Matticus

Matticus is the founder of World of Matticus, a World of Warcraft blog.

Announcing Plusheal dot com

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A blog can only do so much. A blog is a virtual canvas for an author to paint their thoughts onto. A few weeks ago, I asked if you were interested in taking part in a community with other like minded healers. An overwhelming number of you said yes.
Today, I’d like to introduce Plusheal as a new place for you to get acquainted with other healers and healing bloggers, with the goal of sharing information to make us all better healers.

pheal-125-125

You might wonder why I’m starting a healing community when I already have this blog?

Well, a blog:
* Presents topics guided by the original author
* Is an outlet for one voice

Whereas a forum forum:
* Empowers readers to create and participate in their own discussions
* Is a potential outlet for multiple voices

conversashun

At Plusheal, we’re hoping to foster discussions among groups of players, beyond the scope of the limits offered by blog conversations. I’ll be joined there by other healing bloggers like Anna, Siha, Auzara, Lume, Pat, and of course, Wyn who’ll be helping me with the community as it grows and sharing their expertise with the rest of us. I hope to see a lot of you over there, too.

Special thanks to my speechwriter. You know who you are!

In Five Hours, the World Will End. What Will You Do?

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I’ve inadvertently inspired several bloggers when I interviewed Phaelia many months ago. Herein lies the scenario:

Let’s hypothetically assume Blizzard goes out of business and decides to shut down their servers and WoW for good. You have 5 hours before the server shutdown is permanent. What would you do in 5 hours?

It’s reached the shared topic of the week for Blog Azeroth and I’ve inkling it might be discussed in this weeks Twisted Nether Blogcast.

What others have said:

(Don’t mind if I borrow the list from the TNB post, Fim ;))

What would Matt do?

Simple. I’d make like Madonna and try to save it. Matt ain’t no quitter.

EDIT: In pure blogging irresponsibility, I forgot to link to the original post by Larisa.

TED: You a One Buttock Player? And a Goodbye to Priestly Endeavors

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I love TED. I really do. Every year, there’s some great people with great ideas who give awesome talks. Benjamin Zander is no exception. Although the talk here is mostly about classical music, the underlying themes involve embracing new possibilities, new experiences, and new connections.

What can you take here and apply to WoW?

I picked out a few select quotes that and modified them slightly:

“Most of you have heard the story of two salesmen who went down to Africa in the early 1900s to find if there was any opportunity to sell shoes.”

Situation hopeless, stop. They don’t wear shoes, stop, one of them wrote.

The other wrote:

Glorious opportunity, they don’t have shoes yet, stop.

Warcraftized:

“Most of you have heard of the story of two Guild recruiters who were trying to attract Priests into their Guild and they managed to find one.”

Player hopeless, stop. No enchants or gems, stop, one of them wrote.

Glorious opportunity, he hasn’t properly optimized his gear yet and we can help him, stop.

Here’s another one:

You notice that there is not the slightest doubt in mind that this is going to work. It’s one of the chararacteristics of the leader that he not doubt for one moment the capacity of the people he’s leading to realize whatever he’s dreaming.

Imagine if Martin Luther King said “I have a dream!”, but of course I’m not sure if they’ll up to it.

To GM’s:

“The conductor of an orchestra does not make a sound… He depends for his power on other people to make them powerful… I realized my job was to awaken possibility in other people.”

But enough, go check out the video above.

On another sad note, long time Priest and Hunter blogger Kirk from Priestly Endeavors has decided to call it.

Some highlight reel posts:

Your Warcraft Identity vs Your Blog Identity

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focus

Image courtesy of ijsendoorn

Here’s a sight that I’m starting to see more often around the WoW blogosphere. Bloggers are shifting the focus of their blog onto something else entirely. Incidentally enough, a post on the Blog Azeroth forums asked this very question:

Does anyone have any experience of changing the focus of their blog? I like being the Feather Duster, but would it be a bit dishonest of me to keep going like that, when a large proportion of my posts will be about alts?

Those of you just starting blogging have time to think and to plan ahead. The blogs that are already established have problems doing a 180 shift and writing about other topics on a full time basis.

Why is that?

When you brand your blog, brand it as you

Whether you’re aware of it or not, the moment you start a blog it is considered your image. You have to pick your face and your brand accordingly. Many WoW bloggers blog from the perspective of their class. Some solid examples here are dwarfpriest and resto4life. Instantly by looking at their web addresses, you already know what they’re going to be about.

By that same token, when you look at a blog url like worldofmatticus.com, www.groupsofwords.com or toomanyannas.com, you don’t have that same feeling of knowing what you’re getting yourself into. Heck, you might not even be aware that they’re WoW blogs. But this gives us an advantage further down the road.

ChickGM asked me  a good question a while ago:

Why World of Matticus? Why not World of Mallet?

When I started my blog, I did not know how far I wanted to go with it. I didn’t know if I would be changing the focus of my blog in the future. I didn’t know if I would still be playing and writing about my Priest 8 months down the line or if I’d be bored. That’s why the blog is named after me and not any of my toons so that I have the flexibility to change.

Another possibility is if I decided to change servers and the name of the toon was already used. Wouldn’t be cool now, would it?

What’s wrong with changing focus?

Nothing.

Imagine what would happen if:

  • Coke stopped selling drinks and sold cars
  • Nike stopped selling athletic wear and sold desktop computers
  • Amazon became a lingerie and womens wear company instead of being an online shopping powerhouse

It’d be weird at first, right? It would take time to get used to the fact that your favourite companies aren’t selling the products you wanted from them in the first place. The end result is that you turn to their competition to get the stuff that you want.

Let’s apply this perspective to WoW blogs. I have a Shaman kicking around that I use if muscle is needed anywhere. There’s a few select blogs that I go to in order to catch up on Shaman related stuff.

What were to happen if they were to one day stop writing about their Shaman and decide to write about Mages instead?

And this right here is a big pet peeve of mine. If I go to a Shaman blog, I want to read about Shaman stuff. I’m in for a surprise if I go to Warlock blog to read about Warlocks and find out that the author has shifted his focus to Hunters even though everything about the name, the layout, and the posts just scream “WARLOCK STUFF”.

What would happen if Phaelia decided to just write about Rogues one day and switch her mains? It would suck massively :(.

So for all of you potential bloggers out there, keep these ideas in mind when you first start writing. If you pick a brand and a name that’s distinctly associated with a class, you will find it hard to shift later on down the road when you’ve already established yourself as an authority in said class. If you don’t have a problem with that, then by all means feel free to continue.

I just want to repeat myself and say that there is nothing wrong with changing your focus if you can plan for it accordingly.

But if you do plan to change, expect a pretty hefty uphill battle as you may lose some readers. It could take some time to re-establish your audience numbers to what it was before the swap.