recruit

The Reality of Recruiting Part 1

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Last week I sent out an open call on Twitter for players who are involved in the process of recruiting for their guilds. Either they’re an officer or a GM or some other person in a position of leadership. I was able to get in touch with a myriad of personalities and guild types. There are numerous post in the WoWosphere about recruiting do’s and don’ts along with various tidbits of advice. The aim of this post is to outline their mentality and thought process when considering applicants.

This is part 1 of 3.

When recruiting, what are common characteristics that you value in players who you consider?

Aggressiveness and enthusiasm are a huge factor in how I perceive an application. I immediately discard applications that offer the bare minimum of responses–yes/no and even the occasional "maybe" to our questions. Even if they’re undergeared or inexperienced, an applicant who goes the extra mile to show us that they can keep up with us via WWS reports, their level of preparedness, or their devotion to theorycrafting has an advantage over a decked-out applicant whose attitude is blasé. One mage we recruited came from a no-name guild on our server, but his DPS was impressive for his gear and he was extremely eager to prove himself to be in our caliber. His application even noted that he had 50 stacks of fish feasts banked for new content–that’s some preparedness and willingness to wipe right there!

– Cerinne, Impulse (Cenarius US)
Blog: Spectrecles

We are looking for people who will stick with us, so we want them to be interested in progression at our casual but serious pace. Personality is important to us, as we want to enjoy one another’s company.  We look to see that someone knows their class and can demonstrate this both through their answers to their application and through their armory.

– Sylly
Blog: Rolling Hots

I like it when people are up front and honest about why they are leaving their current guild and willing to share the name of their current or most recent guild. Completely anonymous applications make me instantly suspicious. I want to know that their guild officers are in the loop about their desire to leave, because that is a pretty clear indication of how they’ll handle things down the road if they want to leave OUR guild.

Other characteristics include: Experience, demonstrated knowledge of their class/spec/role and maturity.

– Seri
Blog: World of Snarkcraft

Being articulate, someone who seems to be a good fit with our raid personality wise, someone who isn’t afraid to research their class in order to improve their abilities. We also do trial runs  in five mans and sometimes bring them to 10/25 mans to see how they do, but in general it’s actual trial time that usually gives us the whole picture, regardless of what we test/try out prior to accepting a trial.

Knowing one’s class and being able to play their character properly (It seems obvious, but then again…).

– Fire

What are some of the expectations that you set for recruits right off the bat?

I expect that within 2 weeks of joining the guild, any player should be able to compete equally with any other member of the raid.  While we do often invite friends of people we have recruited, we don’t want to carry anyone, no matter who they are married to/dating/best-friends with or how hilarious they are in vent.  Other specific expectations include 75% raid attendance, fully gemmed & enchanted gear, being self-sufficient (flasks, food, repair costs without complaining) and DPS above a given threshold; for Ulduar this is 3.3k right now.

We expect that our recruits know more than our raiders.  We also expect good rotations, solid knowledge of all encounters, the gear that they would like in the future, and know how to be kind and courteous to all folks.

– Kitts, Lowered Expectations
Blog: Blood Elf Priestess

That they sign up to our progression raids, come to the raid with appropriate reagents / pots / flasks and 100% repaired. We’ll also try to let them know which bosses we’re going to take on, so ask that they will keep an eye on the guild’s forums for tactics and / or look up the tactics by themselves.  We also use teamspeak and expect them to at least be able to listen in.

– Eid, Dead Poets Society

Pull your weight. If you are a new 80 then we expect you to research your class, know what heroics to run to get geared, do dailies to get rep, get gear enchanted, etc.

OR

Take the initiative. If you don’t know where to find this information ask a senior guild member to help find it. I am a Warlock, but as an admitted forum troll in the guild I know where to send someone if they are looking for the hunter hit cap or where to send a druid looking to dual spec Resto.

– Finnugen, Legacy of the Elite

Do you conduct any sort of background checks on recruits? If so, via what methods?

We don’t really go talk to their former or current guild masters, if that’s what you mean. But I do run a guild history check on the name at Warcraft Realms and WoWProgress to see if the person’s a guild hopper. I also sometimes do a search on the realm forums to see if the recruit is prone to trolling (a no-no). There’s also a question on the app asking if the recruit knows anyone or has played with anyone in the guild. I definitely make a point to ask the people named in those 2 questions. Amory, etc, but I think that’s pretty standard.

– Raesa
Blog: Violaceous Mana

Only if we suspect that there may have been issues in a former guild, or if someone mentions something to the officers about the person. Then we’ll talk to officers in the former guild. Usually, any issues will come to light very quickly, and we can gkick accordingly if necessary, or give them a chance to reform themselves.

– Trilynne, Dawn of Maelstrom

Since our guild has long had a "referral process" and requires vouches from other members and eventually from an officer, the background check usually comes from the people they associate with. If you’re in tight with a bunch of our members and they say you’re alright? Then you’re probably not going to be a bad match for us. However, complete unknowns usually never get in. Someone we’re on the fence about usually sits down and gets asked about what they are looking for in a guild, etc. We also ask prior guild members or ask around the community at large. We’re not a huge server, a history follows you most times.

– Aislinana, Northrend Commonwealth

Matt on Massively

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Darren, that community PR guy for My Game Mug managed to rope me in a quick interview. It’s the same group that’s developed WoW Headhunter. Be careful! That guy’s as sly as a Rogue. The interview on Massively involved both myself and Kree. We both chatted with Darren about what we looked for in candidates as guild leaders, recommendations for what new applicants can do and how important personality is.

And then there’s the shameless praising of WoW Headhunter (naturally).

Some quips:

What are the top 3 things that you as a guild leaders look for in order to recruit the best candidates for your guild? (Answered by Matt)

Attendance – Are the people we are recruiting going to be able to make the majority of the raids? While it’d be awesome to pickup a really good player, if he or she can only do 1 or 2 raids per month, they’re kind of useless to me and the rest of the guild since they’re never actually there.

Knowledge – Often times, knowledge translates to in-game skill. I need to know how you play your role with your given class and spec, things like, when do you end up using your spells and if you use them in the most opportune times.

Personality and Attitude – WoW has a lot of challenges. We’re going to try and accomplish big things and that’ll lead to wiping over and over again. We need candidates that are going to tough it out and make their sacrifices. They have to have the right attitude and personality to want to get better and to help their guild out. They need to be able to stick with it even when times are bad.

What is your recommendation with what candidates should put in their application when applying to your guild? (Answered by Kree)

Originality. The application has to stand out, just like a resume. If it’s too-safe or boring, it’s difficult to stand out from everyone else. Let your personality out in the application.
Also, read the question completely! I asked a question about how people plan on utilizing dual spec and one of the responses I received was, "Maybe". This doesn’t even make any sense! It shows that the person didn’t really read through the application.

Check out the full interview!

Recruiting Healers is Like Picking Up Women (and a WoW Blogger’s challenge)

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I don’t get as much time to check out my feedreader as much as I like. But every once in a while, when I have time, I’ll pop open Google Reader. Sometimes I’ll see a post title that catches my eye which makes me zero in on it.

Ess wrote an eyebrow raising post about how not to recruit healers.

Here’s one of the points Ess offers:

2. Whisper them every time they log in.

So, this person that has been whispering me the second that I log in has been doing this for the past several days. Really… is it necessary to whisper me every single day? I have gotten the picture — I know they want me to join their guild. I’m always polite about the recruiting part, and tell them I appreciate it, but remind them that I plan to stay with my guild. (Are they hoping to wear me down?)

Also, they’re usually asking me to heal something at that moment for them. Because they ask me every day, I find myself much less inclined to run with them. I don’t want to do anything to encourage this behavior. If you were hoping to build a relationship with someone, would you really call them every single night and ask them to do something? Hopefully not. It sends bad signals, suggesting that you are high maintenance. This is a definite turn off. It makes me wish there were some sort of invisibility setting so they couldn’t see me when I logged in.

I can’t say I’ve ever experienced this stalking behavior. I’d get a lot of additions onto friends lists and I do get my share of messages when I do log on. But it hasn’t happened as much since the debut of expansion. Maybe the tanks or DPS just got tired of waiting for me to say yes and moved onto other healers instead. That’s okay. I prefer to test the waters anyway.

I gotta say, I really like Ess’s style and post here.

In the spirit of single’s awareness Valentine’s day coming up in a little under a week, I’m issuing a challenge to WoW bloggers to write a valentine’s themed post. Here’s a few post ideas and themes that you’re welcome to use. By all means, feel free to come up with your own! I’ll feature a few pieces that caught my eye next week (if I have any takers). I think I found my sweet spot. I should come out to Waves more often. London Fog seems to be the fuel for my blogging engine.

The GM’s just not that into you: Recognizing the Signs
Azeroth’s romantic getaways (Booty Bay takes on a whole new meaning)
Getting noticed by the guild of your dreams
Telling your ex-spec that you’ve moved on

Is Trade Chat a Good Avenue for Guild Prospects?

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recruiting

I don’t get a lot of email. But the ones I do get are often insightful questions. Heh, sometimes I have to respond to the reader and tell them that an email response wouldn’t do their email justice. The next best thing is to convert their question and topic into a blog post so I can really attack it from all angles.

From Ephii:

I see that you’re posting in trade to advertise/recruit. Our guild is currently recruiting but our members have always felt that spamming trade carries a social stigma of being "one of those crappy guilds." We were the most progressed Alliance guild in TBC until some of our core members transferred off. Our reputation is sterling as the mature guild with players who don’t run their mouths. However, we’re having problems getting new recruits by posting on the realm forums alone (for server recruits). What is your take on posting in trade?

Ephii runs a really cool Shadow Priest blog, interestingly enough. Pay attention to the Healing Macros post.

Back to the question at hand. I can understand why players don’t like to advertise in trade. Trade chat has traditionally been viewed as a place where scoundrels, heathens, morons, and bad players congregate.

So why would I want to advertise my guild there?

Because, like it or not, it is the largest channel in terms of population. Just because you have scoundrels, heathens, morons and bad players running their mouths off in trade chat doesn’t mean that you have scoundrels, heathens, morons and bad players reading it all the time.

I used to think about trade chat the same way. I wouldn’t want any guild I was a part of to advertise there because of the perception that those bad players bring. Why would I want to play or raid alongside these trade chat pollutants, right? Only crappy and unskilled guilds recruit from trade chat. Real good players are the ones that transfer to you off server and come to you directly. With that in mind, I shouldn’t advertise in trade chat.

Why is this wrong?

You have to start somewhere. Unless you’re a top 20 guild, you’re never going to be able to attract top level talent. The only way to attract talent is to prove that you have tenacity to get the job done with whatever members you have at your disposal. At this point, for most guilds, their immediate goal is to attract players. Skilled players come later. Weak players weed themselves out as time goes on.

As GM, my immediate goal is to get into the 25s as soon as possible. I wanted to develop the image and perception that Conquest would be a successful guild. In order to do that, I have to have at least 25 raiders. Without it, my goals are as good as dead in the water. I don’t have the reputation yet to be able to convince or draw 25 players without utilizing trade chat.

Lesson of exposure

One important concept I was taught in marketing is the concept of exposure. If you don’t expose yourself, people aren’t going to know you. If they don’t know you, they’re not going to join you.

Let’s put it this way.

I’m an electronics chain looking to unload some Blu-ray Players. Specifically, I got these kick ass Samsung BD-P1500 Blu-ray Player‘s lying around.

Let’s forget the fact that it’s 1080p, HDMI, Dolby Digital, and comes at a low price of only $199. Because it’s not important.

(I can hear the epic sighs and see the head shaking but I’m trying to prove a point here!)

You wouldn’t have known that if I hadn’t told you. If I was working in marketing and I wanted to sell as many of these as I could, I have to make people aware that I’m selling these. Why do you think advertising is a multi-billion dollar industry? Companies employ television ads, magazine and newspaper ads, billboards and our most hated enemy are banner ads.

Hell, people call you at 7 PM when you’re having dinner to ask you to buy something. Those guys, I want to shoot.

Everyone is competing for your attention.

We’ve grown accustomed to filtering them out. But if a company can attract your attention for even a few seconds, they’ll have succeeded because they want you to think about them. The next time you get the urge to to buy a product or pursue a service, they’re banking on you to remember it.

Back to trade chat

So how does this apply to WoW guilds and recruiting? It’s the same general principle. People aren’t going to buy stuff if they don’t know you have them. Players won’t apply for your guild if they don’t know you exist. For guilds that are just starting out, trade chat is the biggest source of potential recruits because in my experience there are three types of players:

  • Players that aren’t looking for a raiding guild
  • Players that are looking for a raiding guild, but don’t know it yet because they’re waiting for the right opportunity
  • Players that are looking for a guild

Numbers 2 and 3 are the most important. Offering EST friendly hours was one of the best moves I was able to make because I didn’t alienate players on the other side of the continent. I advertised this in trade and received a number of applicants this way because they weren’t able to handle raiding up until 1 AM or 2 AM anymore. The only reason they stayed in their current guild was because they had little choice.

But by exposing my guild, my days, my times, my goals, and wants, I gave them another way out. Raiders looking to join raiding guilds generally have little to say in trade chat. You’ll be amazed at how many people you can pick up from there.

Realm and guild recruitment forums are nice. But only a small fraction of players check those. In my experience, those tend to be the 3rd category of players.

Although you may hate it, trade chat’s going to be the biggest source of recruits for you. Take advantage of it. Otherwise, you’re going to be waiting for a long time.

For my purposes, I view trade chat as a necessary tool. I don’t exactly have people knocking on my door and I need to spotlight my guild as much as possible. This means plugging it on Twitter, using my blog, advertising in Trade chat, using the realm forums, the guild recruitment forums, my Plusheal forums and so forth.

Where did they come from?

Since my guild is still relatively lean, I still remember where (most of) my players come from:

recruits

When I mean off server, I don’t mean transfer. These are players that were a result of advertising on guild recruitment forums. I probably had around 7ish server transfers (if you include the blog and twitter). Referrals are players that a guild member knows. A Paladin applies, gets in, refers a Rogue and a Shaman and those guys subsequently get in as well. They may or may not have been exposed to trade chat. Had I not advertised in trade chat, the original Paladin would not have known about Conquest or advised his friends about it.

Don’t judge the quality of every player in trade chat by what’s said. Most of us generally keep our mouths shut. Just because we don’t say anything doesn’t mean we aren’t reading.

The Difference Between Recruiting On Server and Off Server

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Mages. They used to be a dime a dozen. Our second highest level Mage is Stop (clocking in at a health level 4!)

There’s generally two places to recruit players from:

  • On server: This is the typical route most guilds will go through.
  • Off server: A little tougher and a little rarer. Players that transfer are generally a good breed.

I’ve delegated Sydera to the role of recruiting off server. So far, she’s done an excellent job scouting out players and prospects. She’s a lot more familiar with the process and the effort required with offserver players. When guilds recruit off server, it’s a big decision on the part of both the guild and the prospect. Server transfers aren’t free (usually) and it involves a big commitment. The process of speaking to a prospect and then transferring to join a guild could take days or even weeks at a time. But Syd has a good idea of knowing what I want and how to convey it. She represents the guild well in this regard. As a GM, I have to make sure that prospects know exactly what they’re getting themselves into. Things like my expectations, the way loot’s handled, raid times and so forth have to be said and sometimes repeated.

The worst feeling in the world is for a player to come over here only to find out this isn’t what they were looking for. That’s why I prefer vent interviews instead of in game. You can learn a lot about a person from the way they speak and their tone of voice. All our key indicators.

Coincidentally, most of the off server players who have applied read the blog. Go figure.

With regards to the on server recruits, my process isn’t as detailed or thorough. A simple trade chat macro with your guild, what your guild wants to do, raid days and times, along with classes preferred is generally a solid way to go. This way, players get all the basic information. The ones that are interested will message you for more details. The ones that aren’t interested won’t and you’ll end up not wasting time. I like to give players the option to come on vent if they want to discuss the guild more if they have any questions. I think it’s a good way to establish a dialog with them.

After that, I let them know that they’re a trial and they’ll be evaluated in the weeks ahead when we start raiding. Everyone’s performance will be analyzed and compared to see if anything can be tweaked or adjusted. It’ll continue to be an ongoing process. As much as I hate doing it, I’m going to have to make cuts in the future. I’m not sure if there’s a single GM out there that actually enjoys making cuts from their guild. It’s a dirty job but it has to be done at times.

But first thing’s first, I need to recruit.

The difference? One takes a lot more time and energy to invest in and has the possibility of not working out.

There’s enough of us at 80 now to step into Naxx and OS 10. We’ll be making a run on Saturday. The Monday following, I’m going to try and run a Naxx or OS 25 pickup group. There’s a smattering of guilds out there who have 80s but not enough in their own guild to run a 25 in house just yet. My goal is to work with a few of their players and my players and just get our feet wet so that everyone can benefit from the experience. I’m not sure if this is what Lume had in mind when he mentioned that a “GM should establish themselves and become a visual figure”.

Either way, it is a start. And it’s either going to work or fail horribly. We’ll find out!

Now, if I were a guildless Mage, where would I be…?