How to Lose 14 Players in One Night

It took the guild 3 years, but it was bound to happen sooner or later.

I just lost over 14 players from my raiding roster.

It started out as a simple personnel disagreement. There was a quiet debate raging within me for some time. On the one hand, I understand the strains of progression raiding and the impact it can make to a roster especially on the drive to having flawless raid nights. We all want a mistake-free raid group with players who can ace every obstacle thrown at them.

But does that mean putting up with personalities you don’t agree with all the time? The game was getting to the point where it was no longer fun for me.

Actually, scratch that. The game itself was fine. The managing social dynamics and personalities aspect made the game not fun. All I ever wanted to do was kill internet dragons, with friends or otherwise. One of the policies I even had in place for players was that they weren’t required to be friends with everyone. They didn’t have to go to the bar with them or anything. Over time, however, I began to wonder if that was a standard I could hold to myself. I realized that I had a very difficult time doing that because of all the added responsibilities and inter-personal problems that I had to deal with as part of my rank. As a player, in contrast to being an officer or guild leader, the only person you really need to be cool with is the GM. If the GM isn’t cool with you, then there’s no point in being there. This goes hand in hand with the chemistry clause – The right for applicants to be rejected because they don’t “fit” with the guild.

Competence and likeability are not mutually exclusive. The players I’m looking for have both. But it seems that the higher the skill level you go, the more disrespectful people become. Why? I can’t help but wonder if it’s because they believe their skills can give them an excuse to act however they want and get away with it. I don’t want to deal with that. If a player is skilled but not likeable, I’ll end up showing them the door. If a player is likeable but not skilled, eventually a newer player will work their way in and take their spot. That’s just how it is going to be.

Respect the chain of command

For any budding officers out there, this is the most important rule. If you bring up an idea, any GM worth their salt will at least hear you out and weigh all the negatives and positives associated with it. It’s up to you to sell your perspective. But once the decision from the top is made, that’s that. There is no higher authority to appeal to. You’ll have a hard time finding a GM who says otherwise. Do not try to circumvent it even if you know every fibre of your being says it is the right or wrong thing to do. The only thing you can do is look inside yourself and decide if it’s worth leaving over. That choice is absolutely yours to exercise. There’s no contract obligations that force you to stay in a guild.

In this particular case, cliques were cliques. When it comes to social groups like this, nothing’s going to stop people from playing with who they want. Trying to would just cause a social group to leave and create their own guild. This was a scenario I actually had in my mind as a realistic possibility. I don’t take kindly to ultimatums or threats of leaving at all. Given the option between killing internet dragons with people I’ve shared beers and had a good time with versus players who are willing to throw other people under a bus at a whim, I’d rather shoot for the former. I absolutely love raiding but not at the cost of my own mental health. Leading a guild isn’t easy at all when it comes to executive level decision making.

I still maintain that is perfectly possible to raid in a progressive raiding environment with people who you enjoy playing with. I see it in other guilds all the time. It’s my ongoing goal to reach that state, current drama aside. The only thing I can do is look forward and exercise my recruiting skills. And what an opportunity!

The thing about hindsight is that it always occurs after the events. I wish I had gone on offense sooner and made earlier changes. I don’t know if that would have offset the events, but it means I would have been forced to start the rebuild earlier. You always think and second guess to yourself wondering if that was the right thing to do. Or if there was another alternative solution or another way. I can’t answer that because I don’t know. I felt I offered enough of a compromise by allowing a player to stick around in the guild and idle on our Mumble servers even if they weren’t in our raid team any no longer. But that’s not enough.

Regardless, I’m sure they’ll be fine. I know for a fact we’ll be fine. 9 out of 10 rebuild guilds don’t actually make it and I have zero intention of being a statistic.

I also may have made up said previous statistic.

My options

  • Do 10 mans
  • Look for another guild
  • Quit the game
  • Rebuild us back to even strength

10 mans are okay. I could go look for another guild. I could just retire from the game and step down from blogging and writing on WoW Insider.

Or I can pick my ass up off the floor, dust myself off and get back to work. I challenge you to find a GM more determined than myself. Am I saddened? Yeah, a little. Do I feel that I can recover? Oh, you bet I will. This is a great opportunity!

That being said, Conquest is open for business. Firelands 25 man raiding only and we’re presently 6/7. We’re looking for all players in any position. I think we’re stacked on Resto Shamans though. I have almost no melee DPS remaining so I’ll be entertaining Rogues, Warriors, DKs, Enhancement Shamans. Hunters, I have many of. But at this point I just need bodies. I’m interested in any caster classes. I’m also looking for hybrid specced tanks who can double as DPS (a main tank and an off tank position).

Join now

If you have any questions or want to discuss a few things beforehand, feel free to get in touch with me or Lodur anytime.

GMs Talk: Things We Share, Things We Do Not

© Monkey Business - Fotolia.com

<Apotheosis> must be sick of me whenever I pop into their mumble late at night. That’s Kurn’s guild. Every so often I like to drop in there and have a chat with another GM (who doubles as a blogger herself). Not too many of us around, I’m afraid. She doesn’t know this, but she plays a big part in making sure I remain grounded. When it comes to guild matters, there are certain unspoken rules even among the company of those similar to us. There are topics that we’ll talk about and others that we do not ever, ever discuss. It’s the equivalent of talking shop with others in the trade.

Stuff That’s Fair game

War stories

“And he’s slowly backing up pulling Arthas with him and then falls over the ledge! He just starts screaming over vent, Taunt! TAUNT! I fell off the ledge!”

Everyone loves a good war story. Hilarious events or tales of awesome heroics (that may or may not have been slightly embellished). It’s even funnier if it’s a player that both GMs are familiar with. Typically, whenever war stories are exchanged, there’s usually an important lesson that can be learned and applied. Both leaders walk away knowing more about how to avoid similar situations in the future. The exchange of knowledge means that only one of us would have to experience an event. We’ll then share it with our GM friends in the hopes that they can recognize the symptoms of a problem before it occurs.

In this case, like not tanking Lich King so close to an edge.

Policy

Anytime I’ve wanted to make sweeping policies that affected the guild or the raid, I’d try to consult with someone outside. I search for someone who’s familiar with a similar issue. Even better if the guild leader successfully implemented a policy in the first place. I also to try to get in touch with someone who wanted to put a policy in place but ultimately didn’t and listen to their point of view as well. An outside perspective can shed a spotlight on additional factors that weren’t taken under consideration. I listen to what worked well and what didn’t. Maybe some changes or adjustments were made after the fact to help smooth the transition over.

Speaking of which, I need a consult about whether or not I should implement a policy dictating that all raiders show up with pants worn at all times.

Strategy

This is another reason why I’ll consult with another GM. Sometimes we’ll run into a brick wall when we’re working on an encounter and I like to turn to other people outside who have done the boss. Oftentimes they can offer a little insight into a possible solution. Not everyone’s raid composition is exactly the same. But with strategy changes, you can usually account for that by getting a different class to try and do the same thing. Sometimes it’s a simple solution like moving the raid over slightly or altering the timing! Asking a “How did your guild handle this obstacle?” can sometimes lead to light bulb illuminating moments.

Evaluation techniques

Determining player performance is never going to go away in progression raiding guilds. We’re always looking for methods where we can excel and find tune the players under our raiding core. If a GM happens to be an expert at a class, it’s not a bad idea to pick their brain a bit and find out what they look for when gauging the effectiveness of players.

Stuff That’s Off limits

Current damaging drama

Any active, dramatic issues are kept off the table. I don’t like discussing things like ultimatums, problems or people just giving me a hard time without making certain things really vague. If the guild is going through a really rough time, a lid’s kept on it. However, if a problematic issue has been resolved and passed, I’ll classify it under the war stories category.

Exception: If it really does get to a breaking point, and every option had been considered, I’d probably shoot some ideas and get someone to play devil’s advocate and see if there’s a possible solution that was missed or we walkthrough scenarios of what would possibly happen. Sometimes it isn’t possible to do that within the guild.

Names

I tend to obscure names unless it’s someone well known to the community. If I’m describing a situation, I tend to go with the class or the role.

Example: I think Lodur’s moustache is compromising his ability to heal.  Or worst yet, he’s using the moustache to heal.

Applicants

I’ve had players who leave Conquest apply to guilds of other bloggers and vice versa. As a personal rule, I never bring them up at all. As far as I’m concerned, the business is always between the recruit and the guild they applied to. I don’t ever ask about their application nor would I ever meddle in any guild’s affairs. I have a hard enough time running my guild and it’s not my place nor interest to run someone else’s.

Exception: However, if the player who applied did something particularly heinous like break into the guild bank or exploited in game, I believe it’s the duty of the former GM to relay the necessary information and then let them deal with it how they see fit.

Code 21

We never, ever talk about code 21 unless it’s under extreme circumstances. Sorry guys, it’s a GM thing.

And there you have it folks! If you’ve ever wondered what goes in the GM’s lounge, I can assure you that there’s no plot to take over the world or to gkick everyone from the guild. It’s mostly business and nothing to be worried about!

Does Your Guild Need Social Media Guidelines?

In a word, probably not.

More and more players are finding themselves on Twitter and Facebook. Guild members are adding each other as friends to all these other social networks and their thoughts are then broadcast which expose themselves to even moreplayers. There is always an inherent risk though. Much like the way companies operate, the wrong tweet or message could lead to getting fired or facing a penalty. I’ve witnessed cases where WoW guilds did very much the same thing.

One disgruntled player said something damning and they were pretty much run out of the guild.

With something like 10+ members of Conquest on Twitter, I keep an eye on it as much as I can. I prefer to address problems privately and directly. I don’t want to find out about issues via someone’s blog or their stream. At the same time, I recognize the need to vent frustration. It’s a fairly fine line to walk between presenting the best image for the guild and allowing people to just be people. I’ve written out a set of guidelines just to remind players who do blog and use social media to keep this stuff in mind before they start blasting stuff openly.

Recruiting is hard

Again, it’s partially about image control. Smart and tech savvy players might uncover blogs or tweets from individuals talking about a guild that they want to join. I’ve spoken with players before in the past who stated that while they expressed interest in joining Conquest, scouring the twitter list of players gave them pause because some of their thoughts about the guild was upsetting. The truth of that is going to vary. My point is that social media stuff has direct impact on the recruiting efforts of guilds. So if you’re sitting there complaining about how raiding has sucked because no one’s applied and people are getting restless and no one’s showing up or applying to the guild, how do you think that’s going to look to potential applicants? No one’s going to put in an application to a guild that looks like its on the verge of collapse. Granted, that guild might have a motivated GM trying to rebuild and put things back together. But tweets and blog posts that reflect negatively could hamper their efforts.

The Public Drama

Things like loot drama or so forth should be kept internal.

Now, I toe an extremely fine line when I write about players past and present. Years ago when Syd was still with me she and I had a philosophical disagreement. She felt that publically recognizing players was a good thing. I disagreed because there was a potential chance it could lead to elements of dissatisfaction from other players who felt snubbed at not being given the same treatment. From the GM perspective, I wanted to avoid the potential headaches that it would cause. I have no qualms when it comes to writing about certain situations, but I’ll go out of way to obscure select details. When it comes to blogging, I do it to help educate not to vindicate. I’m not one to hold grudges. But not every blogger out there shares that sentiment. Some use it to write about their thoughts without regards to the ramifications of what they’re saying.

At the end of the day, if any player gets to the point where they’re extremely unhappy about their situation within the guild, that’s something the GM need to address. Every solution needs to be considered even if it means dismissal. Sometimes a change of scenery is needed. If it were me, if I was tweeting and blogging about how upsetting my guild was to me, I’d take a step back and wonder what the heck I’m doing in here in the first place.

Another reason? Can you imagine getting into a public mudslinging fight? I would much rather have a conversation in private detailing a player’s shortcomings. If a player decides to take things public, then I can either walk away and take the hits or come back and publically rebuke them. For example, if I had a player who was particularly venemous and wrote a blog post about why they felt they should have gotten this item instead of that other player, that loot council sucked and that it wasn’t fair and so forth and I noticed that the post generated some number of comments, I feel obliged to reply to explain our stance.

So I might have to come back with reasons like this:

  • No actually your DPS wasn’t that high. You got out DPS’d by players who were under geared and who were doing specific things (like dispelling or doing gongs).
  • You’ve been missing the past 4 raids or have left early.
  • I’ve blown 10 battle res’s on you in the past 15 bosses. That’s 10 too many.

I don’t like embarrassing players in public and I’m thankful it’s never gotten to that situation. But I knew I wanted to create a reference for players who used social media.

I think there are many GMs out there who aren’t quite adept when it comes to things like public relations or damage control. They often want to take the easiest solution and run with that. Sometimes the easiest and fastest solution is to kick out the troublemaker without even trying to establish a conversation.

Note that I didn’t say it was the best. I just said it was the easiest and fastest.

smedia-2

Drafting the guidelines

It’d be stupid and fruitless of me to try to discourage players from using Twitter or from blogging. I can’t control that. At the same time, when I came up with the guidelines I wanted to ensure that the team had an idea of what was cool and what would give me headaches. I don’t like getting headaches. I get headaches from healing raids and figuring out how to tackle certain bosses. Those are good, acceptable headaches. I don’t want unnecessary headaches. They’re a waste of time.

When harnessed correctly, social media can be a strong asset for any guild. I’ve managed to recruit players, drive up interest and gain some raiding insight from players who use it. Its a neat way to meet new players and get a handle on different personalities.

When I came up with the guidelines, I approached it from the angle of encouraging players to think about their experience and how they wanted it presented to their followers. Keep things light yet professional. It was also a reminder to them that the leaders and I would always be available if there was something truly troubling them. Unless they seal and privatize their accounts, they would always represent the guild in everything they say or do.

In the end, like it or not, everything said online has an impact on the relationships around you whether you intend to or not.

I went through several drafts and revisions before I settled on this iteration of it.

Conquest Social Media Guidelines

These are the suggested guidelines for the use of social media at Conquest. Conquest members are encouraged to create, contribute, or comment on blogs, Twitter, Facebook, forums, online games, or any other kind of social media both on and off Conquest. If you do, you are kindly asked to understand and follow these guidelines.

We’re not here to censor you.

Principles

If you participate in social media, follow these guiding principles:

  • Understand and follow the Conquest Code of Conduct
  • Try to keep remarks meaningful and respectful—do not post spam, offensive or derogatory comments
  • Take a moment and think before posting
  • Respect confidentiality whether it’s guild related or otherwise
  • When you’re disagreeing with the opinions of other players, keep it appropriate and polite

Guidelines to Keep in Mind

Openness – If you are blogging or tweeting about your adventures and efforts in Conquest, don’t be afraid to disclose it. You are free to write and launch creative projects at your discretion. Projects like Redhawks’ Gaze and the LeetSauced podcastare maintained by the very same players who are a part of the guild and I have no intention of trying to restrict their creativity. Feel free to approach Matt for advice or assistance.

CommunicateProblems First – Conquest is a transparent guild. I don’t have a problem allowing players to vent. However, if you experience any severe problems with the guild or its leadership, you’re asked to approach the leaders first to see if a resolution to the problem can be found before taking it public.

Try to Stick to Your Expertise– I write about healing and raiding. I wouldn’t dream of advising a Mage on things like their rotation or stat weights. Don’t intentionally mislead players who may approach you for advice. If you’re not sure, do refer them to other players in the guild or other resources on the internet.

Your Words Have Effects– By saying you are a member of Conquest, every tweet, post and comment you make indirectly reflects upon the guild as a whole. This can have a severe effect when it comes to things like recruiting new members to when securing guild partnerships/sponsorships in the future.

Be Conversational– Have some fun interacting with your readers and followers. You don’t have to be mechanical and personality-less all the time. There are many interesting players out there. Don’t hesitate to reach out to them.

Accountability– What you write is ultimately up to you. I can’t restrict your speech. Being a part of social media as a member of Conquest reflects upon the guild, so treat it well. Follow the terms and conditions for other communities you are a part of.

The Grandma Rule– If you’re about to publish something that doesn’t feel right, think about whether or not you should post it. If your grandma or parents saw this, would you be embarrassed or worried? If the answer is yes, you may want to consider modifying or refraining from publishing altogether.

The Internet is Forever– Stuff that you put out there can be saved. When you publish information, any efforts to destroy it or render it anonymous might work. It also might not. If you’re not prepared to have something published for all eternity, re-work it or reconsider it.

This is your guild – If being a part of the guild gets to the point where the direction is severely upsetting to you causing you to start publically blasting players and its leaders, you may wish to reconsider your status within the guild. I have no intention of trying to keep players who have absolutely lost their desire to remain in the guild. I want players to be happy, irrespective of what guild they belong to.

Tough Call: Handling the Churn

Note: Read the following italicized text in this voice.

In a world where bosses just don’t down themselves…

Cataclysm is crushing the souls of poor performers and now everyone is recruiting…

Top 100 US Guilds are looking for more players for this tier still….

Middle-of-the-Road Guilds are doing hard modes and need stronger players to progress…

Guilds that a year ago would have disbanded and now downshifting to 10-mans and are still recruiting to have a reliable 10…

All of this amounts to lots of homes and very few buyers with available credit. You may have never gotten that Guild House that you asked for at every Developer Q&A, but we sure are getting an equivalent to the housing-crunch. 

This month I’ve had conversations with multiple GM’s, recruiters and available raiders. Everyone agrees that the market for available raiders is shrinking as guilds stall out, disband, or stop fielding successful raid teams. On my server there used to be about 40+ functional 25-man raid teams during ICC. Last night I checked WoWProgress and there are only five 25-mans left (Edit: Many of the ones listed have become inactive or switched to 10s). Lots of teams shifted to 10-mans in January & February, largely because of less-dedicated raiders leaving the pool. It was easier for them to shift to 10-mans and keep their identity & guild perks. Even so, several guilds folded entirely as their best players gave up the ghost and left for Top 100 squads, and the remainders are scrambling.

This is called the Churn and it is an unavoidable fact of life in Cataclysm. 

churn

So where does this leave you and your team?

Between now and the next tier of raiding, a lot of your performance as a leader will be judged upon how well you handle the churn.

To be certain, even if you’ve decided to go the route of 10-man raiding instead of 25, attendance and turnover issues are still part of the territory. I’ve yet to speak to a “close-knit 10-man” that doesn’t have some issue with either cancelling raids due to sign-outs, or trouble balancing bench players who may be brought in only occasionally.

Of course, no matter what size your raid is, the best way to handle the Churn is to stay one step ahead of it.  The steps below, in no particular order, should help you stay well informed and ready to act appropriately.

Things you can do for the team

  1. Know your team.  Know when they are approaching burn-out and make adjustments to help them de-stress before they give up the raiding game.
  2. Know your weaknesses.  Cata raids are harder; that’s a fact.  Eventually you will have to make either a personnel decision or a social one. Are you willing to replace the weak-link, even if it means bringing in an “outsider”, or are you willing to get the rest of your team to be satisfied with stalled progression for the sake of not changing your roster?  Are you willing to make concessions to keep that irreplaceable clutch player satisfied?  Are parts of your team not on the same page?
  3. Know your strengths.  You’ll be under pressure to pull off a raid team that not only survives the churn, but gets better and downs more bosses each week.  Don’t let the pressure make you try to act outside your leadership style.  If you’ve built a successful team, your leadership style must be working thus far (unless it’s the Sheerluck Holmes style, of course) but make sure that acting on your terms doesn’t mean ignoring future problems, because that’s how you get pushed into a corner.  
  4. Act fast!  Machiavelli teaches us that to delay war only serves to aide your enemy.  In less aggressive terms, one could say “a stitch in time saves nine”. Handle problems quickly and definitively.  When operating in a world of scares resources, you cannot afford to let problems fester and spread. 

Things you can do for the team you want

  1. Promote, promote, promote.  Make everyone on your realm aware of your guild, because you never know when another team will call it quits and their good players will be looking for a new home.  There is no benefit to being an unknown or understated guild.  Be proud of your team’s accomplishments; success breeds success.  Guilds that look stable, welcoming, efficient and knowledgeable will all appear attractive to raiders who want to get on a new team and not stop raiding.  In business we learn that every interaction is a step towards your next sale, the same holds true here.
  2. Recruit early and often.  Be honest about how soon and how often new recruits will have a shot at raid time, but don’t think that just because you don’t need them today, that you won’t be glad you have them tomorrow. I can speak from experience that if you stop recruiting for even a fortnight, you will regret it. Once the apps dry up, you start losing flexibility and start losing ground on the war of attrition.
  3. Be in touch with other leaders on your realm.  While you may consider them your competition, they can also be a good source of info, and potentially a future teammate. With the number of guilds imploding, merging, or breaking up and reforming as “super-guilds”, it’s better to be aware of the goings on than to be the guy who’s wondering why he just missed out on potential recruits and/or lost a few of his own guys.  
  4. Have a plan, even if it’s one you never want to use.  During Wrath, the rule was that you’d lose about 30% of your members (and the gear you’ve given them) from the start of one tier to the start of the next.  Due to the spike in difficulty for entry-level raiding, we’ve yet to get a good idea what this loss-percentage will be in Cata, but I’m certain it will be well higher than 30%.  Therefore, while we all may prefer to raid with the same team for the next year, as a leader you must have a plan of action for the day you find yourself with a dwindling roster.

In the end, the roster you will have the night 4.2 drops is almost certainly not the roster you had on December 7th.  The same thing will happen again between 4.2 and 4.3, only this time you can be ready for it, and hopefully be the one controlling the changes.  

Tough Call: Fighting Progression Frustration

Image courtesy of leonardobc

This week the crew has been hitting our heads against a progression boss, and the talk around the campfire has a decided air of frustration to it. As a leader, you need to be aware of your team’s motivation levels when tackling new challenges. Encounters surpassing your raid team’s ability level can often turn frustration into futility.

But how do does a raid leader handle this precisely?

The same way we handle any problem – with planning and execution.  Sun Tzu, who probably would have been a Vodka/Paragon level raid leader, teaches us:

“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

It sounds simple, and when you’re doing it well, it really is simple.  Knowing what needs to be done ahead of time and adjusting as you go along are the two key ingredients to successful raid progression no matter the size of the raid or the strategy being used.

Below are a few points I recommend keeping in mind when your raid team is approaching difficult content:

Planning For Raid Progression

  • Read, understand and analyze the intended boss strategies as dictated by your raid leaders well in advance of attempting the fight. This allows you to see mistakes as well as make changes easily.
  • Be honest with yourself about the capabilities of your team. Have an idea where your weaknesses and strengths lie. This could be include aspects ranging from movement, DPS, healer skill or people with high raid awareness.
  • Know when to call a wipe and when to extend an attempt to see the next phase. Part of your team being dead might still allow the rest of the raid to practice key mechanics of the fight.
  • Experimentation is good. Figure out what works and what doesn’t when you deviate from a typical boss strategy. It might just be easier for your team.
  • Ensure your team is on the same page. Present a united and focused front for your troops to follow.

Sometimes, though, even our best-laid plans… well, you know what happens.  So the question becomes, what next?  What do I do when my team is getting weary, my strategies are in question, and I need a win quickly?

First of all, do not ditch your plan just because it isn’t working.  A strategy can fall apart in a lot of places. It may be execution, it may be a certain raid composition due to attendance; it could be any number of factors.  Find out where the strategy is failing and decide which elements you can change.  Can you swap personnel?  Slight positioning adjustment?  Time your cooldowns better (this is often a fix in Cataclysm raiding)?
Whether your plan needs a complete overhaul or just some minor adjustments, it is still crucial to address the frustration of your raiders and regroup.

  • Do not avoid the tough conversations. When your members bring up their gripes, listen to them. Answer appropriately.
  • Know the difference between toxic negativity and someone just blowing off steam. Sometimes people just need to vent. However, there is line between getting out some frustration and poisoning the morale of your squad.
  • Give responses that are logical and concise. You need to lay out for your team exactly what you’re doing, why you’re doing it that way,  and why you don’t think it can be done in an alternative way.  The more details, the better.
  • Accept suggestions and give them their due consideration. After all, if the 9 or 24 other people in your raid aren’t intelligent enough to help you with their observations, then you probably shouldn’t be raiding. Applaud valuable and constructive criticism from your raid.
  • Kill the boss and go out for beer!

Remember, the future is brighter.  Your raid will down this boss and will continue downing bosses. Success breeds further success.  Get out there and prove you’re all winners.


Reader Question

Last week, regarding my post on Real Officer Set-Ups, Kalette asked:

“Do you have any comments on how to incorporate this into a 10 man guild with two separate 10 man teams?”

Recently I had a conversation with Matticus about different ways guilds could operate more than one progression-oriented raid team within the same guild. (See Matt’s post here for his thoughts.) My feeling on the idea is that when you’re setting up policies for your guild, (attendance, loot, recruiting, critique, etc) they should apply to everyone playing that portion of the game, not just your raid team.

Clearly each raid needs their own raid leader, both of whom will need to be equally trusted by the GM, and trusted to work alone, because at least one of them will likely be raiding in without you overseeing them.

Beyond that, I think you could pull off a two 10-man raid guild with the same positions mentioned before.  You may have to get creative about which officer raids with which team, but in theory your role officers could oversee recruiting, critique and mentoring for every raider under their domain.  Since we’re talking about smaller numbers, they would each be responsible for roughly the same amount of players as they would in a healthy 25-man team, they would probably just need to be better at analyzing WoL logs parses since they can’t see everyone first hand.

Another approach is to combine a few roles, and have those role leaders cooperate with each other.  Tanks and melee DPS can easily be combined, and you could put ranged DPS and healing in a group together.  Then each 10-man raid would have one officer over each of those pairs.  Outside of raid, you may naturally specialize and have one ranged/healing role leader who is more attuned to healing and another who is better at the pew-pew, but so long as they can learning from each other, you can benefit from both being specialized.

By the numbers:
1x GM
2x RL
1x each Role Leader

Alternative:
1x GM
2x RL
2x Tanks/Melee Leader
2x Ranged/Healing Leader

I think the key caveat I’d make is that recruiting should still be done on a scale of “does this person meet our guild’s standards”, not just will they meet the needs of Raid A or Raid B.  When you’re fielding two squads who are both responsible for pushing progression and increasing your guild’s standing, it’s important to make sure that every raider meets the criteria to deserve that guild’s name above their heads.
Kalette, great question; I hope this helps.  If not, call me dumb and I’ll give it another look.

As always, leave your questions/comments/paternity suits in the comments.  I’ll lovingly read them all.  Also, if you have a topic you’d like to see addressed in a future episode of Tough Call, just let me know.