A Change of Recruiting Strategy: World of Raids Tool

(Editor: Site is sadly defunct)

This raid cycle is about to end soon and I know there are many guilds who are gradually bleeding members to life and other obligations outside of the game. It’s becoming a tough stretch to even field a full competent crew for ToGC 25.

Right now, even though we’re recruiting for ToGC 25, I personally don’t know if anyone’s going to bite. What I did decide to include is an extra note that says we’re also recruiting for Icecrown.

Another stipulation that I’ve added is that quality of gear players have when applying won’t really matter to us. In other words, I’ve relaxed the gear standards.

Why?

Because I know Icecrown’s just on the horizon and will debut within 4-6 weeks. I projected a late November or early December release.

That’s 4 weeks for a new applicant to get themselves geared up so that they can be effective in Icecrown. Even if they’re a fresh 80, running a constant stream of heroics or getting carried in farm or alt raids is enough to build a supply of badges to purchase tier 9 gear.

So in other words, I’m enacting a two tier strategy. The first priority is to recruit players who can help fill our raids and contribute. Failing that, if they’re not at the level they need to be, we’ll still draft them for the future.

I’ve gotten some bites on trade chat, but they’re mostly inquiries for now. Twitter has again proven fruitful as I’ve had a few interested players from there apply. Unfortunately, I can’t seem to use the official realm forums as everytime I post it says “Invalid Option”.

I was actually tempted to include in the recruiting message that the leadership had Icecrown experience as I’ve participated in all of the PTR tests so far. When you’re competing against other guilds for players, every edge helps right? One would think that foresight and knowledge into the next tier of content might tip the scales in favor.

So let’s look at the World of Raids recruiting page.

What are you looking for?

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The first thing you’ll notice is that there are a variety of search filters at the top. Use those to narrow down the guilds that fit your criteria.

1. This is where you select the Realm. Obviously, since I’m a Dwarf Priest, I am going to select Alliance. Even though I live in Canada, the closest realms to me are in the US. I prefer PvP servers just because of the extra variable element they add to my day to day affairs even though I still hate Rogues.

2. If there’s a specific realm you’re looking for, you can enter it here and it will isolate only guilds that are from there.

3. You set your class and specs here. For me, I’ll put down Holy Priest as an example.

4. If you care about progression, you’ll want to look for a guild that’s in your area. This takes a bit of trial and error as there’s no absolute guideline on this. Just for the sake of it, I said narrow it down to guilds that are in the top 2000 around the world.

5. Raid times can be narrowed here. If you prefer to raid on certain days and times, simply choose the day where it matters and then use the buttons to select the start and end times. Setting a large range works best. It will display guilds that happen to raid on the days that you choose. Note that the guilds may raid days in addition to the ones you have selected.

Make sure you set the time zone appropriately.

The search results below will show guilds that best match your criteria. A green bar on the left signals how close they match your filters. The rest of the information is shown on the bar such as classes, progression rank, and times.

And hey, look at that. There’s a guild called Conquest that happens to be recruiting. I think I might give those guys a shot. Let’s click on that page and see what happens next.

What am I looking for?

Now that you’re on my World of Raids guild page, you can see all of the necessary information listed in one area and it’s very handy to applicants and recruiters alike.

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At the very top, it displays some basic information. The icon on the left signifies which faction, Horde or Alliance, the guild is. The server and battlegroup along with the guild’s website is shown beside it. On the right side, applicants can see where this guild ranks on the progression curve. The Apply button is in bright yellow box that’s difficult to miss.

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As you’ll see, the top part of the page displays what classes I’m looking for. At the moment, the classes that have a color background behind them signify that I will consider those classes. All we could use right now are bodies to help us in our raids and I won’t be too picky when it comes to class. If you can reach a certain threshold of DPS output and in game “smarts”, it’s good enough for me.

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Right below that, you can see a neat graphical representation of progress. It takes a while to update as the data is pulled from WoW Progress and is reflected here. Under Crusader’s Coliseum, note how there are two levels of progression. Half a bar represents the boss has been taken down on normal mode while a full bar means it’s been done on heroic.

Ulduar is below that and it also breaks down individual boss achievements into fractions. Freya, for example, is broken up into 4 parts which represent her and various amounts of elder kills.

Sadly, this isn’t up to date as we took down Heroic faction champs last week and killed Yogg with 3 keepers active.

You can also see a link to 10 man achievements in the top right corner of each raid instance.

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Below that you can see notable accomplishments and a simple mouse over will display what has been achieved. I like the fact that it also highlights when a certain achievement was achieved. For example, Kil’jaden on the far right was killed prior to the release of 3.0.2.

Unfortunately, as this tracks everyone’s achievement, even if one person has Immortal, it will still display it as a guild achievement. Such was the case here because we weren’t able to get Immortal together as a guild.

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Finally, the right side bar displays information that can’t easily be expressed or pulled from a third party source. This is where the administrator enters extra information about their guild. The raid times are shown at the top and is displayed in a 24 hour format to minimize confusion. The timezone that the guild operates on is also shown. These are settings that the administrator can control which ranges from MST, CST, EST, and so forth. I don’t recall what the European ones are.

The about section offers a brief description of the guild and what it’s about. It’s important to not go all out here. You want to sell your guild and garner interest, not scare them away with a giant wall of text. This is not the place to paste your guild’s core beliefs. You don’t have to enter in duplicate information. Remember, guild progression is already shown in the main area. Just tell potential applicants what you’re all about.

Some things include:

  • What you do? (Raid, PvP)
  • How you do it? (Push content within a narrow time frame)
  • What sets you apart from other guilds? (We hold players accountable)

Applicant expectations are where the guild administrators state what their expectations are. Again, be fairly brief here. Think of this as a brochure instead of an operations manual. This is the area where the qualities of the ideal applicant are listed.

One example would be something simple as must be mature and have thick skin so as to not take negative feedback personally.

Great I’m ready!

Once you’re ready and this looks like the perfect guild fit, it’s time for you to hit the apply button. There are 3 options that administrators can set.

  • Apply via World of Raids private message
  • Email
  • Website

For me, I selected the website because I like to keep all applicants in one area. Not every guild has such a luxury and you may wish to use email or PMs to handle that.

It’s certainly a well polished tool and I hope more players and guilds make use of it.

Two Applicant Paths Diverged in an Azerothian Wood

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Once you decide you’ve reached the raid-ready threshold, it’s time to find a place to do that.  Aside from the risky and unpredictable nature of PUGs, the most plausable option is a raiding guild.  Whether casual, progression, or hardcore elite, you’re bound to encounter some form of an application process.

The process always varies from guild to guild.  Each one is slightly different, but I’ve always seen three common practices:

  1. (Trade Chat) “Lvl 80 LF Raiding Guild” -> “So-and-so has invited you to join the guild: Such-and-such”
  2. An application of varying length, seemingly focused on gear, skill, and experience.
  3. The Applicant Period -> Includes a formal application, and a “waiting period” or “trial period”.

The first of the three is relatively self-explanatory, and is usually frowned upon.  I don’t take raiders seriously that look for guilds that way, and I don’t instill a lot of confidence in raiding guilds that subscribe to that method.  This is all just from personal experience.

Just like I’d apply for a job to pay my bills, I’m applying to a guild to fulfill my raiding passion.  I want to know that the guild I’m vying to be a part of isn’t accepting just any ol’ package of pixels.  I’d be really worried about credibility if the guild just said “Yes!” without screening me or requiring any sort of “test drive.”

My personal preference is the 3rd option.  Every guild leader has their own preference, and that’s absolutely encouraged.  Each guild is obviously different.  My choice is based on permanence and personality.

I’m hugely averted to what are known as “guild hoppers”.  I’ve never been one, and I get a pit in my stomach anytime I come across someone that might be one.  I look at my guild as a family–people who work together to achieve a common goal because they enjoy that camaraderie and team work.  I invest in you, you invest in me.  Someone that sees guilds as stepping stones to higher echelons don’t interest me.  I feel it’s selfish and takes away from the “community” that I’m so fond of.

Secondly, if we are going to be spending large amounts of time together, I have to get along with you.  We have to be able to crack jokes, share stories, and simply enjoy each other’s company.  I’m not too keen on running with someone that is demeaning to other players or constantly fluffs their own ego at the expense of others.  Admittedly, if I don’t wanna hang out with you, I’m probably not going to jump up and down at the chance to raid with you.

As you know, I’m one of the Discipline Priests on Lodur’s healing team in Unpossible.  Their application process is a rather complex one, but its payoff is knowing they’re a great fit for me, and I’m a good fit for them.  It was because of their application process that I got excited, because it’s near identical to my casual guild, Team Sport.

To summarize, an interested Applicant must acquire a Sponsor.  This is done through gaming and socializing via a chat channel made specifically for the guild.  It is the Sponsor’s job to get the Applicant invited to off-night raids and bring them along on heroics or other guild activities.  This is designed to get the guild acquainted with the Applicant.

The Sponsor then solicits enough votes from the guild (along with the Applicant’s Class Lead) to invite the Applicant into the guild on a trial basis.  This begins a month period where the the guild and the Applicant get to know each other.  The Applicant can be invited into raids and has access to loot drops.  At the end of the month, the guild votes again whether the Applicant becomes a full member or not.

At any point, I can withdraw.  If I don’t feel like this guild is what I want, then I can move on.

What an application process like this does is allows me to know what I’m getting myself into before I’m fully in the mix.  It lets them sniff me out and make sure that I’m not a “guild hopper” or someone there to grab gear and run.  Like I said, I’m into the family-style guilds.  This, I feel, promotes that.

What about you?  What kind of guild process you feel best fits your style?  Are there certain styles that attract or deter you from joining a guild?

ThespiusSig

Is Applying to Multiple Guilds a Sin?

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Found this intriguing question on Twitter today that was directed to me. I’ll try to paraphrase it as best as I can.

”Is there anything wrong with players applying to multiple guilds?”

From my perspective, no. The way I see it, if I’m a guildless player who is looking to get involved with a raiding guild somewhere, I’d take the shotgun approach. I won’t get into why such a player should or shouldn’t apply to this type of guild. Let’s assume that I’ve done my homework and have answered the self-help questionnaire on the type or guild I want to be a part of. For example, I want to be in a raiding guild that’s just started Ulduar and is utilizing a DKP system that happens to only raid on Tuesdays, Wednesdays and Thursdays from a period between 6 PM – 12 AM.

Let’s say I hit the jackpot and there happens to be four guilds that fit the criteria.

From the applicant perspective

Why not? I want to raid. It doesn’t matter to me which guild I get into as they’re all pretty much the same. I’m flexible with my hours. I can raid from 7 – 11 PM for example. The time frame I listed above is the window that I am willing to commit myself to raiding. By applying to 4 different guilds, I get to maximize my chances. The odds are higher that at least one of them could use the role that I play.

From the guild perspective

It’s nice and flattering to hear from a player that they’ve looked only at your guild and want to be a part of it. They didn’t even consider any other option. What if the applicant doesn’t fit or if you don’t have room? It’s nice to know that the player has some other plans to fallback on. It kills me whenever I turn down a player sometimes. Some of them genuinely deserve good guilds to be a part of and wish to contribute to raids. Sometimes there’s just no space.

I’ve seen guilds who adopt this attitude that their guild is awesome. In fact, it is so damn awesome they can’t fathom why anyone who has applied to their guild also applied to other guilds. Clearly it’s an insult to such guilds. When a guild gets wind that an applicant also applied elsewhere, they just shoot them down. On one hand, it makes the process a little easier for the app as it does weed down the number of remaining guilds.

Cover your ass

When I applied to post secondary schools, I applied to no less than 3 institutions. Why? because I knew there was a very real chance that I would get rejected. It’s the same mentality when applying for jobs. Apply to many as you can and see who wants you. Then from there, you take the best possible offer.

There’s nothing wrong with the business sense. Don’t try and pull the loyalty card here either. The guild hasn’t accepted the applicant yet. There’s no incentive for them to be that loyal so early. When a player of outstanding calibre happens to apply (let’s say a player with Immortal or Champion of Ulduar or something), it’s up to the guild to change gears and sell themselves. The guild has to essentially put up a neon sign that says “JOIN US!” Ultimately, the decision is always going to belong to the applicant whether they accept or otherwise. If a guild truly wants that player, they’ll start talking and eventually extend an invite. If not, the guild will pass and one of the other guilds might consider the player.

It sure as heck saves a lot of time, too. Lots of guilds have response rates varying from hours to days to even weeks. If I were planning to raid, I’d apply to all the guilds at once. However, if there was one organization that I’d want to join, I’d make it known to them that they were my first pick. Would other guilds feel slighted? Well, probably. But if they needed the extra set of hands, they’d overlook that. If they didn’t, then the applicant would get turned down anyway regardless. It’s certainly faster than applying to one guild, waiting for a response, getting rejected, and then repeating it with a different guild over and over.

Applying to multiple guilds allows players to gauge the level of interest a guild has in their services. There’s nothing ethically wrong with that.

Image courtesy of woodsy

The Summertime Woes

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Summertime and the livin is easy
Fish are jumpin and the cotton is fine
Oh your daddys rich and your ma is good lookin
So hush little baby, don’t you cry

-Gershwin

So the weather outside is becoming nice once again for many of us. With the nice weather comes what I like to refer to as the “Raider’s Lull” . What is the Raider’s Lull you ask? It’s that time of year where people start to take a break from the game and venture forth into the outside world for a while. For some guilds in Warcraft it’s not a big deal, they simply replenish from within and keep trudging through content while waiting for the other players return. For others it becomes an exercise in recruitment methods. I’m sure you’ve seen them on the realm forums, various websites and services like Twitter all asking for recruits and potential applicants to head over to their site. For some guilds it’s the beginning of their death throes.

The first category, the guilds that don’t feel the bite, tend to be the more progression oriented. They normally have several raiders waiting in the wings or rotating just for the reason of filling gaps due to holidays and such. These more often then not are also the top guilds on your server in those terms as well, normally one of those “server first” type guilds. If you find yourself in one of these guilds, then you probably haven’t seen the Raider’s Lull

The second category is more common, and I freely admit my own guild recently falls into this category this year. These tend to be not less progression oriented guilds, but ones that are more laid back in their approach to getting there. Attendance issues pop up in the summer when weather is nice and kids are out of school. It’s understandable and more often then not the guild just has to bide it’s time until the raiders return, utilizing other members of the guild who maybe don’t normally raid.

The third group is a bit trickier. Usually this is a guild that has had ongoing attendance issues year round, or has been subject to some form of drama. Sometimes more progression oriented guildies have just left for another guild or even their members are looking for a guild that fits their ideals better. The summer time seems to bring these to a head and they wind up splintering and finding new homes, some players even quit the game as a result.

Breaking the Depression!

So how does one from the second and third category keep going into the summer time?

Recruitment!

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Oddly enough recruitment can solve both the second and third groups problems. I’ll use my guild as an example again. Summer time hit and we saw the loss of a handful of raiders, the problem was these were people integral to our raid and raid strategy on some accounts. We have veterans we can pull for raids when they are on, but since they are veterans and not raiders their schedules tend to be a bit more erratic and pinning them down can be difficult, but pulling from our friends and family in the guild we have been able to keep raiding fairly consistently with good results. They may not be hard mode ready, but they can still kick like a mule when they need to.

The raiders we lost were well geared and performed well. It left us with several holes to fill. Our officers proactively hit recruitment hard utilizing various methods. As a result we have had an influx of  very solid recruits. The recruits are from a guild of the third option above. Their guild was not a comfortable fit for them anymore, and they happened to see a post of mine saying we were looking for geared intelligent raiders. I talked to one of them for almost a month answering questions as best I could. They were from another server so a certain leap of faith was required though this app process as my guild requires our apps be on server for the trial periods and such. After much communication, enter four applicants. They are currently going through our application process, but they have already been making friends and feel like a good fit. Recruitment has kept us going strong and has helped us keep raiding, and it helped four very awesome people find a potential new home with new friends. So thank you Kaylestera, Trull, Andorel and Lysah for taking a leap of faith and putting in those apps.

For recruiting there are several different ways to go about it. For my guild we utilized internet services such as

Twitter,

Realm Forums,

Guild Website,

We also utilized Word of Mouth along the server, with friends from other guilds letting people know we were recruiting. Members of our guild spread word among their real life friends as well as their friends on server letting them know we were hiring so to speak. So far it’s been working out very well. Unpossible is still going strong and we’ll survive our Raider’s Lull.

So, is your guild facing the Raider’s Lull? If so, how are you compensating for it? What category does your guild fall into?

Until next time, Happy Healing.

Sig

Images courtesy of akmg.com and electrotestservies.co.uk

So You Think You Can Raid

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I caught the Vegas auditions last week for So You Think You Can Dance (and the results the next day). The judges can be so brutally honest sometimes. They possess a level of blunt truthfulness. Sometimes I wish I could be like that. As a guild master and a player, interaction and feedback is a daily occurrence.

Watching this weeks performance show (Bollywood was amazing, cha cha was really good and samba was just wow) and witnessing the judge comments reminded me that negative feedback does not always have to be harsh. It’s how you respond to it that matters.

Making the cut

This isn’t a post about getting through and making the guild (or raid). This is about the leadership perspective. We’re like judges. We evaluate and assess new recruits based on what we see. Sometimes we have to cut people. What sucks for us is that in a game that is dynamic and long lasting as this is the fact that evaluation is a constant.

When a guild recruits a player even as a trial, we do so hoping that the player meets or surpasses our expectations. When the challenges that a raid instance offers goes up (such as the gap from Naxxramas to Ulduar), there is an expectation that the player evolves and grows up in the same direction. Some players are able to do it admirably. Others just can’t. For whatever reason, they are not able to fulfill the level of technical skill that the encounter demands.

I especially want to direct this to struggling players who have been talked to by their leadership or fellow guildmates.

  • We’re not calling you dicks.
  • We’re not calling you morons.
  • We’re not calling you dipshits.
  • We’re not calling you assholes.
  • We’re not calling you humanity’s failures.

But we do recognize that you’re struggling. It would be disrespectful if that was simply swept under the rug and ignored. When you’re cut, it’s for a reason.

Why is it so difficult?

Cutting people from raids isn’t a feeling I take satisfaction from. It’s one of the worse things about this GM role. There’s something heartbreaking about telling a prepared raider that they’re not going to get the call up today. And at this point, I expect the whole this is just a game, stop taking it so seriously argument to crop up. Yeah, I understand it’s a game. But you’re still dealing with real people on the other end of it. It’s amazing how many people can lose sight of that. They’re not simple chess pieces on a board to be sacrificed on a whim.

It gets way harder when a person continues to be benched.

Is it the fact that the guild’s invested time and energy into getting them some gear to help out? No.

Is it because no one likes telling people they don’t get to go today? No.

Then what is it?

I’ve acted as a recruiter in no less than four different guilds. We watch new recruits and prospects. We try and carefully screen them as best we can.

What sucks for me personally is knowing that I spotted talent and potential in a player only to realize days or weeks later when they’re in our raids that I was completely wrong about them and their ability. No one likes to be wrong.

All the upper management types are scoffing. Understandable. They’re seasoned at the whole letting go thing. I’d probably be terrible as a manager or as HR. Heh, I’m still in my early 20s and you know that rule where everyone under 25 doesn’t know what they’re doing. I sure as heck don’t.

There is a limit

I hate to say it, but there’s a ceiling to the amount of effort that will be invested to help a player. Gear can only do so much.

Usually when a player is told that they need improvement and a strategy is devised to help them in that path, one of two things will happen.

Improvement: Player reads strategies, watches videos, talks with other players of that same class. Undergoes a noticeable level of change. Actually gets better and is able to respond to the challenges of raiding.

No improvement: Player reads strategies, watches videos, talks with other players. Does not improve at all. Level of skill stays stagnant. No signs of growth. Nothing happens. Doesn’t seem to care.

If a player improves, great! GM’s job or class officer or whoever’s it is is now complete! Mission accomplished! Congratulations! You helped Joe Mage get better!

But what about the alternative? What if they don’t?

You see, no amount of video watching, strat reading, image diagramming, peer discussion, or gearing up can make a player better. A player has to not only learn from what they’re absorbing but they have to act on it. I can watch any number of healing videos or read all the stuff on EJ’s. But if I don’t noticeably improve somehow, then there is no amount of anything in the world that can help. You have to find the way to battle through and prove that you can raid. If you can’t meet that threshold even with all the resources at your disposal, then there is nothing more that can be done. The onus is always going to be on the player to get better.

Not everyone can. Not every player is fit to raid. Hard mode is hard. Not every guild can successfully do it. I can’t arena for crap.

The next step after that is entirely up to you and your guild. Either they find a new role for you or you start shopping for a new guild or accept being permanently benched. I’ve had to reassign players before. They weren’t meeting the expectations that were set for them. Sometimes a change of scenery or position works wonders and they just so happen to fit in.

Negative feedback is hard to give. But it’s even harder to receive.