with forms entirely. I also know that some players absolutely refuse to apply and scoff at guilds who suggest filling out a form. “I’m not applying for a job!”. They’re right, it’s not a job. I look at it more as a binding commitment.

Anyway, back to the tips. Here’s one that should be included.

Requirements overview

I’ve seen guilds place their entire policies and rules on the same page as the application. I don’t advise doing this. Place a link that leads to it and then include a summary list of all the important rules. Include only what players absolutely need. Some of the common ones I’ve seen are:

  • Working headset and microphone
  • Minimum gear standard for MMO guilds
  • Minimum kill to death ratio for FPS clans
  • Positive and forward-thinking attitude
  • A regular schedule of events (More on this below)

Read more on Enjin

The Mall Test

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Depending on your personality, the mall can be a fascinating place or a suffocating nightmare. Some people go weekly, some go monthly and some rarely ever go.

Now if you’re an officer or a GM, picture this for a moment. You’re strolling through the mall with your significant other. You pass by a shoe store and maybe you’re staring longingly at the pair of Nikes on display (which also happen to be on sale)! You tilt your head in a fashion similar to Abed from Community because you hear a familiar voice. You turn around only to see that it is your guildmate! He’s at the other side of the store eyeing some golf clubs. They haven’t seen you yet.

Do you:

  1. Head over there and say “Hey, how’s it going?”
  2. Decide to say something only if they spot you first.
  3. Hurriedly exit the store and go somewhere else

If the recruit doesn’t elicit anything other than option 1, it might be worth passing over. First impressions always make a big difference. Mentally run over the players around you and think which option you would go with. Things like skill and competence can be improved but I’ve discovered personality can be difficult to adjust. Not every guild can be in a position where they can pick and choose players with ease. But don’t hesitate to run the mall test every few months or so to see if anyone has changed on your list.

It’s a great technique I picked up from Guy Kawasaki’s Reality Check.

When Good Enough isn’t Good Enough

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With Conquest taking down Throne of the Four Winds and Theraliona on heroic mode, we find ourselves now at 7/13 hard modes for progression (We could also greatly use another Rogue or Warlock).

At that progress level, I’ve had to make slight adjustments to our recruiting requirements. Namely, gear that was good enough to get through normal mode bosses such as players with a mix of crafted epics, reputation epics and other blue heroic quality gear just won’t be enough anymore. With the way the lockouts presently work, we only tackle heroic bosses. There aren’t that many normal mode bosses that we can really take on lest it compromise our progression. We generally don’t downgrade heroic bosses to normal because we usually take them down within a couple of attempts.

Because of this, we’ve raised our gear requirements from an average item level of 345+ to 356+. Why? Because we can’t spare the time and effort to go back through and “carry” players to get gear upgrades. Our directive is to go progressive and look forward. Granted, because of this, there’s going to be a slight gap. Players that draw in will continue to get to gear and I also need to take care that the players who are sitting on the side get rotated in the week after so they can get practice and shots at gear as well.

But how can I get better if I don’t get to raid?

Therein lies the kicker. As a player on the outside looking in, that player needs to do well enough to draw into the lineup. From there, they’re off to the races. But as a raid progresses through the different bosses, the minimum requirements will go up. What may have passed as above average months ago may not be good enough now. If there was one thing I missed about having access to separate 10 man raid instances, it would be the capability to gear players on the side during the weekend. The success of pickup raids on vary wildly from server to server. I get lucky joining 5/6 clears in Blackwing Descent on my alt Ret Paladin. Not everyone is so fortunate in getting in.

Player patience

The other thing I notice is that player patience drops the moment we take something down on farm. I know my guys tolerate the first 20 – 40 learning wipes. Once we get a fight down once or twice, people get agitated if we wipe more than 2 or 3 times. Wiping more than that is inevitable if we pull in several newer players who haven’t taken down the fight yet (much less seen it at work). I counter this by placing them in the most easiest and least stressing of roles. I don’t try to switch up the tanks unless it’s extremely urgent (such as a missing tank). I’ll place new and less experienced healers on raid healing duties until they see enough of the encounter for me to get them to specialize in certain positions (Tank healing, or kiter healing or tackling the stupid Rohash platform on heroic mode).

I face pressure from the veterans from trying to get through the stuff we’ve taken down on a timely fashion to get moving onto the stuff we haven’t seen.

On the other hand, I face pressure from the newer players who are also dying to get in on some of the action for loot and to see the encounter.

This new system makes it a little difficult to accommodate both. I’m glad those big nerfs are coming in 4.2. It’ll spur up alt and pickup runs again for sure.

The bottom line

Performance matters. Is it the only factor? No, of course not. But it still represents a significant portion.

You can be the nicest person on the planet and still do lower DPS than the tank. Sorry, not good enough.

You can be the hottest guy/girl on the planet and still do lower DPS than the tank. Sorry, not good enough.

You can have the best gear available and still do lower DPS than the tank. Sorry, not good enough.

The bars on the DPS meters have a cutoff point where it becomes a liability to bring a player in. It’s up to that player to not be a liability. I’m not sure if I’m willing to stack the deck to help ‘em out or ask veterans to ease off the gas a little bit. It’s quite frustrating either way. I love the new lockout system and all. It’s freed up 3 hours of raiding that doesn’t have to be done, but it introduced an additional set of headaches.

With a 4.2 release but only weeks away, I struggle to find a line between straight progression to get as much down as we can or switch to gearing. If we go for the progression focus, I’m tempted to utilize lockouts to cut away the time. Right now, we’re operating on 3.5 hours for farm and 7 hours for progression. Basically, we spend our day 1 clearing to a progression boss and days 2 and 3 working on pulls, fine tuning and going through it completely phase by phase, minute by minute, attack by attack.

Heroic Nef is next. Could use some pointers.

Improving the in-game Recruitment System

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We just downed heroic Atramedes last night on 25 man. We’re now 5/13.

So, the in-game recruitment interface.

I love it.

It’s about time something like this was added. Not every guild can afford its own online presence or has the desire to monitor constant  forum posts. Instead of listing how serious a guild is (hardcore or casual), there are options allowing leaders to indicate guild interests. Weekdays and weekends could be a little more specific, but it’ll do the job for now. Same thing with class roles even though it is extremely basic. I like how they subtly allowed leaders to show whether the guild is a leveling or an endgame guild. It doesn’t say it per se, but come on. For me, I left the Any Level radio button checked. I might have rerolls wandering around and exploring guilds or something.

I do have some suggestions to make.

From the guild leader perspective

I would like to see more screen real estate for additional options. Weekday and weekend availability is nice, but we all know people take their Friday nights off to go watch movies like Fast 5 (Anyone see it yet? Worth it?). Add 7 checkboxes for each day of the week showing what days the guild does stuff on.

Why stop there? How about some buttons for times like:

  • Red eye early morning
  • Morning
  • Afternoon
  • Evening
  • Late night

Approximate time of day would need to be based on server time. At least prospects will have an idea of whether or not they can commit to the rough time.

See the class roles? Setting tank, healer and damage is great for queuing for instances. But we need a little more precision when it comes to class selection at least. Throw class and spec icons. If not, consider adding in classes so we can choose to recruit elusive classes that players seem to be ditching these days like Rogues and Shamans.

I’d also like the ability to set permissions on who can view the Requests tab. I cant seem to find it in the permissions settings anywhere.

recruit-2

From the applicant’s perspective

The upside to this is that if you’re in a guild, you can’t browse other guilds. That means you need to be an unguilded, free agent.

Here’s the thing.

I imagine most players would want to retain benefits of their guild or at least enjoy some social interaction before their time to leave. I’m sure that if a player is leaving their guild, they would have informed their leadership anyway (At least, I hope). If I were looking to change guilds, I know I’d want to minimize downtime between current guild and guild-to-be. 

Okay, I guess I’ll be more realistic. If I were a player unsatisfied in a guild, I’d love to at least explore what guild options are available to me. Being able to browse all the guilds that are looking while guilded would be nice to have. Perhaps remove the “Apply” button or render it unclickable to minimize any errors.

recruit-1

Besides, as a GM, I’d love to see what my competition colleagues are looking for. It’s also amazing how many “blank” applications are out there. A good number of players who wanted to join Conquest don’t even fill out the description so I have to guess based on their role and level. Usually what I do in cases where I think the player has serious interest is I’ll decline their application but I’ll fire them an in-game mail asking them to formally apply on the Conquest site anyway.  

How about you guys? What do you think of the in-game recruiting interface and how would you improve it further?

Tough Call: Handling the Churn

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Note: Read the following italicized text in this voice.

In a world where bosses just don’t down themselves…

Cataclysm is crushing the souls of poor performers and now everyone is recruiting…

Top 100 US Guilds are looking for more players for this tier still….

Middle-of-the-Road Guilds are doing hard modes and need stronger players to progress…

Guilds that a year ago would have disbanded and now downshifting to 10-mans and are still recruiting to have a reliable 10…

All of this amounts to lots of homes and very few buyers with available credit. You may have never gotten that Guild House that you asked for at every Developer Q&A, but we sure are getting an equivalent to the housing-crunch. 

This month I’ve had conversations with multiple GM’s, recruiters and available raiders. Everyone agrees that the market for available raiders is shrinking as guilds stall out, disband, or stop fielding successful raid teams. On my server there used to be about 40+ functional 25-man raid teams during ICC. Last night I checked WoWProgress and there are only five 25-mans left (Edit: Many of the ones listed have become inactive or switched to 10s). Lots of teams shifted to 10-mans in January & February, largely because of less-dedicated raiders leaving the pool. It was easier for them to shift to 10-mans and keep their identity & guild perks. Even so, several guilds folded entirely as their best players gave up the ghost and left for Top 100 squads, and the remainders are scrambling.

This is called the Churn and it is an unavoidable fact of life in Cataclysm. 

churn

So where does this leave you and your team?

Between now and the next tier of raiding, a lot of your performance as a leader will be judged upon how well you handle the churn.

To be certain, even if you’ve decided to go the route of 10-man raiding instead of 25, attendance and turnover issues are still part of the territory. I’ve yet to speak to a “close-knit 10-man” that doesn’t have some issue with either cancelling raids due to sign-outs, or trouble balancing bench players who may be brought in only occasionally.

Of course, no matter what size your raid is, the best way to handle the Churn is to stay one step ahead of it.  The steps below, in no particular order, should help you stay well informed and ready to act appropriately.

Things you can do for the team

  1. Know your team.  Know when they are approaching burn-out and make adjustments to help them de-stress before they give up the raiding game.
  2. Know your weaknesses.  Cata raids are harder; that’s a fact.  Eventually you will have to make either a personnel decision or a social one. Are you willing to replace the weak-link, even if it means bringing in an “outsider”, or are you willing to get the rest of your team to be satisfied with stalled progression for the sake of not changing your roster?  Are you willing to make concessions to keep that irreplaceable clutch player satisfied?  Are parts of your team not on the same page?
  3. Know your strengths.  You’ll be under pressure to pull off a raid team that not only survives the churn, but gets better and downs more bosses each week.  Don’t let the pressure make you try to act outside your leadership style.  If you’ve built a successful team, your leadership style must be working thus far (unless it’s the Sheerluck Holmes style, of course) but make sure that acting on your terms doesn’t mean ignoring future problems, because that’s how you get pushed into a corner.  
  4. Act fast!  Machiavelli teaches us that to delay war only serves to aide your enemy.  In less aggressive terms, one could say “a stitch in time saves nine”. Handle problems quickly and definitively.  When operating in a world of scares resources, you cannot afford to let problems fester and spread. 

Things you can do for the team you want

  1. Promote, promote, promote.  Make everyone on your realm aware of your guild, because you never know when another team will call it quits and their good players will be looking for a new home.  There is no benefit to being an unknown or understated guild.  Be proud of your team’s accomplishments; success breeds success.  Guilds that look stable, welcoming, efficient and knowledgeable will all appear attractive to raiders who want to get on a new team and not stop raiding.  In business we learn that every interaction is a step towards your next sale, the same holds true here.
  2. Recruit early and often.  Be honest about how soon and how often new recruits will have a shot at raid time, but don’t think that just because you don’t need them today, that you won’t be glad you have them tomorrow. I can speak from experience that if you stop recruiting for even a fortnight, you will regret it. Once the apps dry up, you start losing flexibility and start losing ground on the war of attrition.
  3. Be in touch with other leaders on your realm.  While you may consider them your competition, they can also be a good source of info, and potentially a future teammate. With the number of guilds imploding, merging, or breaking up and reforming as “super-guilds”, it’s better to be aware of the goings on than to be the guy who’s wondering why he just missed out on potential recruits and/or lost a few of his own guys.  
  4. Have a plan, even if it’s one you never want to use.  During Wrath, the rule was that you’d lose about 30% of your members (and the gear you’ve given them) from the start of one tier to the start of the next.  Due to the spike in difficulty for entry-level raiding, we’ve yet to get a good idea what this loss-percentage will be in Cata, but I’m certain it will be well higher than 30%.  Therefore, while we all may prefer to raid with the same team for the next year, as a leader you must have a plan of action for the day you find yourself with a dwindling roster.

In the end, the roster you will have the night 4.2 drops is almost certainly not the roster you had on December 7th.  The same thing will happen again between 4.2 and 4.3, only this time you can be ready for it, and hopefully be the one controlling the changes.