Epic Guest Posting Guidelines for the Matticus

Would the World of Matticus ever feature a guest post from you?

In a word, yes. The first thing you have to remember is that in the World of Matticus, there is but one god: Matticus himself. Guest posts usually happen when I put the word out that I needs help.

In the past year, I’ve opened up guest posting to bloggers and writers that were interested in getting their feet wet. Today, I’m officially announcing the green light for open guests posts as well as setting down guidelines and suggests for writing them. Here’s a few examples for you to consider.

While I admit that my standards are high, I’m not asking you to solo Illidan or do heroic Occulus. What I do want is to illustrate reasons and qualities for a World of Matticus guest post.

Why write a guest post?

Exposure – By writing compelling articles, stories or posts in general on other blogs (not just mine, mind you), you increase your own visibility and exposure. View it as a chance to promote yourself and your work! Now you be thinking to yourself "why write on someone else’s blog when I can augment my own?" I encourage you to think in a different direction. By writing an insanely awesome blog post for another blogger and having it published, that blogger’s audience will want to know more about you and what else you have to offer.

Trial – Not sure if blogging is the right thing for you? At the very fundamental core of blogging is to communicate. You are translating your ideas and visions from your mind onto the screen. Don’t spend time establishing a blog only to discover that writing is difficult for you or that your interest has waned. Do the writing first then build the blog. Try writing a sample post and determine if it’s something you think you’ll enjoy down the road. Web sites come in all sorts of designs and styles. The one thing that all blogs have in common is the display of information.

You’ve decided to write a guest post? Excellent! Here’s a few things you might wish to consider:

Consider the audience

In the beginning, this blog catered towards Holy Priests. As time went on, it slowly included aspects for the raiding Holy Priest. Guild business and leadership was mixed into the blog. A Resto Druid was added. Now it includes material that Guild leaders would be interested in reading.

The majority of readers on World of Matticus are primarily healers, raiders, and bloggers. That’s a pretty wide sphere of influence, if I do say so myself. Keep the audience in mind when you’re writing a post. For example, most healers may not understand certain tanking concepts and you may wish to elaborate more on terms that you’ll be using.

If you’re writing about the nature of Hunters, PvP skills for Warriors, or the latest fashion news on Death Knights, you’ll want to consider another blog unless you can make it relevant for the World of Matticus readers.

What makes this blog appealing for you? Chances are, your answer will be the same as the other many thousands of readers. Browse through the archives to find some of your favourite posts and you’ll get a handle for what works and what doesn’t.

Matticus is beneficial

The one thing I stress most from the team here is to make your information useful. Give the reader something to take with them when they finish.

How does a Discipline Priest react in this raid situation? Did your GM handle a particularly difficult problem in a smooth fashion? Topics like that would be right up the alley in the World of Matticus.

Content in the World of Matticus should help answer problems that players find in the World of Warcraft.

Matticus is professional

I don’t care if you’re on the top 5v5 team in the world, or the best ranked Ret Paladin on WWS. I’m not expecting you to be Dan Brown either.

Sydera, Wynthea and I are really picky. Syd’s a teacher (not high school, but the best one can professionally be). Wyn usually shreds my posts because they’re not technically correct or sound. I harp on the other two if their posts do not look good.

Keep the post as clean looking as possible. White space is good. If necessary, format the post and add images to help spice and liven it up more.

Check your tone. Have a unique style. Make sure what you write can be understood. This isn’t a journal or a computer operations manual. Be clear, be concise. Add some personality. Don’t be afraid to write as if you’re speaking. Be interesting and humorous. Feel free to tell a story to get your point across.

Most importantly, spend as much time on thinking of a title as you do on your post. No other WoW blogger puts as much thought, time or emphasis into post titles as Matticus.

Spell check it.

Fact check it. If you’re not sure about spells or abilities, use WoWHead.

Not all of us are blogging gods by any means (but that Matticus comes close). We’re not the best. We’re only human. Typos will creep in or lawn gnomes will occasionally break a few things. All of us invest a lot of time and care into making our post the best as possible.

Some guest bloggers in the past have been rejected and told to rewrite. Go through multiple drafts. Ask someone in your guild to look it over. World of Matticus does not involve writers who write drafts then immediately publish them. Posts will stew around for days or even weeks if they do’t feel right until a “Eureka” moment strikes.

Sounds great! How do I sign up?

Drop me a line on my contact form. You can include a post within the body of the form there or get in touch with me first and float an idea my way to see how it sounds. I’ll respond with a confirmation and a giant thank you! If I don’t respond within a week, I must’ve not received it or I completely forgot about it. Feel free to poke me with a gentle reminder!

If you have a blog, it’s a good idea to link to your best blog posts. Note that it’s not required that you have a blog.

Image courtesy of Cierpki