guild

Book Review: The Guild Leader’s Handbook

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There is a book for everything it seems. Some will tell you how to hack an iPhone, others will tell you how to cook rare and exotic treats. In the gaming world there has been everything from strategy and content guides to art books and everything in between.

A few weeks ago a new book hit the stands, The Guild Leader’s Handbook by Scott F. Andrews. Scott is not only an accomplished and long time  guild leader in World of Warcraft, but also the author of “Officers’ Quarters” on wow.com. His book takes a look at what it is to run a guild in today’s modern MMOs and offers readers both looking to start a guild and those who have been at it a while, a cornucopia of information from his collected experiences. Today I’d like to share my thoughts on the book with you.

Before we begin I’d like to make a few things clear. Firstly, Yes I do write for wow.com as one of the class columnists. This does not mean however that I will be unfairly biased towards the book. I have had little to no interaction with Scott and anyone who knows me or has listened to my podcast knows that I do not temper my criticism and critiques based on acquaintances or tangential relations. In short, friend or foe I try to tell it exactly as it is and as unbiased as possible. In mathematical terms we would call this “Correlation does not imply causation”. Secondly, while I myself am not currently a Guild Leader in WoW, I have lead numerous successful guilds, super-groups, and various other groupings in many other games. I am however still the Healing Lead and one of the raid officers for the guild I call home, and thus in a leadership position within the structure.

The first thing I noticed when opening this book, is the level of accessibility. It was very well written and very easy not only to read but digest. The concepts and ideas in the book are thoughtfully laid out and the way the topics are grouped not only make sense logically, but allow the material to be more easily digested. Potentially confusing concepts are quickly explained, often times with a real life scenario that the author has experienced himself. The second thing I noticed while reading this book is the confirmation of the author’s depth of experience. The familiarity he writes about the topics is comforting and also conveys a sense of certainty that is easily lost when writing something of this nature.

The book itself covers many topics such as;

  • Forming a guild and making it successful
  • Choosing a guild size and focus
  • Dealing with guild drama
  • Differences between leading a guild and leading a raid
  • Loot distribution
  • Alternate styles of guilds (PvP, RP)
  • Choosing officers
  • Guild Morale
  • Planning for the long term
  • Dealing with Real Life

Seems like a lot to cover in such a small book doesn’t it? It is, but the author cuts out most of the unnecessary and leaves in the most relevant information to the topic. Each topic is subdivided and dives into specifics and does so with the perfect amount of detail.

There were a few pieces that really stood out to me while reading this. First was the section on forming a guild. Beyond setting a size and focus for your guild, the author talked about a topic that I think deserves some attention. Forming a guild identity and presence. For any established guild or group, their name and longevity carry a certain weight to them. If you think about any guilds, corps or fellowships you may have come across, I’m certain you can find at least one where their name is well known. For a new guild starting out it can be hard to forge an identity and establish a presence. The author offers some solid advice for creating a server presence. This ranges from specializing and becoming rock solid at a particular goal, having a history of cooperation with other people and guilds to having fun contests and events. One example that I found particularly enjoyable was the idea of taking a completely meaningless piece of land in the game and claiming it as your own, while challenging anyone to take it from you and doing anything you can to hold on to it. That would certain generate some notice, and could be a particularly fun event.

Next was explaining the differences between leading a guild, and leading a raid. The distinction is one that sometimes goes unnoticed. A lot of players seem to feel the two are always synonymous. The author explains the characteristics of a guild leader very well and talks about the shift in personae needed to lead a raid. The two can often times be polar opposites of each other. A guild leader is at the end of the night the ultimate authority of a guild. They can control who becomes officers, who is kicked or invited and tend to be looked upon as the arbiters for any guild disputes. Compassion, openness, friendliness and approachability all play very well to a guild leaders station. A raid leader has to evaluate performances constantly while keeping the group focused. They have to play the role of team captain, coach and player all at the same time. Leading by example, but also calling out problems and fixing issues as quickly as possible. This can sometimes involve not being very nice and squishy in your assessments. I was quite pleased to read this section here and it would be something I encourage not only people in leadership roles to read, but also those in a raider position. It is very much like being friends with your boss outside of work. When you’re at work you still need to work, and it’s your bosses job to keep you focused.

Another part that particularly stuck out to me was the section detailing real life interactions and issues. Even though this is a game, it is a social network. You are interacting with other players regularly, and you are devoting time out of real life to play this game with other people. As a result real life will always impact a gamers life and a game may affect the life of those that play it. This section of the book covers topics like dealing with addictions (both substance and potential video game addiction), Depression and mental illness, sexual predators, relationship problems, family problems, burnout and criminal confessions. These are real life topics that can and do affect people who play MMOs. This section offers advice to deal with these situations as they arise. Let’s not forget it wasn’t so long ago that a criminal was tracked down through WoW by law enforcement.

This section also talks about planning real life meet-ups. Investing as much time as you do in a guild there may come a time where you want to meet the people behind the avatars face to face. It sometimes requires a lot of planning, but can indeed be exceptionally rewarding.

So in the end what does this book really have to offer?

For the new guild leader or leadership role

A plethora of information that is neatly gathered in one place for you. There is a lot that goes into forming and running a guild. This book takes the information and neatly bundles it for you for easy consumption. The information contained in the book is very accurate, and is very universal in it’s approach. The advice offered is solid, well thought out and has been tried and tested by the author himself. The book may have items you never thought to consider, or just did not occur to you. It offers a new officer or guild leader a chance to be prepared and also educates you on exactly what you can expect. Everything from personalities in the guild and group dynamics to planning for the future and longevity of your guild. All the basics you could possibly need to know are detailed here for you.

For the old-hand

Even if you have been playing MMOs for a long time and are quite experienced at leading groups, running guilds and leading raids, this book will offer something that can often times be lost over time. Perspective. We fill these rolls for so long that things become second nature to us. Like everything sometimes it’s nice to have a refresher. No one is perfect 100% of the time, we all make mistakes or forget things. The way I view it is like this. Next to my computer I have a series of books for programming, APA style and formatting guides, marketing and business books and a variety of other reference material. No matter how long I’ve been doing something, there will be things that I will forget. Having these books handy gives me a reference. somewhere I can go to clarify questions and vague points or remind myself of things I may have forgotten. This book now has a permanent place on that shelf. For us old hands this book is a perfect reference to when we need to get back down to basics.

For the non leader

Even if you are not in a leadership role this book can offer you a great insight you might not have otherwise. Ever wonder why your guild leader made a particular decision but don’t really want to ask them? How about when a raid leader does something that you’re not quite sure of? This book will give you a basic understanding of what it is your guild’s leadership has to go through and constantly juggle to make sure the group remains stable and that you have a place you can unwind and have fun.

I applaud the author for this book. I found it easily accessible, accurate and a fantastic read. I was able to identify with the examples he presented right away and could have compared them to any number of stories from my own past in gaming. This book is a great starting point for anyone looking for form a guild, new to an officer position or for those who just want to understand what happens behind the scenes of their groups. On a personal level, reading this book allowed me to catch something happening in my very own guild that I almost missed simply by reading about it and being reminded of it.

The only criticism of it I have is that I feel it could have been longer.  Some of the sections could have been more fully explored and may have benefited from having a little more room to breathe. The book ends at a surprisingly short186 pages.

I feel it is well written, logically put together and is a must read for anyone seriously involved in MMOs and guild structure. Even with consideration of the length I feel that is well worth the money, and even more worth the time you would invest reading it.

The book retails for $24.95 us ($31.95 CDN) and can be purchased directly through the publisher’s website.

If you’ve read it and would like to share your thoughts on it we’d love to hear your opinion on it.

 

Guerrilla Raiding: How To Scale Up to 25 Mans

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TheFuture

My guild is special. No, really. We’re like a guerrilla force descending from our airborne stronghold to plunge deep behind enemy lines in a surprise raid. This is, you see, an affectionate way of describing my guild’s raids.

We are a small, ten-strong band of fighters not all wearing the same colours because our roots are in a small core relying on PUGgers. It is sometimes a surprise when our raids get going, even though they’re organised in advance. Yet despite these things we’ve managed to storm the citadel right up to Rotface. Not only that, we’re thinking to scale up to 25 man operations. How I hear you cry, is that special?

My guild, you understand, is not a raiding guild. At least that’s what we keep telling ourselves. Herding Cats is a small group of real life friends. But many moons ago we got together, grabbed a few random PUGgers, and poked our noses into Naxxramas, like guilds do. Northrend’s raids became second homes over the months.

In ye olde Naxx runs we decided we just wanted PUGgers to be friendly. Not imbah, not a great tactician, not rocking 18k DPS. Our raids might not be lightning fast but they should be jolly good fun, old chap. Whenever we found a friendly stranger we rejoiced. And kidnapped them. Oh, we didn’t recruit – only invited them to our raids. In this way we cultivated a network of friendly people who fit in with the raiding group.

Our network of non-guildies quickly outgrew the slots we had for 10 man raiding and priority was given to people who were already raiding with us. We thought it sensible to develop a core. Tactically the group would become a single unit capable of learning encounters and to work together in order to move forward. Naturally this had social benefits for our raid members, who were rewarded with progression, loot and group friendships.

The downside of this was that many Herding friends are left out. As the raid leader/organiser, I really feel bad about this downside, as we are lucky enough to have people ask every week if there’s a raid spot for them this week even though they’re often told “I’m sorry but we’re full at the moment.”

So my guild is special but not unique. I’d wager there are a lot of guilds either already in our position or considering adapting to something like it.

How can we include people? 25 mans. Our network is big enough to fill 15-20 slots of a 25 man raid. It’s one huge step for Herding-kind. Dangerous almost. It might bite. Going into the hydra’s den unprepared is a bad idea so we’re arming ourselves and going at it as a team. We’re still thinking about it but this is the current battle plan.

1. Delegation. There are a lot of hats to wear in a 25 man so we’ve agreed to split the hats between the five of us. We’ll have leaders for each role, and they will each have a chat channel to communicate with their players. For example, in the tanks channel the tank leader will ascribe tactics to the tanks and foster communication between them. The other leaders will do the same for healers and melee and ranged DPS. The raid leader’s task is to introduce the raid, keep an eye on the group chat channels, be the deciding force in conflicts and handle unforeseen shenanigans. We’ll also have someone acting as a mentor. Unofficially we’ll have someone else as a morale officer and someone acting as a raid HR department.

2. Housekeeping. This is a brief introduction to the raid, given by the raid leader, which sets out a few basic points. These include our core principles for the run – for example, that we will welcome people amicably and expect them to do the same in return. We’ll also set out other rules on behaviour, breaks, tactics and loot. I’ve spoken before about how important this is, and it can only get more important the more people you have to organise. Setting clear rules from the start creates a safe, fun raid for everyone, Herding Cats veteran or first-timer and gives everyone a fair warning of what’s expected of them before we start.

It relaxes strangers, too. I think that people can join PUG raids expecting an atmosphere of every man for himself; having to constantly defend their playing style, DPS, healing, gear, whatever. We’ve had PUGgers say they’re pleasantly surprised to find a group where this isn’t the prevailing culture.

3. Communication. I believe the more information you communicate the more time you’ll save on wipes. Tactics are fluid things, changeable in progression content and per player experience. We’ll explain tactics for all encounters, provide a chance for suggestions and encourage raiders to ask questions in chat or privately to raid officers at any time. Officers will also keep an eye on their players and have a quiet chat if they suspect a player isn’t clear on something. “Hello Mr.. rogue, nice work on adherents there but you didn’t seem to get any time stabbing Deathwhisper. Any questions about that?” Likewise, we’ll check in with random raiders at random times to find out how they’re feeling.

Communication is most important when things go wrong. When we wipe we have a quick brainstorm in Herding Cats Land. Then we talk to the raid, saying something like “ok, what went wrong there was a deformed fanatic getting loose as phase 2 started. Easy mistake, we’ll get it right this time. Oh, and nice work on her mana shield, guys.”

4. Social. I play this game for fun, don’t know about you. It’s not a single player game and I like interacting with other people. I hope our raiders do too, but in a large group it’s easy for negativity to spread. The morale officer will keep the atmosphere cheery. The mentor’s role is just as important. It’s his task to be there for anyone who’s in any way unsure or needing reassurance. They might be new to raiding, they might be unsure in group settings, they might still be learning their class (who isn’t?). We welcome new players – given the right encouragement they can turn out to be some of the most loyal and best you’ll find.

5. Networking. We can’t fill 25 spots off the bat. We rather like that. It means that we have room to do what we did way back in Naxx times: meet new people and kidnap them to our raids. This way our network will grow whenever we find a new person we like and the entire group will benefit both in raiding and social terms.

If we get a PUGger we don’t like? We call them ‘That Guy’. You know – the guy who backseat raid leads, continually pastes DPS meters, abuses other group members. The list can go on. Ideally we’ll have a very strict policy, backed up by the housekeeping which already informed people what standards we work by. Some people have different attitudes and expectations to raiding than what they find in our group: that’s fine, but if you join a group you go by their expectations.

If someone insults our group members or any Cat finds them annoying in some way, they’re out. Sorry. I don’t care if they’re saved for one raid lockout, I don’t care if they’re the leader of the server’s top raiding guild. I don’t care if they’re hitting 11k healing every fight. I’ll protect my own group over someone who’s just griefed the priest healer they know nothing about. I think this is the most controversial point of our game plan, particularly if we just find someone annoying.

So those are the basics of our arsenal. There are some finer points such as where to begin our venture: we’re thinking ToTC25 for the first raid. It’s relatively short and should be a good ground to help the raid find its feet and bond. Not only that but it should provide some folks with bits of kit for the real progression and leave everyone salivating over the prospect of more next time. We also have a raid spam addon tailor-made for our needs in the works.

And do we, the raid officers, know what we’re doing? Why, yes, old bean. We know the enemy lines and the guerrilla force we’re leading into the Lich King’s chambers.

What about you? Is your guild in a similar position, or considering something like this – are you worried it’ll be a lot more work than you have time for? Are you in a large guild that does in house runs? Are you a PUGger who wishes you did/did not come across more groups like this? Do you think leaning a bit towards carebearing is going to hold us back or benefit us in the long term (and what’s YOUR playing style)?

Hello 2010

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dawn-2010

First, congratulations to the US team for beating the Canadian team. We’ll get you back in the Olympics (seriously, that Canadian roster looks stacked with the top line from San Jose and with others).

As with every year on the blog, I try to make an annual thing out of reviewing the resolutions from last year for myself personally, the game, and the blog.

Let’s start with that. Did I meet the goals I set out to do last year?

2009 resolutions

Blog

Resolution: 3000 subscribers – Thanks to your readership, I have exceeded that and have managed to entertain 5000 bored players at work or school.

Resolution: 1.5 posts per day – Nope, not quite. My responsibilities have increased and I have not been able to fulfill that resolution. I’m working with a great crew that’s as diverse as it can get. With Lodur, Thespius and Mimetir, the blog provides a variety of insights.

Still could use that elusive Holy Pally contributor.

Game

Resolution: Top 10 server – Nope, Ner’zhul is a ridiculously competitive server. We’re barely breaking into the top 20 overall. According to Guld Ox, we’re exactly 10th Alliance side.

Resolution: Avoiding Burnout – Still here and I’m still not close to feeling any burnout. Thank goodness for cheap steam games in keeping me occupied.

Resolution: Raid achievements – Managed to pull off some of them but not as many as I’d like. The focus continues to be on progression. We’ll look at some of the other stuff later on.

Personal

Resolution: Let things go – Yep, I’ve learned to keep my distance on topics that I would have commented on in the past. Sometimes, it just isn’t worth it.

Resolution: GPA to 2.5 – Nope, holding at around 2.2. I learned that distance education courses and myself just don’t agree with each other. I lack the discipline on my own. I need to actually be in a classroom where I can directly ask for clarification on stuff that just doesn’t make sense to me.

2010 resolutions

Time to set some goals and tasks for this year.

Blog

Resolution: 10000 subscribers – A bit ambitious and it will be double the current amount. It’s how I measure the progress of my blog. Page views have remained increased slightly (not in the same ratio). I’m more concerned about being read then I am with just page views.

Resolution: Consistency with NSUI – It’s a great blog and a great idea. I just wish I had more time I could devote to it. I blog about different addons and ways to help players when I can. I’ll try to start with a consistent update time on a weekly basis.

Game

Resolution: 8000 achievement points – Slowly but surely, I am getting there.

Resolution: Arthas hard mode (25) – That’s my ultimate goal.

Personal

I’m not quite sure what to do at the moment. I feel rather lost. Undecided about Crim and Communications (or Journalism) is unavailable to me. Maybe I should just finish with a BA and get out of here and start working.

Get the heck out of school would be a great resolution but I won’t be able to pull it off this year.

Poll results

Last week, I ran a poll asking if you cleared out all bosses when running heroics. Here are the results:

poll-heroics

I resounding 47% of you do go after each and every boss in the instance. The next chunk of players are indifferent and go with the flow. A staunch 16% won’t knock out all bosses if they can get away with it. I suspect those might be the players where nothing attractive remains in current heroics or from Triumph badge vendors.

Guest posts

I promised I’d write them and they’re on the way. Bear with me. If it takes me a few days, a few weeks, or a few months, I will get them finished.

WoW.com is hiring again

I stepped down from handling Spiritual Guidance to focus on more general work and Raid Rx on wow.com. The site is expanding. A healing priest and a shadow priest have been brought on for twice the priestiness.

Yes, our class is so awesome, we get two columns featured.

They’re also looking to expand again. A Resto Druid, a Holy Paladin, an addon specialist, and a lore specialist.

More healers would indeed be awesome. Now they can heal me through the various PTR runs!

Quick application tip: I’m just going to use an example on the blog here when I look over contributors who want to work with me. Don’t bite the hand that feeds. If you’re applying for a position, don’t talk trash about the employer and then apply to them expecting to be successful in your application. I’ve seen people trash my blog and the work I invest into it on their twitter or their blog  and then they get in touch with me asking why I never link to them or highlight their work.

Like, seriously? I didn’t realize there were people that dense that were out there. Blogs are google-able. Everything is accessible. Nothing is hidden.

There is a line between constructive critique and being a dumb troll. Dumb trolls don’t get very far and they never will because they just don’t learn.

In any case, if you’re even remotely thinking about applying, just give it a shot. If you read the blog on RSS, you’ll notice I insert a quote by Wayne Gretzky:

“I miss 100% of the shots I never take.”

So take chances and shoot more. You just might score one. If you’re unsure or have any questions, feel free to drop me a line. There are some questions I won’t be able to answer but I can try.

It doesn’t hurt to know every pop culture reference and cult classic known to man. I was ridiculed for the longest time when I didn’t understand the Monty Python and Princess Bride references.

Which by the way, I finally watched. To be honest, I didn’t understand much of the humour. Probably a generation gap thing though.

Highlight Posts of 2009

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2010

You didn’t think I was going to finish out the year without the traditional “Best of 2009” post, did you? Here’s the top posts of 2009 based on your views, comments, and tweets.

On healing
On gaming and society
On guild management
On recruiting
On raiding
On blogging

To other WoW bloggers, I’d love to see you compile a list of your favourite posts that you have written over the past year and don’t be afraid to post a link in the comments to it below.

Have a safe and happy new year! I would share my New Years party stories, but chances are, this Dwarf would not remember. There was that one year where I woke up half naked with a Tauren beside me and a banana…

How is Your Guild Handling the Holidays?

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2009 has almost come to an end.

I’ve observed that a number of guilds have entered a brief hibernation mode and ours is no different. We’ve had to shuffle our roster and raid days around so that they wouldn’t coincide on Christmas Eve or New Years Eve either. High attendance days are usually reserved for progression content on the 25s and farm raids have been suspended until after New Year.

In the past, the guilds I’ve been in handled their winter breaks differently:

  • Completely call off raiding for two weeks
  • Disband (due to abandonment)
  • Combine with other guilds and organize pickup raids
  • Achievement running

My guild recently picked up a hunter.

What’s so special about this hunter that deserves a minor mention?

She has more achievement points than I do.

Time to fix that.

In any case, guilds aren’t the only ones taking a break. A number of bloggers are taking a much needed break over the holidays. I’ve taken a few days rest but I still have a number of posts to complete.

What is your guild doing over the winter break?