sydera

Wrath of the Lich King: First Impressions

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While some of us (ahem, Matticus) are already level 80, most WoW players are still in the thick of the leveling process.

I thought it might be interesting to share some of my impressions so far with all of you, and of course to invite everyone to add their own thoughts and ideas.

Here’s what’s been going through my mind so far.

1. The art is amazing! Everything feels sharper, more rich, more detailed than previous versions of the game.

2. I love the shadows. The world has a depth that it never did before.

3. I really appreciate quests where I don’t have to kill 6 of this mob and 8 of the other. The more inventive, the better.

4. I still don’t like robot-themed areas. Fizzcrank airstrip gets a big thumbs down.

5. I’m enjoying all of the prehistoric-ish animals and humanoids. It makes me wonder if the designers read Jean Auel’s Clan of the Cave Bear while they were working on the storyline for the Vykrul. If not, it occurs to me that they would probably like it.

6. I really miss flight form.

7. I’m not a fan of land mounts that jiggle too much–they make me dizzy. That means you, Amani War Bear and Black War Elekk. Either I’ve got to take Dramamine or I’m sticking with the Talbuk.

8. I can’t believe I got to ride on a mammoth for a quest. It was a shame that it was even more wiggly than the War Bear! At least I know not to save my money for the Grand Caravan Mammoth now.

9. I can’t believe I have more gold now than when I installed the x-pac.

10. I never thought I would say this, but I love being a laser chicken, if only for a little while. Go Go Hurricane!

Q&A: How Do I Break Into Raiding?

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Copra, a priest from Thunderhorn EU, asked the writers of Matticus such a great question that I thought I would share it with all of you. In his words:

The question is, how on Earth (or on Azeroth, depends on your preferance) are we newcomers going to learn the group dynamics, the class or the requirements of Boss fights? By cutting us out of the instanced content that is the tutorial to raiding 60s, 70s and later 80s instances, there is little hope that the burned out raiders will get replaced by players who are as skilled or as motivated.

Any hints on how to gain that experience early on and how to ‘impress’ the raiding guild leadership before you hit the cap and start making a fool of yourself with your gear and skill?

To share a bit more background, Copra is coming into Wrath of the Lich King with a bit of a disadvantage. He’s a fairly new player who is not yet at the level cap. And yet, Copra, you must take heart! Even brand-new players can break into raiding. However, you can’t really get into a raiding guild before the level cap–the game starts at max level for a raider. Yet, people can, and frequently do, level up new toons and join raiding guilds with them. Here’s my suggestions for getting yourself ready to raid in a few short weeks.

Tip #1: Level fast.

The content of Azeroth and Outlands is enjoyable in its own right. If you had a different in-game goal in mind, I’d say go slow and enjoy the scenery. However, if you want to raid seriously, the first and most important thing you must do is reach the level cap. In order to do this most efficiently, I suggest taking on the kind of quests you can solo. No instances, no group quests, no stopping. When you hit 58, go to Outlands. When you hit 68, go to Northrend.

If you join a guild during the leveling period, understand that you’re teaming up for company rather than instance runs or old-school raids. It might seem like a good idea to have higher-level players run you through stuff, but the XP gain per hour is not nearly what you could achieve with the same time spent questing on your own. The best type of guild to join pre-80 is what’s called a leveling guild. Essentially, these organizations are fun, casual associations of people who like to share the same guild chat.

Tip #2: Save your money.

You can reach level 80 in your underwear–no really! It’s not recommended, but I’m sure there are players who will do it for kicks. It is important, however, not to spend your time or resources acquiring gear at 60 or 70, particularly the craftables. Once the content goes by, its craftables and BoE items quickly become obsolete. You’ll spend days tracking down Frozen Shadowweave, and the return will be negligible. Your gear from quest rewards will be enough.

Tip #3: Hold off on crafting professions.

Most of the gathering professions, with the possible exception of mining, can be raised to the cap while you level without any inconvenience whatsoever. However, the crafting professions are an enormous pain in the booty. My advice is to take either herbalism or mining and skinning as your professions and sell all the proceeds. Bank and bag space are at a premium when you’re leveling fast. At max level, you can decide what your crafting profession(s) need to be and worry about it then.

Tip #4: Respec for success

Research your class a bit, and as soon as you hit max level, spec into the role that is most desirable for raiders. Sometimes there’s one right answer for a class, but most often, you have multiple viable options. I suggest a dps or healing spec. While a tank finds all the pickup heroics he wants, raiding guilds always have too many. I do not recommend a tanking spec if you’re looking to break into raiding on the late side. Healing, however, tends to be in demand, and most guilds can sneak in one more dps. For a class that would be attractive to raiding guilds, my money is on Alliance Resto Shaman. In contrast, rogues and warriors would probably have a more difficult time breaking into raiding late.

Tip #5: Once you hit max level, PuG, PuG, PuG

Many people hate pickup groups. Don’t be one of those players! Sometimes you will meet nice people and great players. At the worst, you’ll learn a lot, because you’ll be working hard to compensate for other people’s mistakes. These max-level PuGs are where you will do your learning. There will be growing pains, but it’s worth it. PuG for 5-mans, heroics, and Naxx-10 if you can. If you’re lucky, someone will recruit you for their guild.

Tip #6: Research your class

Read voraciously about your class and spec. There are a lot of places with good information. Read WoW blogs! If you’re here on Matticus, you’ve made a good start. I predict that in a couple of months there will be a rash of “gearing up for Naxx” posts. Read them and follow the advice. When I recruit, one of the things I check for on someone’s armory is class knowledge. Have the right gems, enchants and spec–it will open doors.

Tip #7: Spend your gold

You’ve been using those gathering professions to make money, right? Now is the time to spend it. Improve your gear by buying BoE blues (that you will then fully gem and enchant). If you’re rich enough, now is the time to level a crafting profession. Make sure it’s one that gives your class a special advantage.

Tip #8: Apply to a Naxx-10 guild

By the time you hit 80, the first wave of raiders will have moved past the first tier. However, my experience with TBC tells me that there are always guilds out there that focus on the first instance. There are still active Kara guilds now! Find a Naxx-10 guild that’s no more than halfway through the instance. That way you will get to do all the learning with them. What you don’t want is a more experienced guild. You want to be there for a lot of the first kills so you can have the experience that goes along with all the wipes.

Tip #9: Apply to a Raiding Guild

With Naxx-10 cleared a few times, you have probably gained the basic skills of a raider. Now is the moment to apply for the next tier. This likely means switching guilds. Of course, you’re going to be quitting your Naxx-10 guild respectfully, right? Part of that means not taking uber loot if you know you’re leaving soon. Apply to guilds on and off the server. Look for an organization that has the chops to do 25-mans but isn’t too far beyond Naxx. You might even move laterally, over to a Naxx-25 guild. Alternately, if your Naxx-10 guild has the skills to move on in the 10-man bracket, just stick around and progress with the same group! 10-man progression provides a real alternative in Wrath to the mega-guilds.

Tip# 10: App to Impress

If you do decide to change guilds, make sure that, in your written application and/or your interview, you communicate your enthusiasm for raiding and for the new guild. Nothing impresses me more than effort–make that guild application shine. Note: monosyllabic answers bad, demonstrated knowledge of class good.

And just remember–nothing is impossible. If you have the will to work toward a goal, you will succeed. I bet a player could start today and be ready for raiding in a couple of months. The other lesson is this–the World of Warcraft is immense. If you’re willing to spend time looking, there is always a guild to suit your needs.

A Burning Crusade Retrospective

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Ah, the Burning Crusade, how I loved thee. On the eve of the expansion, I think it’s time to take a look back at some of the high points of BC. Mind you, I can only speak for myself, and my personal journey. I’m sure there are players out there–and probably even better players than me–who found their glory days in Classic. However, the expansion was where I, and Syd of course, made the difficult transition from total noob to raider. I’m proud of my progress, but I couldn’t have done it without the support structures that the game itself put in place.

Leveling

Perhaps the most dramatic difference between Classic and BC had to do with the leveling content. Once I stepped through the dark portal, I knew that I had entered an entirely new world (and it had nothing to do with the two moons and the streak of interstellar dust hanging overhead). Quests were conveniently grouped, and most could be done quickly. Now, in the interest of full disclosure, I ought to tell you that I bought the expansion two weeks late, and that when BC was actually released, Syd was only level 40. I probably hit Hellfire three weeks after the crowd, so it truly was an open world and I was able to blaze through.

However, I leveled Syd with the Vanilla WoW mindset. I did every quest in the zone that was appropriate for my level, assuming that in order to get enough XP to level up, I’d have to shift between, say, Hellfire and Zangarmarsh, like players had to do between Alterac, Stranglethorn Vale, and the Badlands. Imagine my surprise when Syd hit 70 after finishing less than half of Nagrand. On the whole, the leveling experience was quick and convenient.

Preparing for Karazhan

The old Karazhan attunement required an extended tour of level 70 dungeons. At minimum, players had to complete a full run of Shadowlabs (minus Murmur if you just couldn’t get him), a partial run of Steamvaults, a partial run of Arcatraz, and full runs of Old Hillsbrad Foothills and Black Morass. For the first few players in a guild to reach 70, runs of Sethekk Halls, Mechanar, and Botanica were needed for the keys to some of these lovely places.

The Karazhan attunement was the first thing I ever did in WoW in a businesslike, logical manner. I had raided a bit at 60, but let’s just say that I didn’t take ZG or MC as seriously as I could have. In order to get myself into Karazhan, I organized groups–who sometimes couldn’t clear the whole instance–and somehow pulled myself through it in greens and a Dreamstate spec. And then, all dimensions were open to me–I could get in the door to Karazhan.

Noob vs. Karazhan

I still remember my first Karazhan raid. It was led by a relatively experienced holy paladin, who shortly thereafter moved on to a raiding guild on another server. I managed to be Karazhan attuned right around the time that the leading players in my casual guild killed Prince for the first time. I started in my guild’s “B-team” Karazhan, and boy, did we deserve that distinction. I had 700 +healing when I walked into Attumen’s room for the first time, most of it “of Healing” greens (and cloth, at that). We did clear Attumen, but Moroes was a disaster. I realized that I needed to go back to the drawing board–way back. Even though I continued to run Kara when I could, I started running level 70 instances and the easiest heroics. I also leveled my tailoring and put myself in the PMC set.

14 Runs of Heroic Mech

Briolante decided that, in order to tank in Karazhan, he was going to need a Sun-Eater. We were clearing at least to chess around this time, and he had decided that the King’s Defender was in fact cursed and was never going to drop (turns out he was right, and it would be another 6 months before he’d see one of those–incidentally, a week before he’d get the Mallet of the Tides off Lurker). The Sun-Eater likewise suffered from the Curse of Tanking Drops, and it took us 14 runs over about 16 days to get the thing. In the process, I became a better healer. Heroic Mech was a little too hard for us in our blues–no one in our typical groups had gotten much out of Karazhan yet. I had to drop tree form to Healing Touch Brio through the Arcane Protectors’ Charged Fist effect, and I had to actively manage my mana to make it through the gauntlet. Pathaleon, who can still give a healer problems with his adds, taught me that NOT healing at the right moment can be just as important as healing. I waited until Pathaleon’s adds were targeting someone else, and then I followed with a Nature’s Swiftness-Healing Touch on Brio. I still usually died during the fight, and if we had a warlock, died more than once. However, we did get that Sun-Eater, Boots of the Pious for me, and a lot of primal nethers. I still have two nethers in my bank from those runs, because I never needed to roll on any after that.

Guild Master Syd

Right after Brio ended up with the Sun-Eater, our casual guild got dropped into my lap. Most of our best players had departed, and I was left with a motley assortment of some good and some mediocre players. I’m still not sure why I volunteered to lead them, but I remember agonizing over what to do with a casual guild who could reliably kill Prince Malchezzar but not go beyond. We ended up merging with our friends from another guild, forming Collateral Damage. The merger plans were successful beyond my wildest dreams. When we formed up CD, my goal was just to see the inside of Hyjal. Below, you’ll find Brio and me completing that goal. We’re chilling in Hyjal. . . but wearing our T6 while doing it.

Progression

When Collateral Damage started SSC, I was a total noob. So were most other people! The one thing that was unique about what we did was that we coached each other, with the most experienced leading the way, and the guild as a whole really taught casuals to raid. Most successful raiding guilds start out with a corps of players who already know how to raid; in contrast, we had to build from the ground up. During SSC, we were all reading up like mad on our class mechanics and on the fights. Looking back, I have to say that SSC was a really well-designed instance, much better than, say, TK, where we didn’t spend quite as much of our time. Each fight in SSC formed a piece of the raiding skills primer. Sure, they are all relatively easy, but the basic lessons carried over even into Sunwell. Lurker and, to a greater extent, Vashj, taught players to move out of the bad stuff. Hydross taught us the finer points of not pulling aggro at the wrong time. Morogrim introduced us to dealing with adds AND a hard-hitting boss at once, and with some healers incapacitated at that. Karathress really tested our ability to perform specific assignments, and Leotheras taught us to multitask. There’s a reason I still love SSC.

Once Vashj died, CD was able to progress smoothly through BT and Hyjal in a lot less weeks than it took us to conquer T5. Attunements got removed between our kills of Vashj and Kael, and the badge gear we were able to access gave us a gear buffer that let us clear the end bosses of SSC and TK less times than guilds that went through earlier would have had to. We were–and still are, really–great at progression but laughably bad at farming. Somehow the excitement just isn’t there, and our players tend to be really sloppy once we’ve killed something once. This is the one flaw of CD that I hope to correct for the expansion. I want fast, fun, efficient, happy clears of farm content.

Tier 6

And there we were, in Tier 6. And, I have to say, it didn’t disappoint. While most of the fights of Hyjal and BT were less difficult than Vashj and Kael, many of them are unique and interesting. Of course, I didn’t love the Hyjal trash, but we progressed so quickly in there that we only rarely had to re-clear it. If there had been trash before Archimonde, well, I would have written some nasty letters. Regarding BT, I like to think of it as Karazhan Part II with more inventive boss fights. To my mind, the best-designed fights of Karazhan are Shade of Aran and Netherspite. I love fights that get raiders thinking outside the box. In that vein, Teron Gorefiend, Reliquary of Souls, and Illidan himself are very enjoyable bosses to learn and master. I think my least favorite encounter in the dungeon is Bloodboil, as it’s so insistent on AoE healing, and at the time, I couldn’t do that. But I do enjoy hopping in the water to take my Bloodboil on schedule.

Quel’Danas and the Sunwell

I have to applaud Blizzard for the mechanisms they used to introduce the isle of Quel’Danas and the Sunwell. The progressive reveal created a very real sense of excitement and anticipation. I was eager to do my part to unlock the Badge Vendor, and I took Syd and two alts through the QD quests almost daily. I loved the sense of a server-wide effort. In addition, QD became the place to see and be seen, and I liked running into raiders from other guilds out in the world. As for the Sunwell, I have to admit that it was never part of my ambitions for CD. I knew we didn’t have time to get there ahead of the 3.0 patch. We did, however, kill Archimonde and Illidan in their original form. Going into Sunwell now just for fun, I realize that it’s a different place. We killed Kalecgos and Brutallus easily, and they’re not meant to be simple fights. However, I appreciate the beauty and grace of the instance–it’s nice to see a dungeon that isn’t gloomy, but rather permeated with light and beautiful colors. And hey, Felmyst is still hard–we haven’t killed her yet. I think we’ll continue to work on it just so we see the bosses and get that Kil-Jaeden achievement–even if we have to do it at 80.

Patch 3.0

Maybe I just didn’t care much, but when patch 2.0 hit, nothing changed for me. I continued to play my sometimes holy, sometimes ret paladin the same way I always did. However, 3.0 was something I anticipated, read about, and alternately wished for and dreaded. I have been obsessively following the continuing blue posts in the class and raid role forums, and I have to say, I’m a little disappointed. I like the level of communication players are getting, especially from Ghostcrawler, but I’m getting the feeling that the expansion is being rushed out before it’s actually ready. Sure, the content is all there, but class balance is a mess. And that, my friends, is a shame. I, for one, don’t think I should be worried about a major nerf at this point, as it looks like, with no more time to test or gather data, a 6-second cooldown will be applied to Circle of Healing and Wild Growth. Now, I do have to say, that of possible nerfs, the cooldown menaces Wild Growth the least, but it does leave me wondering what I’m supposed to be casting in a raid, now that Lifebloom is more or less off the table as well. But I digress. This little anecdote was meant to illustrate my sneaking suspicion that Wrath isn’t really ready for retail yet. This change, and others, make me think that the end-game has actually been designed to be too easy, and that they are scrambling to nerf healers or other strong classes to slow players down.

The Last Days of Waiting

We’re down to the wire now, so to speak. I actually spent some of my usual play time writing this article. Aside from a little EZ-mode raiding, it’s hard to play right now with any enthusiasm. Somehow, waiting for Thursday becomes a little more difficult when I interact with others who are doing the same thing. And what will I, and Syd, be like in the expansion? Will I build on my successes, or should I enshrine my T6 jersey as my greatest in-game accomplishment? The answer? I don’t really know yet.

Virtual Race Relations Part 1: Elves

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So, why is it that World of Warcraft players love elves so much? What is the mysterious attraction of these slender, blank-eyed character models? Whether we’re playing the characters ourselves, or just watching level one Night Elf chicks dance naked on the mailbox, World of Warcraft players seem extraordinarily little resistance to the charms of pointy-eared humanoids.

This post is the first in a series of features on the different playable races of World of Warcraft. In each post, I speculate about why we make the choices we make, and what social meanings our preferences might have. After all, I’m not the first to suggest that our actions in the virtual world reflect our real-life identities.

The Elves of Warcraft

Elven-folk in the World of Warcraft divide into two playable categories, Night Elves and Blood Elves. Even though their artistic style and character models differ somewhat, I find it most convenient to talk about them together. In the end of the article, I will speculate about the reasoning behind the difference in look, but first I’d like to talk about elves–and their magical appeal–more generally.

Elves in folklore

The elves, like many other stock personae of folklore, vary greatly from culture to culture. Generally of northern and western European extraction, the elves of folklore can be very small or human-sized, good or evil, ugly or beautiful. Elves are, at times, indistinguishable from fairies or other strange, supernatural creatures. All tales of elves have a common thread–their difference from humans. While they to some degree look and act human, and can even interbreed with them, elves have a different psychological makeup, different capabilities, and different values. To the ordinary human being, elves are all but unfathomable.

The debt to Tolkien

Most players of World of Warcraft could probably tell you that elves in-game descend more or less directly from J.R.R Tolkien’s elves. The elves of Middle-Earth are beautiful, powerful, benevolent beings, who despite their wisdom and good intentions, never seem to fully engage in the actions of the plot. The elves of Middle Earth–as both the book and the film poignantly depict–progressively abandon the continent in the midst of the conflict over the ring. As a first-time Tolkien reader, at age 16 or so, I was fascinated by Elrond, Galadriel, and Arwen. The sense of melancholy, of loss that haunts the elves is rather poignant, especially to the overly emotional teenage mind. However, ten years later, re-reading the novels makes me want to shake the elves for being so passive.

I think Peter Jackson must have agreed with me. In his film, the elves are much more involved in the conflict. My favorite moment in the films departs entirely from the books–Galadriel sends a company of elves to help defend Helm’s Deep. Tolkien’s Galadriel never would have done so, because Tolkien’s elves are always constrained by tradition and practice. An elf-queen would never have done anything out of the ordinary. With a few exceptions, Tolkien’s elves simply lack the passions that would drive them to action. These exceptions almost certainly include tragic princesses Luthien and Arwen. However, I will say that I’ve never found Arwen a compelling character–in fact, as a longtime reader (and Eowyn fan), I find her love for Aragorn to be rather shallow. She and Aragorn allow themselves to be caught up in the imitation of legendary figures–Luthien and Beren–and in my mind, their love affair is more about copying their ancestor’s actions than following their own desires. In short, Tolkien’s elves experience emotion differently than human beings. Nostalgia and melancholy permeate their personalities, but their passivity constantly frustrates the (human) readers.

Elves in contemporary fantasy

Of course, the developers of World of Warcraft weren’t necessarily reading Tolkien directly–or at least, not just Tolkien. I am a fairly avid consumer of fantasy novels, and elves, while infrequent, do appear from time to time. Most authors consciously imitate or parody Tolkien–such is the appeal of the master. On my elf reading list are Susanna Clarke’s Jonathan Strange and Mr. Norrell, Terry Pratchett’s Lords and Ladies, and relatively unknown Australian author Cecilia Dart-Thorton’s The Ill-Made Mute. The common thread of all of these works? To quote Pratchett: “Elves are bad.” I love the contrast with Tolkien, achieved in all of these cases through a return to folklore.

Back to Warcraft–Night Elves

What can literature teach us about video game elves, you ask? Plenty. Elves in WoW, most particularly the Night Elves, borrow liberally from Tolkien. Most of the Night Elf art was probably created before Peter Jackson’s film trilogy The Lord of the Rings was released, and it represents an independent rendering of some of Tolkien’s motifs. Darnassus might be one design team’s version of Lothlorien–the Night Elf city has a ruined, decadent feel, and it denizens live and work in buildings carved from enormous trees. Moreover, their spiritual leader is Tyrande, a distant, odd priestess. However, some of the Night Elf mannerisms indicate that the elves of WoW take themselves a little less seriously than Elrond and Galadriel do. Have you seen Night Elf women bouncing, and Night Elf men shrugging their overly-developed shoulders? Don’t even get me started on the dances–but seriously, do you think Arwen would have the moves to work in a strip club? Moreover, WoW has done a skillful job of blending the European elf with elements of Asian culture. The Lunar festival and the vaguely Japanese style of some of the buildings in Darnassus are my favorite aspects of Night Elf life. They bring something unique to the otherwise stylized image of the elf.

Blood Elves

Blood Elves to me do not seem to be a distinct culture of their own, but rather a version of the Night Elves adapted to Peter Jackson’s vision. Their models are the most beautiful in the game, but I miss the strangeness of the green-and-purple Night Elves. In addition, Blood Elves are really, really white. It’s hard to find any non-European references in their culture. Rather, most people compare Silvermoon City to Disney World. However, that doesn’t mean that I don’t appreciate the art–I envy the beauty of all of the blood elf mobs even as I destroy them.

Why Play an Elf?

Elves are extraordinarily popular player races, particularly among female gamers. To me, their appeal goes beyond their beauty. Elves are everything that gamers are not. Their appeal is the pull of the strange, the unknown, and the unfathomable. Who knows what emotions lie hidden behind their blank, glowing eyes? Elves are friends of wild things, at home with nature. Gamers, on the other hand, have what Tolkien would call minds of metal–we are civilized folk, city-dwellers who are dependent on technology for our fun. In addition, elves are placid, even passive, and they measure time in centuries. For gamers, passions run high (hence all the drama!), and the constantly-shifting game environment seems to compress time itself. Elves are solitary–they can wander the woods and wilds, the forgotten places of the earth, for centuries at a time. Gamers, on the other hand, are forced into alliances of either friendship or convenience–in the competitive world of the MMO, it’s almost impossible to achieve much on your own. Elves are scholarly–they have the span of many human lifetimes in which to read, write poetry, play music, and learn impossibly sad ballads by heart. Gamers, on the other hand, rarely have time between work or school and their online hobby to read a magazine every week.

The basic principle here is that we all want what we cannot have, and we all want to be what we are not. Maybe what we desire, truly, is not to be a supernatural being, but to imitate them–to be closer to nature, to read more, or to simply be more calm. So, the next time you /pant at a player named Leafspindle, Moondancer, or even HotBludElfChik, take a moment to think about all the things you might be missing in your own life.

Build Your Own Guild Part 10: Making Changes

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New guilds tend to start out in an idealistic mode. Guild masters and officers alike make ambitious plans–possibly including world and server domination–and they put in the kind of policies that they believe will get them to their goal.

However, sometimes plans go awry. In my experience, guild rules fail for two primary reasons.

1. Rules Have Unforeseen Consequences.

Despite the officers’ and guild master’s good intentions, new policies sometimes have unintended effects. A clause that was meant to help and support potential members may end up alienating them. Collateral Damage has make several mistakes in policy over the past few months, and it was always with the best intentions. To offer one very recent example, at the outset of our planning sessions for Wrath, CD’s officers talked about putting in a Raider Status. At the current moment, we don’t have a guild rank that corresponds to raid eligibility. While we thought it might be a good thing for organizing purposes, as it would let both infrequent and regular players know clearly how often they might expect to raid, our members did not. Most players were vehemently against having any kind of rank associated with raiding, and so this policy never made it to live, if you will. The reason? The mere suggestion of a special designation for raiders felt divisive to our members. Ironically, the very players who would exceed the standard we put forth were the ones who argued most passionately against it. The label “raider” was unwelcome, and as such, we’ve jettisoned it entirely.

2. The Guild Identity Evolves.

Guilds are organic entities, and they do not remain static for long. Part of the reason for this has to do with personnel. In the virtual environment, turnover is high, and the identity of a virtual organization depends heavily on the personality of its members. In addition, the guild’s successes or failures can determine its direction. In Collateral Damage’s case, we progressed farther and more quickly than we thought we would, and as a result, we became a more hardcore guild than our original design envisioned. Gradual change can also alter power structures. Guilds that start with lofty goals and a strict hierarchy may find that, over time, they can loosen up. What starts out as a totalitarian state led by a benevolent philosopher-king may end as an association of friends and equals. It is my belief that healthy guilds shift towards this model over time as they develop trust among members. In the case of gradual institutional change, you may find that the initial policies you wrote may have very little correspondence to guild reality.

How Can I Change Things?

When something isn’t working, it tends to be pretty clear. You will hear little grumbles here and there. This is normal for a guild, as QQ is eternal, but pay attention when you start to hear the same thing from many different parties. When that happens, make a new item on your officer meeting agenda and do something about it. If a policy is bad, get rid of it as soon as you can. Sure, you’ll look inconsistent to your members, but in the end, no one wins a prize for persisting with a bad strategy. However, in order to set your organization up to be able to change with the times, or with your better judgment, certain structures have to be in place.

1. Give yourself an out.
Sometimes a guild’s charter seems graven in stone, when in fact it’s a functional document that should always be changing. Let your members observe a tradition of keeping the charter up to date. That way, if a big change needs to be made, they won’t say: “You can’t do that because it’s not in the charter.” Believe me, CD made the mistake of having a static charter and rule set. Members will read the charter like a Blue Post, and we all know what happens whenever Ghostcrawler appears to change his mind.

2. Have a Decision-Making Structure
Make sure that your guild rules set up a procedure for proposing and ratifying changes to policies. For some guilds, it may work best for the GM to have final decision-making power in all cases, but in others, a vote among the officers will guarantee better support for the decision. The worst thing you can do is poll your members and let them vote on guild policies. People tend to vote their fears. You’ve selected your officers (hopefully) because they’re capable of thinking through problems logically. Polls are useful for information-gathering, but leave the decision-making power in the hands of a few well-informed individuals.

3. Have a System for Reporting to the Members
Transparency is a good thing. I believe that the GMs and officers should be making the decisions, but I also believe that they should explain any major policy change to the members. Document the reasons for the change carefully. It’s very common for disgruntled guild members to accuse the GM of making arbitrary decisions. Don’t give them ammunition.

Sweeping Changes

The advice in this article should enable a new guild to make the small adjustments that are necessary to keep an active organization healthy. These kinds of changes are usually acceptable to all members with a little explanation. However, what happens if you want to radically change your guild’s identity? Is it possible, for example, to mold a casual guild into a hardcore raiding team?

Yes and no. In order to explain how a gradual shift might work, I am going to borrow the rather disgusting metaphor that my fellow CD officer, Bruug, used in our last officer meeting. Imagine that your guild is a cute little froggy, and you’d like to boil him up for dinner so you can snack on some delicious frog legs. If you drop Mr. Croaky into a pot full of boiling water, he’ll jump right back out. However, if you stick him in room-temperature water and turn up the heat a few degrees per minute, he’ll be perfectly happy to sit in his nice warm bath and cook.

Gross, huh? I’m not suggesting that you eat your guildmates. However, if you think that your guild has the potential to grow in a certain direction, take gradual steps to get there. Members tend to resist change. They like what’s comfortable and what works. Many people would say that you can’t take a casual guild and turn it into a hardcore one, and they’d be right in principle. Yet, CD has done that in practice, and without consciously trying (apparently we figured out how to poach a frog all on our own). If the will to be more competitive is already out there among your membership, you can help that along. Change will occur organically, but it will do so more surely and effectively if the hand of leadership gives it a nudge or two. Like a careful gardener, you can influence your guild to grow in certain directions. However subtle the changes, I do urge Guild Masters to be as transparent as possible about their vision for the guild. This is only fair to your members who, after all, did not sign their guild contracts in blood. Well, all except the warlocks anyway, and that was because their other pen ran out of ink.