Recruiting

Book Review: The Guild Leader’s Handbook

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There is a book for everything it seems. Some will tell you how to hack an iPhone, others will tell you how to cook rare and exotic treats. In the gaming world there has been everything from strategy and content guides to art books and everything in between.

A few weeks ago a new book hit the stands, The Guild Leader’s Handbook by Scott F. Andrews. Scott is not only an accomplished and long time  guild leader in World of Warcraft, but also the author of “Officers’ Quarters” on wow.com. His book takes a look at what it is to run a guild in today’s modern MMOs and offers readers both looking to start a guild and those who have been at it a while, a cornucopia of information from his collected experiences. Today I’d like to share my thoughts on the book with you.

Before we begin I’d like to make a few things clear. Firstly, Yes I do write for wow.com as one of the class columnists. This does not mean however that I will be unfairly biased towards the book. I have had little to no interaction with Scott and anyone who knows me or has listened to my podcast knows that I do not temper my criticism and critiques based on acquaintances or tangential relations. In short, friend or foe I try to tell it exactly as it is and as unbiased as possible. In mathematical terms we would call this “Correlation does not imply causation”. Secondly, while I myself am not currently a Guild Leader in WoW, I have lead numerous successful guilds, super-groups, and various other groupings in many other games. I am however still the Healing Lead and one of the raid officers for the guild I call home, and thus in a leadership position within the structure.

The first thing I noticed when opening this book, is the level of accessibility. It was very well written and very easy not only to read but digest. The concepts and ideas in the book are thoughtfully laid out and the way the topics are grouped not only make sense logically, but allow the material to be more easily digested. Potentially confusing concepts are quickly explained, often times with a real life scenario that the author has experienced himself. The second thing I noticed while reading this book is the confirmation of the author’s depth of experience. The familiarity he writes about the topics is comforting and also conveys a sense of certainty that is easily lost when writing something of this nature.

The book itself covers many topics such as;

  • Forming a guild and making it successful
  • Choosing a guild size and focus
  • Dealing with guild drama
  • Differences between leading a guild and leading a raid
  • Loot distribution
  • Alternate styles of guilds (PvP, RP)
  • Choosing officers
  • Guild Morale
  • Planning for the long term
  • Dealing with Real Life

Seems like a lot to cover in such a small book doesn’t it? It is, but the author cuts out most of the unnecessary and leaves in the most relevant information to the topic. Each topic is subdivided and dives into specifics and does so with the perfect amount of detail.

There were a few pieces that really stood out to me while reading this. First was the section on forming a guild. Beyond setting a size and focus for your guild, the author talked about a topic that I think deserves some attention. Forming a guild identity and presence. For any established guild or group, their name and longevity carry a certain weight to them. If you think about any guilds, corps or fellowships you may have come across, I’m certain you can find at least one where their name is well known. For a new guild starting out it can be hard to forge an identity and establish a presence. The author offers some solid advice for creating a server presence. This ranges from specializing and becoming rock solid at a particular goal, having a history of cooperation with other people and guilds to having fun contests and events. One example that I found particularly enjoyable was the idea of taking a completely meaningless piece of land in the game and claiming it as your own, while challenging anyone to take it from you and doing anything you can to hold on to it. That would certain generate some notice, and could be a particularly fun event.

Next was explaining the differences between leading a guild, and leading a raid. The distinction is one that sometimes goes unnoticed. A lot of players seem to feel the two are always synonymous. The author explains the characteristics of a guild leader very well and talks about the shift in personae needed to lead a raid. The two can often times be polar opposites of each other. A guild leader is at the end of the night the ultimate authority of a guild. They can control who becomes officers, who is kicked or invited and tend to be looked upon as the arbiters for any guild disputes. Compassion, openness, friendliness and approachability all play very well to a guild leaders station. A raid leader has to evaluate performances constantly while keeping the group focused. They have to play the role of team captain, coach and player all at the same time. Leading by example, but also calling out problems and fixing issues as quickly as possible. This can sometimes involve not being very nice and squishy in your assessments. I was quite pleased to read this section here and it would be something I encourage not only people in leadership roles to read, but also those in a raider position. It is very much like being friends with your boss outside of work. When you’re at work you still need to work, and it’s your bosses job to keep you focused.

Another part that particularly stuck out to me was the section detailing real life interactions and issues. Even though this is a game, it is a social network. You are interacting with other players regularly, and you are devoting time out of real life to play this game with other people. As a result real life will always impact a gamers life and a game may affect the life of those that play it. This section of the book covers topics like dealing with addictions (both substance and potential video game addiction), Depression and mental illness, sexual predators, relationship problems, family problems, burnout and criminal confessions. These are real life topics that can and do affect people who play MMOs. This section offers advice to deal with these situations as they arise. Let’s not forget it wasn’t so long ago that a criminal was tracked down through WoW by law enforcement.

This section also talks about planning real life meet-ups. Investing as much time as you do in a guild there may come a time where you want to meet the people behind the avatars face to face. It sometimes requires a lot of planning, but can indeed be exceptionally rewarding.

So in the end what does this book really have to offer?

For the new guild leader or leadership role

A plethora of information that is neatly gathered in one place for you. There is a lot that goes into forming and running a guild. This book takes the information and neatly bundles it for you for easy consumption. The information contained in the book is very accurate, and is very universal in it’s approach. The advice offered is solid, well thought out and has been tried and tested by the author himself. The book may have items you never thought to consider, or just did not occur to you. It offers a new officer or guild leader a chance to be prepared and also educates you on exactly what you can expect. Everything from personalities in the guild and group dynamics to planning for the future and longevity of your guild. All the basics you could possibly need to know are detailed here for you.

For the old-hand

Even if you have been playing MMOs for a long time and are quite experienced at leading groups, running guilds and leading raids, this book will offer something that can often times be lost over time. Perspective. We fill these rolls for so long that things become second nature to us. Like everything sometimes it’s nice to have a refresher. No one is perfect 100% of the time, we all make mistakes or forget things. The way I view it is like this. Next to my computer I have a series of books for programming, APA style and formatting guides, marketing and business books and a variety of other reference material. No matter how long I’ve been doing something, there will be things that I will forget. Having these books handy gives me a reference. somewhere I can go to clarify questions and vague points or remind myself of things I may have forgotten. This book now has a permanent place on that shelf. For us old hands this book is a perfect reference to when we need to get back down to basics.

For the non leader

Even if you are not in a leadership role this book can offer you a great insight you might not have otherwise. Ever wonder why your guild leader made a particular decision but don’t really want to ask them? How about when a raid leader does something that you’re not quite sure of? This book will give you a basic understanding of what it is your guild’s leadership has to go through and constantly juggle to make sure the group remains stable and that you have a place you can unwind and have fun.

I applaud the author for this book. I found it easily accessible, accurate and a fantastic read. I was able to identify with the examples he presented right away and could have compared them to any number of stories from my own past in gaming. This book is a great starting point for anyone looking for form a guild, new to an officer position or for those who just want to understand what happens behind the scenes of their groups. On a personal level, reading this book allowed me to catch something happening in my very own guild that I almost missed simply by reading about it and being reminded of it.

The only criticism of it I have is that I feel it could have been longer.  Some of the sections could have been more fully explored and may have benefited from having a little more room to breathe. The book ends at a surprisingly short186 pages.

I feel it is well written, logically put together and is a must read for anyone seriously involved in MMOs and guild structure. Even with consideration of the length I feel that is well worth the money, and even more worth the time you would invest reading it.

The book retails for $24.95 us ($31.95 CDN) and can be purchased directly through the publisher’s website.

If you’ve read it and would like to share your thoughts on it we’d love to hear your opinion on it.

 

A Change of Recruiting Strategy: World of Raids Tool

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(Editor: Site is sadly defunct)

This raid cycle is about to end soon and I know there are many guilds who are gradually bleeding members to life and other obligations outside of the game. It’s becoming a tough stretch to even field a full competent crew for ToGC 25.

Right now, even though we’re recruiting for ToGC 25, I personally don’t know if anyone’s going to bite. What I did decide to include is an extra note that says we’re also recruiting for Icecrown.

Another stipulation that I’ve added is that quality of gear players have when applying won’t really matter to us. In other words, I’ve relaxed the gear standards.

Why?

Because I know Icecrown’s just on the horizon and will debut within 4-6 weeks. I projected a late November or early December release.

That’s 4 weeks for a new applicant to get themselves geared up so that they can be effective in Icecrown. Even if they’re a fresh 80, running a constant stream of heroics or getting carried in farm or alt raids is enough to build a supply of badges to purchase tier 9 gear.

So in other words, I’m enacting a two tier strategy. The first priority is to recruit players who can help fill our raids and contribute. Failing that, if they’re not at the level they need to be, we’ll still draft them for the future.

I’ve gotten some bites on trade chat, but they’re mostly inquiries for now. Twitter has again proven fruitful as I’ve had a few interested players from there apply. Unfortunately, I can’t seem to use the official realm forums as everytime I post it says “Invalid Option”.

I was actually tempted to include in the recruiting message that the leadership had Icecrown experience as I’ve participated in all of the PTR tests so far. When you’re competing against other guilds for players, every edge helps right? One would think that foresight and knowledge into the next tier of content might tip the scales in favor.

So let’s look at the World of Raids recruiting page.

What are you looking for?

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The first thing you’ll notice is that there are a variety of search filters at the top. Use those to narrow down the guilds that fit your criteria.

1. This is where you select the Realm. Obviously, since I’m a Dwarf Priest, I am going to select Alliance. Even though I live in Canada, the closest realms to me are in the US. I prefer PvP servers just because of the extra variable element they add to my day to day affairs even though I still hate Rogues.

2. If there’s a specific realm you’re looking for, you can enter it here and it will isolate only guilds that are from there.

3. You set your class and specs here. For me, I’ll put down Holy Priest as an example.

4. If you care about progression, you’ll want to look for a guild that’s in your area. This takes a bit of trial and error as there’s no absolute guideline on this. Just for the sake of it, I said narrow it down to guilds that are in the top 2000 around the world.

5. Raid times can be narrowed here. If you prefer to raid on certain days and times, simply choose the day where it matters and then use the buttons to select the start and end times. Setting a large range works best. It will display guilds that happen to raid on the days that you choose. Note that the guilds may raid days in addition to the ones you have selected.

Make sure you set the time zone appropriately.

The search results below will show guilds that best match your criteria. A green bar on the left signals how close they match your filters. The rest of the information is shown on the bar such as classes, progression rank, and times.

And hey, look at that. There’s a guild called Conquest that happens to be recruiting. I think I might give those guys a shot. Let’s click on that page and see what happens next.

What am I looking for?

Now that you’re on my World of Raids guild page, you can see all of the necessary information listed in one area and it’s very handy to applicants and recruiters alike.

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At the very top, it displays some basic information. The icon on the left signifies which faction, Horde or Alliance, the guild is. The server and battlegroup along with the guild’s website is shown beside it. On the right side, applicants can see where this guild ranks on the progression curve. The Apply button is in bright yellow box that’s difficult to miss.

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As you’ll see, the top part of the page displays what classes I’m looking for. At the moment, the classes that have a color background behind them signify that I will consider those classes. All we could use right now are bodies to help us in our raids and I won’t be too picky when it comes to class. If you can reach a certain threshold of DPS output and in game “smarts”, it’s good enough for me.

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Right below that, you can see a neat graphical representation of progress. It takes a while to update as the data is pulled from WoW Progress and is reflected here. Under Crusader’s Coliseum, note how there are two levels of progression. Half a bar represents the boss has been taken down on normal mode while a full bar means it’s been done on heroic.

Ulduar is below that and it also breaks down individual boss achievements into fractions. Freya, for example, is broken up into 4 parts which represent her and various amounts of elder kills.

Sadly, this isn’t up to date as we took down Heroic faction champs last week and killed Yogg with 3 keepers active.

You can also see a link to 10 man achievements in the top right corner of each raid instance.

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Below that you can see notable accomplishments and a simple mouse over will display what has been achieved. I like the fact that it also highlights when a certain achievement was achieved. For example, Kil’jaden on the far right was killed prior to the release of 3.0.2.

Unfortunately, as this tracks everyone’s achievement, even if one person has Immortal, it will still display it as a guild achievement. Such was the case here because we weren’t able to get Immortal together as a guild.

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Finally, the right side bar displays information that can’t easily be expressed or pulled from a third party source. This is where the administrator enters extra information about their guild. The raid times are shown at the top and is displayed in a 24 hour format to minimize confusion. The timezone that the guild operates on is also shown. These are settings that the administrator can control which ranges from MST, CST, EST, and so forth. I don’t recall what the European ones are.

The about section offers a brief description of the guild and what it’s about. It’s important to not go all out here. You want to sell your guild and garner interest, not scare them away with a giant wall of text. This is not the place to paste your guild’s core beliefs. You don’t have to enter in duplicate information. Remember, guild progression is already shown in the main area. Just tell potential applicants what you’re all about.

Some things include:

  • What you do? (Raid, PvP)
  • How you do it? (Push content within a narrow time frame)
  • What sets you apart from other guilds? (We hold players accountable)

Applicant expectations are where the guild administrators state what their expectations are. Again, be fairly brief here. Think of this as a brochure instead of an operations manual. This is the area where the qualities of the ideal applicant are listed.

One example would be something simple as must be mature and have thick skin so as to not take negative feedback personally.

Great I’m ready!

Once you’re ready and this looks like the perfect guild fit, it’s time for you to hit the apply button. There are 3 options that administrators can set.

  • Apply via World of Raids private message
  • Email
  • Website

For me, I selected the website because I like to keep all applicants in one area. Not every guild has such a luxury and you may wish to use email or PMs to handle that.

It’s certainly a well polished tool and I hope more players and guilds make use of it.

Two Applicant Paths Diverged in an Azerothian Wood

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crazy

Once you decide you’ve reached the raid-ready threshold, it’s time to find a place to do that.  Aside from the risky and unpredictable nature of PUGs, the most plausable option is a raiding guild.  Whether casual, progression, or hardcore elite, you’re bound to encounter some form of an application process.

The process always varies from guild to guild.  Each one is slightly different, but I’ve always seen three common practices:

  1. (Trade Chat) “Lvl 80 LF Raiding Guild” -> “So-and-so has invited you to join the guild: Such-and-such”
  2. An application of varying length, seemingly focused on gear, skill, and experience.
  3. The Applicant Period -> Includes a formal application, and a “waiting period” or “trial period”.

The first of the three is relatively self-explanatory, and is usually frowned upon.  I don’t take raiders seriously that look for guilds that way, and I don’t instill a lot of confidence in raiding guilds that subscribe to that method.  This is all just from personal experience.

Just like I’d apply for a job to pay my bills, I’m applying to a guild to fulfill my raiding passion.  I want to know that the guild I’m vying to be a part of isn’t accepting just any ol’ package of pixels.  I’d be really worried about credibility if the guild just said “Yes!” without screening me or requiring any sort of “test drive.”

My personal preference is the 3rd option.  Every guild leader has their own preference, and that’s absolutely encouraged.  Each guild is obviously different.  My choice is based on permanence and personality.

I’m hugely averted to what are known as “guild hoppers”.  I’ve never been one, and I get a pit in my stomach anytime I come across someone that might be one.  I look at my guild as a family–people who work together to achieve a common goal because they enjoy that camaraderie and team work.  I invest in you, you invest in me.  Someone that sees guilds as stepping stones to higher echelons don’t interest me.  I feel it’s selfish and takes away from the “community” that I’m so fond of.

Secondly, if we are going to be spending large amounts of time together, I have to get along with you.  We have to be able to crack jokes, share stories, and simply enjoy each other’s company.  I’m not too keen on running with someone that is demeaning to other players or constantly fluffs their own ego at the expense of others.  Admittedly, if I don’t wanna hang out with you, I’m probably not going to jump up and down at the chance to raid with you.

As you know, I’m one of the Discipline Priests on Lodur’s healing team in Unpossible.  Their application process is a rather complex one, but its payoff is knowing they’re a great fit for me, and I’m a good fit for them.  It was because of their application process that I got excited, because it’s near identical to my casual guild, Team Sport.

To summarize, an interested Applicant must acquire a Sponsor.  This is done through gaming and socializing via a chat channel made specifically for the guild.  It is the Sponsor’s job to get the Applicant invited to off-night raids and bring them along on heroics or other guild activities.  This is designed to get the guild acquainted with the Applicant.

The Sponsor then solicits enough votes from the guild (along with the Applicant’s Class Lead) to invite the Applicant into the guild on a trial basis.  This begins a month period where the the guild and the Applicant get to know each other.  The Applicant can be invited into raids and has access to loot drops.  At the end of the month, the guild votes again whether the Applicant becomes a full member or not.

At any point, I can withdraw.  If I don’t feel like this guild is what I want, then I can move on.

What an application process like this does is allows me to know what I’m getting myself into before I’m fully in the mix.  It lets them sniff me out and make sure that I’m not a “guild hopper” or someone there to grab gear and run.  Like I said, I’m into the family-style guilds.  This, I feel, promotes that.

What about you?  What kind of guild process you feel best fits your style?  Are there certain styles that attract or deter you from joining a guild?

ThespiusSig

Is Applying to Multiple Guilds a Sin?

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Found this intriguing question on Twitter today that was directed to me. I’ll try to paraphrase it as best as I can.

”Is there anything wrong with players applying to multiple guilds?”

From my perspective, no. The way I see it, if I’m a guildless player who is looking to get involved with a raiding guild somewhere, I’d take the shotgun approach. I won’t get into why such a player should or shouldn’t apply to this type of guild. Let’s assume that I’ve done my homework and have answered the self-help questionnaire on the type or guild I want to be a part of. For example, I want to be in a raiding guild that’s just started Ulduar and is utilizing a DKP system that happens to only raid on Tuesdays, Wednesdays and Thursdays from a period between 6 PM – 12 AM.

Let’s say I hit the jackpot and there happens to be four guilds that fit the criteria.

From the applicant perspective

Why not? I want to raid. It doesn’t matter to me which guild I get into as they’re all pretty much the same. I’m flexible with my hours. I can raid from 7 – 11 PM for example. The time frame I listed above is the window that I am willing to commit myself to raiding. By applying to 4 different guilds, I get to maximize my chances. The odds are higher that at least one of them could use the role that I play.

From the guild perspective

It’s nice and flattering to hear from a player that they’ve looked only at your guild and want to be a part of it. They didn’t even consider any other option. What if the applicant doesn’t fit or if you don’t have room? It’s nice to know that the player has some other plans to fallback on. It kills me whenever I turn down a player sometimes. Some of them genuinely deserve good guilds to be a part of and wish to contribute to raids. Sometimes there’s just no space.

I’ve seen guilds who adopt this attitude that their guild is awesome. In fact, it is so damn awesome they can’t fathom why anyone who has applied to their guild also applied to other guilds. Clearly it’s an insult to such guilds. When a guild gets wind that an applicant also applied elsewhere, they just shoot them down. On one hand, it makes the process a little easier for the app as it does weed down the number of remaining guilds.

Cover your ass

When I applied to post secondary schools, I applied to no less than 3 institutions. Why? because I knew there was a very real chance that I would get rejected. It’s the same mentality when applying for jobs. Apply to many as you can and see who wants you. Then from there, you take the best possible offer.

There’s nothing wrong with the business sense. Don’t try and pull the loyalty card here either. The guild hasn’t accepted the applicant yet. There’s no incentive for them to be that loyal so early. When a player of outstanding calibre happens to apply (let’s say a player with Immortal or Champion of Ulduar or something), it’s up to the guild to change gears and sell themselves. The guild has to essentially put up a neon sign that says “JOIN US!” Ultimately, the decision is always going to belong to the applicant whether they accept or otherwise. If a guild truly wants that player, they’ll start talking and eventually extend an invite. If not, the guild will pass and one of the other guilds might consider the player.

It sure as heck saves a lot of time, too. Lots of guilds have response rates varying from hours to days to even weeks. If I were planning to raid, I’d apply to all the guilds at once. However, if there was one organization that I’d want to join, I’d make it known to them that they were my first pick. Would other guilds feel slighted? Well, probably. But if they needed the extra set of hands, they’d overlook that. If they didn’t, then the applicant would get turned down anyway regardless. It’s certainly faster than applying to one guild, waiting for a response, getting rejected, and then repeating it with a different guild over and over.

Applying to multiple guilds allows players to gauge the level of interest a guild has in their services. There’s nothing ethically wrong with that.

Image courtesy of woodsy

The Summertime Woes

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summertime

Summertime and the livin is easy
Fish are jumpin and the cotton is fine
Oh your daddys rich and your ma is good lookin
So hush little baby, don’t you cry

-Gershwin

So the weather outside is becoming nice once again for many of us. With the nice weather comes what I like to refer to as the “Raider’s Lull” . What is the Raider’s Lull you ask? It’s that time of year where people start to take a break from the game and venture forth into the outside world for a while. For some guilds in Warcraft it’s not a big deal, they simply replenish from within and keep trudging through content while waiting for the other players return. For others it becomes an exercise in recruitment methods. I’m sure you’ve seen them on the realm forums, various websites and services like Twitter all asking for recruits and potential applicants to head over to their site. For some guilds it’s the beginning of their death throes.

The first category, the guilds that don’t feel the bite, tend to be the more progression oriented. They normally have several raiders waiting in the wings or rotating just for the reason of filling gaps due to holidays and such. These more often then not are also the top guilds on your server in those terms as well, normally one of those “server first” type guilds. If you find yourself in one of these guilds, then you probably haven’t seen the Raider’s Lull

The second category is more common, and I freely admit my own guild recently falls into this category this year. These tend to be not less progression oriented guilds, but ones that are more laid back in their approach to getting there. Attendance issues pop up in the summer when weather is nice and kids are out of school. It’s understandable and more often then not the guild just has to bide it’s time until the raiders return, utilizing other members of the guild who maybe don’t normally raid.

The third group is a bit trickier. Usually this is a guild that has had ongoing attendance issues year round, or has been subject to some form of drama. Sometimes more progression oriented guildies have just left for another guild or even their members are looking for a guild that fits their ideals better. The summer time seems to bring these to a head and they wind up splintering and finding new homes, some players even quit the game as a result.

Breaking the Depression!

So how does one from the second and third category keep going into the summer time?

Recruitment!

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Oddly enough recruitment can solve both the second and third groups problems. I’ll use my guild as an example again. Summer time hit and we saw the loss of a handful of raiders, the problem was these were people integral to our raid and raid strategy on some accounts. We have veterans we can pull for raids when they are on, but since they are veterans and not raiders their schedules tend to be a bit more erratic and pinning them down can be difficult, but pulling from our friends and family in the guild we have been able to keep raiding fairly consistently with good results. They may not be hard mode ready, but they can still kick like a mule when they need to.

The raiders we lost were well geared and performed well. It left us with several holes to fill. Our officers proactively hit recruitment hard utilizing various methods. As a result we have had an influx of  very solid recruits. The recruits are from a guild of the third option above. Their guild was not a comfortable fit for them anymore, and they happened to see a post of mine saying we were looking for geared intelligent raiders. I talked to one of them for almost a month answering questions as best I could. They were from another server so a certain leap of faith was required though this app process as my guild requires our apps be on server for the trial periods and such. After much communication, enter four applicants. They are currently going through our application process, but they have already been making friends and feel like a good fit. Recruitment has kept us going strong and has helped us keep raiding, and it helped four very awesome people find a potential new home with new friends. So thank you Kaylestera, Trull, Andorel and Lysah for taking a leap of faith and putting in those apps.

For recruiting there are several different ways to go about it. For my guild we utilized internet services such as

Twitter,

Realm Forums,

Guild Website,

We also utilized Word of Mouth along the server, with friends from other guilds letting people know we were recruiting. Members of our guild spread word among their real life friends as well as their friends on server letting them know we were hiring so to speak. So far it’s been working out very well. Unpossible is still going strong and we’ll survive our Raider’s Lull.

So, is your guild facing the Raider’s Lull? If so, how are you compensating for it? What category does your guild fall into?

Until next time, Happy Healing.

Sig

Images courtesy of akmg.com and electrotestservies.co.uk