guild management

Casual 101: Knowing Is Half The Battle

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It’s no secret that I’m a fan of the “Hardcore Casual” mentality.  In my 3 years of playing World of Warcraft, I’ve cut my teeth against some of the best in the game (well, my server or battlegroup).  I’ve seen some of the strongest players, and I’ve seen some of the weakest players.  The first thing I’ve noticed is a fundemental difference between the two extremes.  The strongest possess it.  The weakest lack it.  By “IT”, I’m talking about knowledge.  Yes, there are casuals that are some of the strongest players I know.  What separates them from a smattering of hardcores is their level of knowledge.

The Usual Scenario

A small guild consists of a tight-knit circle of friends.  All of them have made the necessary adjustments or rolled toons to fill all the roles that a 10man raid needs.  2-3 tanks, 2-3 Healers, and a slew of DPS, both ranged and melee.  When this guild gets together, there’s rarely a duplicate class, let alone spec.  Each player wants to benefit the raid as much as possible.  However, scheduling is always the issue.

Everyone’s got their own lives.  Everyone’s constantly juggling families, kids, jobs, school, friends, and of course, this game.  Each person constantly tries to get a raid together when they see that 8th or 9th person on.  Phone calls fly, text messages flow, and everyone is scouring their friends list to fill the final spots.  On the lucky nights, they can get together ten of their own.  A certain sense of pride swells.  “We got a guild run going,” they all contently utter.

The time is ticking.  One of the healers works the overnight shift on the weekends.  He/she has to be out the door in just over two hours.  The raid gets together surprisingly fast.  Even though ICC is the hot topic, they decide to do ToC since one of the paladins is saved to ICC.  It doesn’t matter, because they derive more joy from the simple act that those ten raiders share the same guild tag.

Buffs ensue, and right before the pull, the off-tank druid confesses his ignorance.  He doesn’t know the fight.  During Acidscale and Dreadmaw, the rogue gets the Burning Bile and runs away, but doesn’t come back to free the tanks with Paralytic Toxin.  This counts for two wipes.  On Lord Jaraxxus, the hunter gets inflicted with Incinerate Flesh and runs to kite it, as though it was Legion Flame.  He runs out of range of the healers, it ticks to zero, and wipes the raid.

We took the time to explain the fights.  The differences in the Wyrms and Jaraxxus’s two flames.  It seemed as though it was in one ear and out the other.  Although they’re all friends, tension is rising, and time is running out.  The healer with the upcoming overnight shift starts to get impatient.  Before they all realize what has happened, he has to leave.  They’ve barely downed Jaraxxus, and he/she is out the door to go to work. 

A reasonably short raid has turned into a long, frustrating endeavour. 

Things to learn as a casual player:

Take a little time to research – Even with my busy schedule, I have the time to watch a video, read a strat, or email a friend that knows.  I download a text-only strategy, copy it into an email, then read it on my phone on the train to work.  Before taking my lunch break, I take 10 minutes to watch a Tankspot video.  I’ve even, yes, downloaded a video to my iPod and watch it while I’m on the can.  (That’s right, I went there).

Listen to what’s being explained – Too often do I see people goofing off in guild chat, making random comments in /say, or participating in /general banter.  I never mind if it’s someone that I’ve done the fight with before, but if a casual player is consistently not listening because they’re engaged in other activities, I have no problem calling them out on it.

My main issue with all of this is the “talk, no walk” scenario.  All of these people will constantly ask, “Hey Thes, do you think we’re raiding tonight?” My constant response is: “I certainly hope so.  Start reading up on the fights.”  They never do.  Oh, they want to raid.  They salivate when the letters ‘I-C-C’ are called out.  Yet, when it comes down to doing a little bit of legwork, they falter.  I dont’ mind explaining the fights, but if after the explanation I hear “I’m sorry, so what am I supposed to do?” from our warlock, I wanna /logout.

Sidenote: Since drafting this blog, we’ve downed new bosses in ICC for us, so I *am* proud of my friends.  I just get agitated sometimes the lack of initiative. 

ANYWAYS….

If you want to make yourself valuable as as casual raider, just take an extra step or two to be prepared.  If not, you’re wasting your own time.  The less a raid has to “nuture” you, the more appealing you’ll be to bring along.  Personally, I love that our guild, though small, is comprised mostly of people that can fill in for any guild’s raid that may need us.  Kind of like hired mercenaries.  Need a healer?  See if Thespean or Discotheque are on.  Need a tank?  See if Dralo or Naryamas are around.  How about a good DPS?  Ask Arcas or Wolfin.  That means, however, that we do our little bit of homework to make that possible.  You don’t have to be hardcore, but if you know your stuff, you are just as skilled (if not more), than someone who devotes most of their time to raiding.

Are you a player that can’t be on as much as they’d like?  How do you make yourself appealing to be pulled into a raid?

Email: Elder.Thespius@gmail.com | Twitter: @Thespius

Leading The Lodur Way

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5051conductor

This comes as a request on twitter from @Furiey. They asked me to write a post about my particular style of leadership and thus today’s post is born!

There are many different ways to lead I’ll discuss some of the more common ones and then talk about my own style. The most common styles of leadership you’ll find in MMO’s are as follows:

  • Democratic leadership
  • Bureaucratic leadership
  • Charismatic leadership
  • People-Oriented leadership
  • Laissez-faire leadership

Democratic Leadership

The democratic leadership style is also called the participative style as it encourages Guildies to be a part of the decision making. The democratic Leader keeps his or her Guildies informed about everything that affects their Guild and shares decision making and problem solving responsibilities. This style requires the leader to be a coach who has the final say, but gathers information from Guild members before making a decision.  Democratic leadership can produce high quality and high quantity work for long periods of time. Many Guildies and Raiders like the trust they receive and respond with cooperation, team spirit, and high morale.

Like the other styles, the democratic style is not always appropriate. It is most successful when used with highly skilled or experienced Raiders or when implementing operational changes or resolving individual or group problems.

This is an everyone contributes to the process thing with the Raid Leader or Guild Leader being the final say. This is VERY VERY good for morale and helps make people feel a stronger emotional investment to the guild as a whole. It does have a downside in which sometimes Alpha class personalities can clash when two conflicting ideas are presented. A strong and decisive Leader can head this off at the pass however. This is also very time consuming process sometimes to get things accomplished.

Bureaucratic leadership

Bureaucratic leadership is where the Leader manages “by the book¨. Everything must be done according to procedure or policy. If it isn’t covered by the book, the Leader refers to the next level above him or her, or converses with officers as to make new policy to handle the situation.

Basically you set rules and policies to handle as much as you can and then follow those guidelines to the letter, be it loot policy, raiding policy or even guild structure.

Charismatic leadership

A Charismatic leader is one who provides an environment full of energy and positive (well OK, sometimes Negative) reinforcement. If you are naturally charismatic, you are very fortunate! This is a trait that is not so easily learned. Charismatic leaders inspire others and encourage them to be their best. Guildies and group members want to impress a charismatic leader, so they work hard and strive to succeed. Charismatic leaders are great for projects that require energy and talent.

This type of leadership is a double edged sword. You’re often perceived as approachable and a friend to the guild. It’s like Cheers and everyone knows your name. People are excited to group with you and this type of leadership is great for morale. It does however require a lot from the Leader and your mood will greatly affect the mood of those around you.

People-Oriented leadership

The leader is totally focused on organizing, supporting and developing the people in the leader’s team in order to accomplish a specific goal. A participative style, it tends to lead to good teamwork and creative collaboration. However, taken to extremes, it can lead to failure to achieve the team’s goals. In practice, most leaders use both task-oriented and people-oriented styles of leadership. This lends itself well to an autocratic approach and the leader will actively define the work and the roles required, put structures in place, plan, organize and monitor.

This can be highly effective form of leadership, but has an increased chance to cause burn out and atrophy among Guildies and Raiders.

Laissez-faire leadership

The laissez-faire leadership style is also known as the “hands-off¨ style. It is one in which the Leader provides little or no direction and gives Guildies and Raiders as much freedom as possible. All authority or power is given to the masses and they must determine goals, make decisions, and resolve problems on their own.

While this may sound silly you’d be surprised at the number of people that do take this approach, trusting in the structure of the guild and the maturity and camaraderie of the Guildies and Raiders to keep things flowing.

Choosing the Right Style

A good leader will find him or herself switching instinctively between styles according to the people and work they are dealing with. This is often referred to as “situational leadership”.

For example, the manager of a small factory trains new machine operatives using a bureaucratic style to ensure operatives know the procedures that achieve the right standards of product quality and workplace safety. The same manager may adopt a more participative style of leadership when working on production line improvement with his or her team of supervisors.

How Lodur Leads

I am a Situational Leader, but I tend to hover between Democratic, Bureaucratic and Charismatic leadership styles. My default mode is Charismatic though. I’ve been told I’m very Charismatic by the people that meet me, whether this is true or not I’ll just go with it 😉 . I tend to try to inject a lot of energy into my team when I’m leading. I joke I jibe people and I try to keep spirits high. When it comes time to make a decision like if people want to keep going on a raid boss, or if it comes time to re evaluate tactics I slip into Democratic mode. When there is a problem or potential problem I want everyone in my raid contributing. Even the zaniest of ideas sometimes is the one you need to work. Between being very energetic and asking for everyone to participate, morale is kept high and my raiders always feel a strong involvement and attachment to the raid and to the guild as a whole.

When it comes time for something with policy and procedure I become very Bureaucratic. I follow the policy to the letter, it’s there for a reason. This includes reviewing applications for raider positions and most recently denying someone a raider rank. I deal with it with professionalism and courtesy, and I follow the guild guidelines to the letter. Let me give you an example of each.

A few weeks ago my guild split into three 10 man groups. The idea was to do ToC 10, Ony 10 and then ToGC 10 and see how far we could get our groups in ToGC. When I started the raid invites I had a few new people and the first thing they heard was me “yelling” at another one of the officers on vent. Zabos and I have a very long history of friendship and we can often be heard over vent with me telling Zabos to die in a fire and Zabos waving some epic or mount in my face to taunt me. We goof around and the guild loves picking on Zabos. The new guy was a bit confused but then everyone joined in throwing some jibes around. I then chimed in over vent

“OK guys here’s the plan, ToC and Ony like normal then we’re coming back here to do some heroic ToGC 10 good stuff. My goal is to make it farther then Woe’s team. This is where you come in. I need you guys to give it your all when we come back here. Get your silly wipes and deaths out of the way early and lets show our Guild Leader what team Lodur is made of!”

This was met by the sounds of eager raiders getting ready to sink their teeth into content they had not tried before and led to a two shot of heroic Beasts before the raid was called on account of time. The first wipe I asked on vent if anyone had any ideas how we could make it better. A few people chimed in and we implemented some of the ideas and it lead to victory! They were so excited and everyone had a good time, and I was quite proud of them.

After the raid that night I had to send a denial letter to one of my Shaman who had applied to raider. I switched into my Bureaucratic mode and cited the reasons why they were being denied the rank, as well as citing guild policy. They understood and there was no hard feelings.

So that’s how I lead. I slip between the three styles as the situation dictates, but I tend to default to Charismatic style of leadership. People tend to like me and so I don’t have to brow beat them or yell too often to get them to do something. 95% of the time I just have to ask nicely and it gets done. People feel comfortable when I’m in charge and I’m told I do a good job and everyone has a good time so apparently I’m doing something right.

There are many ways to lead and in the end you have to find the one that fits your goals as a group as well as you as a person. and leader.

So how about you? How do you lead? What style best suits your personality and raid?

Tune in next time where I’ll talk about the tools I’ve come across that I’ve found useful when leading a raid.

Until next time, Happy Healing!

Sig

image courtesy of faqs.org

Build Your Own Guild Part 9: Ambition

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Once you have your own little Raid Machine up and running, it’s very easy to get a particular kind of tunnel vision. In the context of Burning Crusade, many new raiding guilds or casual raiding guilds worked and struggled to become the kind of organization that could reliably clear Karazhan. However, once Prince started going down every week, these guilds stalled out or stagnated. Believe me, I’ve seen it–I used to be in one of those guilds! One week, the end boss of the entry-level raid is dead and every one is happy. The very next week, the best players are leaving the guild for more progressed organizations on other servers.

So, What Happened?

Many Karazhan-capable guilds encountered problems after they cleared the place for one simple reason. The guild’s wildest dream had come true, and it’s hard for a guild to outlive its founding vision. When you are at the helm of the raiding guild, it is your responsibility to adapt your goals and plans to a changing environment. Always plan weeks or months ahead, and make sure your guild is aware that you have a vision for their future.

Making Plans

Your thoughts and planning should extend to at least one instance beyond where you are. Collateral Damage practiced an extreme version of this. Because we started late, hitting Serpentshrine Cavern only in January, we had a very small window of time to clear two full tiers of content. We are less casual now than we were when we started, and we spent a full five months in T5. However, we started thinking about the next step about the time Leotheras went down. At the time, attunements were still in place for T6, and the officers started planning and strategizing about how we were going to kill Vashj and Kael. We shared part of our plans with the guild, in the first of what became a series of goal-setting posts from our raid leader.

In T6, we knew time was running short. Attunements were lifted just as we were ready to start, and we knew that Sunwell was on the horizon. Our goal, however, was to get through Illidan and Archimonde–we didn’t think about anything beyond that. We made posts promising a dead Illidan by the end of the summer, and all of my recruitment ads promised full clears of T6 by that time. And you know what? We did it. I think that the planning, goal-setting, and above all, the stubborn refusal to accept the possibility of failure allowed us to do it. Mind you, we’re not a hardcore guild, and we were even less so the first time we took a peep at Naj’entus.

On Progress

In order to survive, a raiding guild must always have progression in mind. Some weeks no new bosses will die–that is only right and good, as it is the sign of challenging content. We don’t want it to be easy, right? However, a guild must never be content to rest on its laurels and only raid farm bosses. As your group masters more and more bosses, the farm list will grow longer, potentially leaving less and less time every week to work on new content. There are two ways to manage the dichotomy of progression and farming: the fast method and the slow method. Each way has its own benefits and drawbacks.

The Fast Method

Following this method, a raid leaves farm content behind as soon as it is feasible. The raid may set some essential gear goals, like a certain amount of tank health or survivability, but no attention is paid to the completion of gear sets or the acquisition of best-in-slot items. End bosses in particular, because of their relative inaccessibility and high level of time investment, are more or less neglected. The raid may kill the end boss of an instance three or four times at maximum, and all fights in the dungeon will not be on farm status before the raid moves on to the next boss. Inevitably, gear gaps arise, as people do not have the opportunity to collect all the gear from the instance. In Burning Crusade, players looked to badge gear, craftables, and Zul’Aman gear to fill the gap. Similar opportunities for gear outside of raids may also be available in Wrath. This method allowed Collateral Damage to get through T6 in short order, but if you ask some of our members, the progress was too fast at times. The pressure was consistently high, especially for a casual raiding guild, and members spent a great deal of time outside of raiding optimizing their gear.

However, the great benefit of this method is that players never get bored. The challenge is consistent, and the raid doesn’t stagnate. Even if they farm on Tuesday, they know they get to wipe to fun new content all night on Sunday. If you are a guild behind the curve of progression, which many guilds that start up at the dawn of Wrath might be, this is probably the best progress model to adopt. Before you do, however, make sure your players are up to the pace.

The Slow Method

According to this tactic, the raid farms instances until the majority of its players complete their gear sets. These guilds do spend time on new content, but they happily farm the old until they reach a comfortable overall gear level. If the guild follows this method, the members have little need to acquire gear outside of raid instances. They can spend their non-raid time in less stressful ways. The risk, however, is that members will get bored. Over time, a good raid can master so much content that it is impossible to go through it all in a week. There will always be people who want one last thing out of an old dungeon. Take, for example, all those raiders, casual and hardcore alike, who farmed Karazhan into the ground.

The slow method, however, can backfire as easily as the fast method. Raiders may become complacent and sloppy if they’re not motivated to reach new content. It feels terrible to wipe repeatedly to farm content–this is what happens when players do not pay attention or, worse, stop attending farm days.

The Happy Medium

Is there a way to combine the approaches? I would tend to say yes, but from my experience, certain types of guild structures manage the struggle between farming and progression better than others. Naturally, hardcore guilds are the best at farming–they have structures that ensure their members’ attendance, and those members tend to be really interested in raiding anyway. Smaller guilds will always have an easier time leaving instances behind than guilds with deep benches because they have less members to outfit. However, small guilds run the risk of not filling farm raids if members lose interest. However any raiding guild, regardless of size or structure, can both farm and progress, as long as its leadership is actively managing the relationship between the two. The key idea here is responsibility: farm responsibly, and progress responsibly. Here are some tips on maintaining the equilibrium between these two opposing terms.

1. Farm it like you mean it.
When you do farm old content, or clear the front half of an instance in order to get to new bosses on the back, play as if every fight were a progression fight. Many raid leaders will be tempted to be more inclusive on farm rosters, letting more casual members of the guild see the content. Do this with caution. Make sure that whoever you bring along will not slow the group down. Your highest commitment should be to your regular raiders–make them happy, and you will have a stable guild. I also advise against allowing raiders to bring alts in farm content. In the long run, they will be sorry they spread their DKP over more than one character, and their play may even suffer because they have not concentrated adequately on one class and role.

2. Always have progression time.
In a 12-hour raid week, which seems to be a typical raid schedule, try to dedicate at least 4 hours to new content. That is enough time to take down a new boss if it’s fairly easy or to make significant progress on a difficult one. I have seen bad weeks and good weeks of raid progress, but the only thing that guarantees a stagnant week is dedicating insufficient time to the fun new stuff. Make sure your people have a reason to farm quickly–they should know that, at the end of their raid week, they get to challenge themselves with something new.

The key idea here is reasonable progress. Don’t force your raid through content at lightning speed, but don’t let your group stagnate either. Remember that a guild that makes steady progress will be happier and more stable than the server-first guild that rushes through thanks to sleep deprivation and a Raid Leader who knows how to crack the bullwhip.

After all, what are you going to do when you run out of content? At that point, it’s all farming until the next patch comes out. Make sure that when your guild gets to that happy point, the members all like each other enough to stick around through some slow farming weeks. That’s the kind of organization with real staying power.

Build Your Own Guild Part 2: Rules of the Game

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In this second installment of the Build your Own Guild series, I am going to teach you how to establish the rules and policies that will help your new raiding guild run itself. Well, that’s an exaggeration. However, without a clear set of rules, your guild will always be rudderless. Before one person signs that charter, you need to lay down the law in black and white. The post outlines the three types of policy that you should establish before your guild even zones into its first instance. The following tips assume that you will have a guild website (after all, we play an internet-based game, right?). These documents and policies need to be the core content of that website when it first goes up.

1. Guild Charter

In Part One, I encouraged you to meditate on your goals and desires for your new guild. Now you must put pencil to paper and share your vision with your members. In my opinion, the more the guild expects to accomplish in terms of raiding, the more important your mission statement is.

Your charter should answer the following questions:

a. What is the guild’s goal?
b. What is the guild’s attitude?
c. What is most important to us?

I’ll quote for you one of my favorite passages from my guild’s charter. It really shows who we are as an organization:

“We value kindness, fair play, and respect for others over loot or in-game success. Our policies work toward ensuring a positive environment in which everyone can enjoy the fruits of our labor.”

I welcome you all to read the entire charter and even use it as a model, but I will warn you that it’s out of date. Since the original charter creation, we’ve decided that we’re a real raiding guild after all. The long road between Gruul and Illidan changed us as an organization. I should take my own advice and adjust the language to our current practices!

You don’t have to create your charter from scratch. Many guilds make their websites accessible to all, and if a guild is recruiting, sometimes you can even create a user account and view their policies. I recommend doing a bit of snooping around–find guilds you admire and know are successful, and copy what they do. The tone of your charter should suit the mood of your guild. My own guild operates in a rather serious mode. If you prefer a raucous, no holds-barred environment, use irony and humor when you write that charter. For an excellent example in this mode, I’ll direct you towards the hilarious charter of a guild named Dread Lobster, as quoted by fellow druish blogger Runyarusco. I laughed so hard, I (almost) wanted to join.

2. Code of Conduct

Even the most laid-back guilds have certain expectations for their members’ behavior, and you ought to explain them either in the charter itself or in an appendix. Collateral Damage sets a very high standard, and unlike many guilds, we restrict profanity (well, in guild chat anyway) and chastise members severely if they disrespect one another. If you want your members to act in a certain way, let them know from the very beginning. That way, if you need to g-kick someone for a behavioral issue, you cannot be accused of unfairness. On the flip side, if you want to foster an open environment where insults and un-PC jokes fly thick and fast, let prospective members know that.

3. Conditions for Membership / Raider Status

If your guild intends to raid seriously, you need to have some means by which you determine who gets to raid and who does not. This type of policy will not seem important to a start-up guild that can barely scrape together enough tanks and healers for an introductory instance, but as you start to have success, you will have to deal with over-crowding. My guild chose not to put in a Raider Status from the beginning, and I have always regretted it. We have always walked the razor’s edge between being inclusive and optimizing rosters, and I know it’s cost our raid leader hours of frustration and worry.

Raiding guilds typically fill their scheduled weekly raids according to one of two successful models.

Model A

Everyone who is a regular member of the guild is a raider, and a Raider Rank would be redundant. The guild is small and does not recruit beyond the minimum number it needs to do the raid content.

Model B

The guild has members who raid and members who do not. These “casual” members may be friends and family of raiders, or they may be longtime members who have had a change in status. When you have two such different constituencies, it is only natural that at some point, one or more of your “casual” members will want to raid. At that point, the concept of Raider Status comes into play. Raider Status can typically be earned through attendance and performance, and it comes with the privilege of being on more raid rosters. It should also be possible to lose Raider Status through consistent poor attendance, bad behavior, or sloppy play.

Given a choice, I would go with Model B. From a management standpoint, it is more difficult to handle a larger, more complex guild roster, but you have a better chance of running all your raids. With Model A, if two of your players go on vacation, your raid is toast. Collateral Damage has a large number of members, and we have been able to run all of our scheduled raids this summer except for the one the Sunday before Labor Day. That’s a pretty awesome ratio considering the rash of expansionitis that’s been going around.

If you DO set strict conditions for membership or Raider Status, you need to define these specifically. Your attendance policy should require not only a percentage, but also tell how often that percentage will be re-calculated. For example, you might require 75% attendance over any two-month period. That allows your players to go out of town every once in a while. Moreover, never be vague about your raid preparation requirements. Instead of just saying “come prepared,” do as Catal, our raid leader does and spell it out in no uncertain terms:

What you should bring:

– A good attitude – We’re going to wipe… a lot.
– PvP trinket and PvP/Stam gear – The focus will be on survivability.
– 2 flasks of your choice.
– Lots of health/mana pots.
– Lots of reagents for buffing.
– Have decursive loaded if you will be responsible for dispelling Grip of the Legion (curse).

This set of requirements applies to our attempts on Archimonde this week. Every raid sign up comes with one of these, and you may find it useful to have a general set that would apply to every raid.

Conclusions

Phew! Now you have three basic documents that your members will be able to refer to when they have questions about how the guild is run. Believe me, they will hold you to what you say, so always keep your policies up-to-date. For Collateral Damage, things didn’t turn out according to our first design, but they worked out all right nonetheless. However, I should /pinch myself for not updating the charter. These documents are a contract between you and your members and it is in your best interest as guild leader to hold up your end.

For next time, we’ll be looking at the fourth and arguably most important policy that a new guild needs to have in place: the Loot System. You must choose a system early, because the first thing most recruits will ask is how your guild handles loot. Next Wednesday’s post will outline all the sordid details of loot distribution, and I’ll tell you some choice horror stories of loot QQ, I promise.

If you still haven’t satisfied your appetite for information on guild managment, I’ll refer you to Auzara at Chick GM, who is the guru of guild-mastery and all related issues. I always find it beneficial to take into account multiple perspectives on important topics.

Now Hiring: How to Recruit Players to Your Guild

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There’s quite a few Guilds out there who are always on the lookout for new players to help augment their ranks but are not quite sure how to pull it off. I’m going to assume you have been assigned by your GM to look for more players and that you have no clue how to do it apart from spamming trade. If so, then this column is for you. By the end of this, you should be able to pick up players with no problems at all. Grab yourself a cup of coffee, this is one of my longer pieces.

There are many places a Human Resources officer in a Guild can go to start looking. The first thing is to set up a “Help Wanted ad”. But like any newspaper or wanted ad, you want to specify exactly what spots your Guild needs filled. So before you start looking and posting in trade chat or the WoW recruiting forums, ask yourself the following questions:

What kind of Guild are we? Do we tackle progression raids only? Do I need a position filled on our PvP teams? Figure out the purpose of your Guild before doing anything else.

Next, figure out the role that you need filled. Are we short on healers? Do we need competent spellcasting DPS? Are our Druid tanks stupid with no ideas on how to tank? Once you have that sorted out, narrow it down even further. Of those three categories, which class do you need the most? What class can you use but already have enough of? You may already have 3 Priests and no Paladins but need another healer. You would really like a Holy Paladin or a Restoration Druid, but chances are you will not turn away another Holy Priest if they apply because it fills the need of another healer.

Where is your Guild on progression? Now you need to begin specifying gear requirements. If Conquest was looking for a tank, our needs would be vastly different from a Guild just starting to go into Karazhan. For example, the Canucks would have a different need than the Penguins. For us, the ideal tank should have about X HP or Stamina, Y Defense, with Z Frost or Nature resistance. But a tank looking for a Karazhan group can get away with having less than that.

 

If your Guild is working on Magtheridon with Gruul down and on farm, then be sure to mention your progression. Going back to our tanking example, you will want to pick up a tank that has done similar encounters with similar experience. Ideally, you don’t want to have to train a tank on an encounter but sometimes it must be done. I understand it is hard to find a perfect player which matches your needs, but it does not hurt to say where you are on progression.

List your raiding times and other requirements. Conquest only raids on Tuesday, Thursday, and Mondays in the evenings. Therefore, it would not make sense to pick up a Warlock who lives in Australia with a 9-5 job. If a person cannot make th time, then they will not bother applying. They don’t waste your time and you don’t waste their time. There might be some software or UI requirements that you should mention. Conquest makes heavy use of Mumble. If you don’t have those two, then you don’t raid with us period.

My old personal policy when I was in charge with recruiting was this: If a player is not willing to follow the simple instructions of downloading and installing an addon or program, how do I know they will obey and follow instructions when it really matters in the raid? I will automatically assume they won’t and immediately write them off. I don’t care if they’re decked out in all T5 or however geared they are because I value a person’s ability to willingly follow instructions over gear they have. Gear can be acquired by any button mashing monkey. But attitude and personality are learned attributes.

Finally, be sure to mention any other quirks or rules that need to be said. Mention any age restrictions or beliefs that you want. I don’t want to go through the effort of having to censor myself or others. I won’t get started on attitudes either.

Creating the Post

Now you create your Guild ad from all the above questions that you have answered. Keep a copy of this at all times somewhere in your computer in Word format or on your Guild recruiting forums for easy access. I’ll write a hypothetical ad about Conquest (Note that we’re not actually hiring).

Server: Ner’Zuhl (West Coast, PvP, PST Server)
Guild Name: Conquest
Website: http://www.nerzhulconquest.com
Raiding Schedule: Monday, Tuesday, Thursday: 6:00PM – 9:30 PM [Note that times are subject to change]
Faction: Alliance
Progress: 5/12 Tier 11 on 25 normal

What our Guild can offer:

  • A relaxed and fun raiding environment
  • A competitive rated BG team
  • A diverse group of players to engage in activities with
  • Mumble

Ideal Candidates:

  • Are mature, over 16 years
  • Possess a working microphone and are not afraid to use it
  • Possess a stable internet connection and a raid capable computer that will not explode
  • Skilled Player: Skilled in the class that you play
  • Excellent Attitude: No negativity. A positive personality that synchronizes with the rest of the guild is an asset

UI Requirements:
Omen
Some boss timers: DXE, DBM or Bigwigs

Once again, contacts: Send in game messages to Matticus on Ner’Zuhl. Alternatively, you can create an account on the website, and use our recruiting form

Now that you have your template post made, the time has come to focus on the real work of actively looking for players. There’s three different ways to go about finding the players you want:

WoW Forums

Yes, the WoW forums are a mess but it still does not mean a lot of players don’t use it. There are two boards interest: Guild Recruitment Forums and your Realm Forums.

Check your Realm forum first. It would be great to find a player that matches your need wo is already on your server. If not, it’s time to check the Guild Recruitment Forums.

Now the Guild Recruitment Forums are one of the top places I go to in order to pick up players. Still have that ad handy? Good, keep it in your clipboard (Ctrl + C). If players are smart, their topic will contain their faction, name, class, realm, and server type. When I started doing this, I sifted through the first ten pages. Everything after page 10, I safely assumed that player had already found a guild otherwise it would have been bumped up to page 1 or 2 by now. Take the time to click on posters of interest and read their own application. Compare it to your shopping list and see if there are any similarities. Scroll down the reply list and see if the original poster has responded to any of the Guild requests or he’s withdrawn his WoW Resume.

If he has, press the back button and continue sifting through the pages and repeat the process.

If he’s still a free agent or has made no signs showing that he’s signed with a Guild, then post your ad, press back and continue sifting anyway.

Here’s how you can bring your Guild to the top of his list:

If that player has posted additional contact information, use it. Send that person an email or add him on to your MSN list. Want to take it a step further? Make a new character on that player’s server and try to send him a tell. If he’s not online, make sure you rolled a mage or warlock, kill a few boars, and send him an in game mail saying Hi and leaving him your contact information saying that you are very much interested in speaking with him.

If you’re an Alliance Guild, I recommend rolling a Human because Stormwind is so close. Im unsure about the Horde side. Undead perhaps?

Why would you do this? Why go through all this trouble for a player?

Chances are, there are a lot of Guilds vying for that player. Make every effort you can to get noticed. The key is to attract his attention. Player’s are not likely to apply unless they know you exist. But on the other hand, if you show initiative, I think most players would be flattered. At the very least, you will be noticed first. Think abut it for a second. If you’re jobless and you get a call from a company asking you for an interview, wouldn’t you be excited? I know I would be. A Guild isn’t so different from a business after all.

Recruiting within the game

The next method is ingame recruiting. Post a message in trade chat outlining your needs but be sure to cut out the stuff you don’t need. You want to include the class you’re looking for, your progression, and your website. I personally believe raiding Guilds need to have websites so they can maintain a presence of some sort and remain competitive if they need to recruit. I don’t know how else to explain it. There’s just a sense of professionalism between Guilds with a site and a Guild without. Anyways, the reason I said post in trade chat is because th Guild Recruiting Channel isn’t automatically joined by players who are already in Guilds. If a player is interested, they should theoretically message you asking for details.

Here’s an example of an in game ad that I use:

[Level 9] LF to join! Raids are Mon, Tue, Th,6 – 930 PM. Rated BGs Wed, Fri and weekends. Visit our new site – nerzhulconquest.com 1/12 25 man, 2/12 10 man PST for details/questions. All classes may apply.

Running instances

The last method is the most tiring but allows you to evaluate the individual skill of a player. At the end of the run, let the other players know that your huild is recruiting. If they have any friends who are interested, tell them to send them your way. With any luck, they will pass the information on to their friends and you will have skirted the unethical practice of poaching players from other guilds. You’ve indirectly said to tem that you are recruiting. If they’re impressed with you and your guild, they’ll check you out. You cannot get accused of stealing players because thy did it voluntarily, right? After all, it is not like you directly said to them “Hey, our guild’s doing this and we need players. Interested?” But alas, that is a discussion for another time. The point is to generate player interest via word of mouth.

Now that you have a solid set of applicants, the time has come for the interview process. This can either be done in game or on a voice server. I generally prefer ventrilo. I like to hear a person and listen to how they answer my questions. If you’re speaking to a player off server, it is absolutely doubly important since transferring characters is not cheap. Ask them a question even if it’s already been answered by tem in their application or such. If there is a discrepancy between answers, alarm bells should be going off in your head and you need to make sure it’s clarified. If he posts one thing and says another, be sure to follow up on it. Here’s a few sample questions that you can ask:

What’s your raiding experience?
When are you able to raid?
What kind of gear do you have? (With Armory open)
Do you know anyone in the Guild?
Why did you pick our Guild?
What are your professions?
Do you have any questions?

The last question is important because you want to give that player an opening to help dispel his or her concerns. Such topics may include loot distribution, raiding frequency (backup or starting raider), etc. It would suck for a player to transfer and then immediately regret it. It’s just common courtesy. The point here is to ensure that the Guild is a good fit for the player and vice versa. If he aces your interview and you think he is a good fit, then tell him to transfer and sign him immediately.

If not, and here is were I find things interesting, then just let him know. For some reason, there are people who exist who do not seem able to or are unwilling to say no. Jut tell them that “Sorry, you don’t match what we’re looking for in a player. Good luck to you!”

There you have it. A start to finish guide on how to pick up and recruit players. I hope my experience as a recruiting officer helps and hopefully you’ll pick up the players you need to succeed in higher end content. Now get back to raiding!