Woopra: Not Your Mom’s Google Analytics

Note: Not a WoW related post. You may mark as read. If you’re interested in learning how to stalk your readers, you may continue.

One of the few pleasures a blogger can take is to simply stare at their stats as they go up (or down). Think of it as damage meters for bloggers. In the past, I’ve used Google Analytics to examine and watch for trends on my blog. There’s a lot of useful information you can gather if you know how to make sense of it. I know there has to be some bloggers out there who have all these details statistical tools at their disposal yet have no idea how to utilize it and make sense of it.

Don’t worry! I’m here to teach!

Enter Woopra

Woopra is a program that allows you to track all sorts of crazy stuff about your readers. I caught wind of it several weeks ago and I didn’t believe it was true. Naturally my curiosity got the best of me and I grabbed it and installed it.

The installation process consists of two parts:

  • Installing a script or plugin on your blog
  • Downloading the software

After that, you need to set up an account with Woopra and twiddle your thumbs until they approve of your blog. There doesn’t appear to be any criteria. The limitations are purely technical. They’re slowly expanding their servers to handle the load, however.

Anyways, lets get more indepth into what this sucker can do. Click the images to expand their size.

woopra-1

This is the dashboard. It’s the first thing you see when you login from the client. It gives you a great overview of things that you want to know right away. The line graph on top shows you unique hits (in green) and page views (in yellow). If you’re interested in the hard numbers, the top left window shows you what your hits look like in the past few weeks. The window on the right displays the pages that have been viewed today. The windows on the bottom show your referrers, searches that people have used to find your blog and geographical locations of your visitors.

 

woopra-2This is the live portion of your blog. You can track in real time who is visiting your blog and what pages they are going to. It also shows the specs and platform of what your visitors are using when they view your blog. Here’s an example of me visiting my blog. It shows country and city of origin, OS language, local time, browser, and screen resolution. This information becomes important later on. I’ll explain why in a moment.

 

This is the analytics portion of Woopra. This shows traffic levels on a day to day basis. It’s a brief overview of your hits. It tells you the amount of time spent per page, how many new visitors you’ve picked up, unique hits, and total page views. It even tags your visitors with the names they leave when they comment. There’s even a systems section which tracks what your users are using to view your blog in bulk.

For example, if you know that over 85% of your visitors view your blog on a resolution 1024 x 768, you can factor this into your blog’s design – namely that your blog’s width should not exceed 1024 pixels to ensure maximum readability.

It also pays to ensure that your blog is useable on different browser platforms. 45% of readers to World of Matticus read on Firefox 2 and 43% read on Internet Explorer. The rest use a combination of Opera, Mozilla, or Safari.

This section is where you can start making some generalizations and realizations about your blog. The tab here shows information like your most popular pages, landing pages, exit pages, and outgoing links.

What can I learn here? I can tell the most popular pages I have are ones involving stats. They’re great for drawing search engine traffic to your WoW blog. No one really wants to go through the effort of cross referencing WoW DB and their character to figure out what gear they should shoot for. Instead, they turn to google hoping that some other poor sucker (a la me) has done the work for them.

Landing pages refer to the first page that your visitors land on when they load your blog. It’s not always the main page. It could be a link to one of your posts from a different blogger. Knowing this, you can spend a bit more time on what people seem to land on the most and develop and make it more attractive. I could add a little note to my Holy Priest gear page and ask new visitors to subscribe or "if they like this, why not check out my Kara requirements post?" kind of thing.

Exit pages are the exact opposite. They refer to the page your visitors are on before they navigate away. You might want to stick a note at the bottom of the post that says something like "thanks for visiting, please come again!" or some such.

Outgoing links are fairly self explanatory. It measures what your visitors seem to click on the most when they want to escape from your blog.

Here’s a graphical interpretation of referrals. There’s different sorts. It can track referrals by direct links, search engines, feed readers, emails, social bookmarks, and social networks. A funny note is that I appear to have gotten more hits from Master Ratshag and Egotistical Priest individually then WoW Insider today. It’s a neat way of realizing where your traffic is coming from so you can reciprocate in kind.

I like the social networks part because I think this is the first tool that tracks inbound links from my Twitter and my Facebook.

Lastly, you can see what your readers are typing in search engines to find your blog. From this list, I can see that most of my traffic comes from people looking up Priest gear or raiding requirements for Zul’Aman and Karazhan. Sure enough, a quick search for Holy Priest gear ranks my list as the top result.

In summary

If used properly and strategically, Woopra can be a tremendous asset. It can tell you key information such as:

  • Best time to publish a post
  • Visitor information that can be useful for your next redesign
  • Search engine trends
  • What your visitors deem popular
  • Which sites to suck up to 😉

Mind Control in BG’s Forcing Opposing Players to "Lose" Out on Tokens

Want to have revenge on that one player who keeps dogging you in Arathi Basin? Fear not! There is a way! I believe it’s a bug but props to Aylii for bringing it to my attention. I thought this was fixed a while ago but apparently not.

You can force opposing players to only get 1 token instead of 3 when they win. I haven’t exactly verified this myself but this happened to my Guildmate last night. When it’s assured that you’re about to lose in your BG, what you can do is Mind Control a player of the opposing faction and hold onto them until the BG ends. I think the game treats them as a part of your faction when the BG ends. As a result, it awards the amount of tokens based on whether your side wins or loses.

However, it’s a known exploit. It’s been around for a while but I figured I’d reshare it again.

Plain and evil, no?

Why I Always Care About The Meters

You’ll frequently hear raiders knowingly make comments about “the meters.” DPSers who have to crowd-control or dispel have a bit of a case; it’s harder to be #1 if you have more to worry about than standing still, popping pots, and hitting your spells in the right order. Healers occasionally have a point, too: Purge, Dispel, Cure, BoP, PW: Shield, and buffs all take not only mana, but global cooldowns out of our resources to be the “best” healer on the charts.

Here’s the thing though: you will rarely, if ever, find someone complaining about the unfairness of the meters when their name is consistently at the top. Here are a few reasons why I never forget to check the meters:

Supervisory

Whether you think a player is afk’ing trash, throwing out the wrong heals, or making a serious contribution, it will show up on the meters. Add-ons like Recount or WWS allow you to access your players’ habits with an unbelievable level of detail. If you don’t know what’s wrong, you can’t make it better. If you don’t know what’s right, you can’t give meaningful encouragement. Especially when making quantum leaps in content, (10-mans to 25-mans, or jumping tiers) being able to coach your players effectively through the transition is important.

Consistency

This works a couple of ways. On a micro-level, some classes are better suited for certain fights than others. If your Druids typically own highly-mobile fights like Leotheras or Supremus, and a new Druid isn’t keeping up with their peers, it’s a good indication that they need some help. On a macro-level, if, week after week, no matter what the fight, a certain player is always dead-last or near to it, there’s either a gear, hardware, or player issue. The raid leaders need to be able to address underperformance quickly. Why give a raid spot to a 9th healer when you’re effectively only fielding 8? Bring in another DPS, and make the fight shorter instead.

Personal Benchmarks

The first time I consistently broke 1,000 HPS was on Illidan. At first I was proud, but then I realized that I should be pushing my limits that much on EVERY fight. The first screen shot of me breaking 2,000 HPS serves as a constant reminder of my capability, and pushes me to work, heal, and fight harder; every boss, every time. It’s also fun to have some small competition to wake you up when farm content gets boring. Personally, if my favorite resto Shaman gets within 1% of my heals, I start working harder to keep my #1 spot – and he’s not afraid to point it out when he’s gaining on me.

Comparative Benchmarks

I’ve heard the arguments that the meters are skewed: AoE healers always win, healers assigned to players taking the most damage always win, healers that can hold still always win, healers that don’t have to Dispel, Cure, etc. always win. It’s not about winning. It’s about proving to yourself and your raid that you’re doing the best you can. I’ve fought for the top spot with Shamans, Pallys, and Druids. Every guild and healing corps. is different, and the sooner people stop making excuses and start pushing themselves to be their absolute best, the faster the bosses all die.

Accuracy

No meter is perfect. Some of them don’t ascribe things like the last tick of Lifebloom, or the ping of a ProM to the caster. I haven’t seen one yet that records the absorption of PW:S as the life-saver it is. You can tweak some of them so that overhealing or out-of-combat heals show up as effective healing. They all have their quirks, but any data collected over time irons out a lot of the inaccuracies and shows you real trends. I would never chew a player out over one bad night. But if that same player has nothing but bad nights, it’s important to have specific concerns to address with either them, or their class leader.

Timing

Even if the quantity of healing going out is enough, if the timing is off, it doesn’t matter . A tank taking hits for 10k needs an 8k heal. Unless they’re already topped off. Or they’re already dead. Overhealing is sloppy and wasteful, sure, but it’s also unavoidable to an extent. And to be completely honest, if no one’s dying it doesn’t matter much. But if they ARE dying, you need to be able to identify the problem. Grim-meters let you know if poor timing (and inattentive healers) were the culprit, or if the tank needs to put Shieldwall on their bars and learn to move out of fires.

Fairness

Let’s face it. No one wants to be stuck working on the same boss for weeks on end. If the definition of insanity is performing the same action but expecting a different result, it can’t be far from madness to randomly change set-ups without any data behind the decision. If you need to replace a player, you have to know whom to replace. The last thing good leaders want to do is pull a player that’s really doing their best, and keep someone who’s not working hard. And if you’re the one on the cut list, having some data to back up your desire to stay is always a good idea.

No metric is perfect. You can nitpick any measurement of success as biased in any number of ways, and healing meters are no different. The meters are absolutely not the end-all, be-all identifier for the “best” healer – but they are an invaluable tool for improving overall raid performance. My bet is that if you watch them for yourself, and for your raid, and make some key decisions based on the information you learn, you and your guild will progress further, faster, and with better players.