How Guilds Make 800k Gold Selling Boss Kills

The news that cross-realms are allowing players to raid on other servers on both normal and heroic mode is a god-send! Players are no longer restricted to paying server transfer fees in order to raid. Cross-faction raiding isn’t going to be a thing anytime soon (and I doubt it ever will), but at least players can now raid across servers. This is a great way for a prospective player to “try” a new raiding guild before they commit to transferring. It’s great for guilds like mine to help fill out a raid in case we’re short players by using a service like Open Raid.

Another benefit? You can start selling guild runs and kills. It’s also known as “guild boosting”.

There’s a market out there for players who want the normal mode achievement. There’s players who want the gear that your guild has been routinely sharding week after week. People might scoff and laugh, but there’s always going to be a buyer. People want the loot, the achievements, and the mounts but aren’t necessarily able to commit the time required to a proper raiding guild. Just keep in mind that gold and loot still can’t be traded on non-connected realms so they’d have to transfer a character with gold plus the items that are the rough equivalent to the price negotiated upon. I’ve seen some players willing to transfer an alt and then boosting their main.

Want to make it even easier? Make sure the alt is the GM of their own guild. Last I checked, guild bank transfer limits were at 1 million gold. The character needs to meet the requirements though.

How does one go about it?

I’d strongly suggest doing this with a 25 man raiding team. I imagine it’s significantly harder to carry a person on 10.

Step 1: Discuss it with your guild

I’m using the word “discuss” in a loose term. It should be pretty easy to sell your guild on the idea. Remind them that that funds coming in are going to guild repairs and to the next expansion (recipes, crafting materials, enchants, etc). Will your participating raid members obtain a small cut? If you’ve already made that decision to sell runs, let the guild know. Any dissenters can be silenced with sound reasoning. If they still disagree, well that’s ultimately up to you to decide. No one has to participate if they don’t want to.

We’ll get to the actual agreements in a moment.

Step 2: Advertise it

You can sell something but if no one knows about it, you’re not going to be able to make any gold. No one’s going to come to a run they don’t know about! Hit up trade chat and see if anyone local is interested in the kills. Failing that, see if anyone on Open Raid is willing to go. Advertise on your server’s forums! They’ll ask you for a price and that’s going to fluctuate greatly based on things like your server progression, what they’re entitled to, what bosses are going down, and so forth.

If you have a guild website, consider creating a page dedicated to this information. Make sure you include the important stuff like the price and what they get. Include who they should message about it. Throw in the dates and times if you know it for a fact. If loot prices are different, specify that too.

In fact, some guilds have websites with full pages dedicated to just selling runs.

That’s where the next step comes into play…

Step 3: Settle on the terms and price

Are clients paying for just a Garrosh kill? Do they want a specific item? Do they want all items? Are they expecting a full clear? Heroic boss kills? All of those factor into. Speak to your client and figure out what they want. It seems the going rate for a straight up Garrosh kill with whatever loot they want is 15k.

Naturally the going rate of this stuff is going to be influenced by demand and the progression capabilities of your server.

Figure out and set your guild prices for:

• Loot (Both normal and warforged)
• Achievements
• Mounts
• Titles

Talk to your client and figure out exactly what they want and what they’re paying for. Once you have that step figured out…

Step 4: Arrange payment

Take a deposit.

Some guilds ask for non-refundable 15% up front. Other guilds ask for 50%. Consider cutting a deal on the price if the run is scheduled to occur on the day of. Again, this obviously isn’t going to work if the player is on a cross realm since they can’t trade gold but if they’re willing to transfer servers on an alt, take that into consideration. I find that the more well-known a guild is, the higher the deposit they can command. Reputation seems to play a big part. Guilds that routinely top the kills race ask for a higher deposit because they don’t want to be ripped off. Buyers can rest easily knowing that these are guilds who are also quite serious and skilled at what they do.

Step 5: The logistics

This up to the raid leader to decide. Which player is going to sit? Is the client going to attempt to participate and contribute? It might just be easier for them to die immediately and AFK lest they accidentally mess up the kill. This is where the client can pay up the rest of the fee associated with the run.

Does all this sound ridiculous? Unrealistic? Who’d pay that much gold for this stuff? Y’know, there’s over 7 million subscribers. There’s going to be a select few who are willing to buy their way to the top.

Last minute reminder: There is an absolute ton of risk involved in these kinds of transactions. There’s no guarantee the guild can carry a person from start to finish. There’s no guarantee a person is able and willing to pony up the rest of the mentioned fee. Either party can get ripped off at any time. If something doesn’t sound right, walk away. I doubt Blizzard GMs will be able to assist with this type of stuff if someone gets scammed or ripped off.

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