elevator pitch

31 Day Challenge: The Elevator Pitch

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On Saturday, I made a quick note that I would be participating in this year’s 31 days to building a better blog.

Earlier readers will remember the previous tagline I use was Knowledge through Logic and Reason. That wasn’t the best of taglines to use on a healing related blog.

Anna suggested World of Matticus – Where Leadership and Healing Collide (without the train wreck). I know if I the blog had a business card of some sort it would read something like: "Problems with healing? Guild issues got you down? Matt can help!”

For most WoW bloggers, I suspect their elevator pitch would be something related to their character (The adventures of ____ or the musings of a <race> <class>). I have yet to think of the perfect pitch. This blog isn’t just mine anymore. It’s Wyns, Syds, Lodurs and everyone that’s ever contributed via comments or guest posts or emails.

When people discover that I’m a blogger, they always ask “Oh, what do you write about?”. I admit that it’s a bit frustrating to come up with an answer. I usually have different ones on standby depending on the what I know about the person. If they’re my age, they’ve heard of World of Warcraft. If they’re of a different generation or not as fluent with video games, I’ll tell them I write about gaming strategy and advice.

So here’s the short form of what I would use across the network.

World of Matticus: Improving Today’s Healers and Tomorrow’s Leaders
PlusHeal: The Universal Healing Community for all Specs and Skills
No Stock UI: A Different Playing Experience

The elevator pitch is a great way for you to really buckle down and figure out who you are and what you want to do.

Apping for Guilds

This works the same way. When you’re applying for a guild and you’re speaking to an officer or a GM, most of them get a good handle on the type of player they’re dealing with in a few minutes. So you should take the time to develop a small pitch for yourself if you’re in between guilds.

Example – I’m a progression raiding oriented Discipline Priest

I’m about to head out and do some progression oriented studying and then some more volleyball!

For the bloggers out there, what would your tagline be and what is your blog about?